Developing career learning online

Tristram Hooley (Reader in Career Development)

Three changes

 The internet offers new opportunities to give and receive career support.  The internet changes the context within which career is enacted.  This new context requires new skills for effective career management.

(Hooley, 2012)

Not just for clients

   

Professional development Accessing learning and information Networking Employer liaison





The 7 C’s of digital career literacy




How do you deliver careers services online?


Automated interaction

- One-to-one

- One-to-many
- Many-to-many

Online/face-to-face vs high and low social presence

Low (or no) social presence
Face to face

High social presence

Information giving, Guidance CV & course interviews, Group advice, quick work queries “Flat” websites, online career assessments, information Social media, ecounselling, elearning



What makes good online career information?

Effective web writing

 Summarise in the title. Summarise again in the first paragraph.  Make it easy to scan  One point per paragraph  Short paragraphs and simple sentences  Keep page length down.  Use bullet points to highlight key information
[Note: A blog post is a bit different]

Exercise - write a page on designing a brilliant CV

Automated interactions

   

Tests Career assessments Games Simulations

Communication: How would you respond?
Dear Careers Adviser
I’m a third year English student. I’ve got no idea what I want to do with my life. I’ve liked University and would ideally like to do another year.



What’s the appropriate blend
So we need to support individuals to become self-sufficient career managers Engagement is likely to lead to the identification of further need How do you design the appropriate blend?

Face-to-face Blended

Distance learners

Youth employability service

Key lessons from YES

 Blend services  Use online to extend services and facilitate keeping in touch  Use online to allow drop in  Create resources  Write to engage  Adopt the publish then filter principle
See Dyson, E. (2012) Face-to-facebook: a blended approach to careers work. Journal of the National Institute for Career Education and Counselling 29.

Communication: Key design issues

    

One-to-one, one-to-many, many-to-many Synchronous or asyncronous Text, audio or video Sustained or one off Open or closed

We communicate with people not organisations
Who would you rather talk to?


A person

A brand

Social presence

 Online interactions rob us of many of the social cues that we rely on in normal conversation.  We need to work hard to replace them. E.g.  Photos  Names  Information about ourselves

Exercise: Building rapport



Thinking about learning: Scaffolding

 You are providing help and support – not doing everything for the client.  Think about how you work with the online environment to provide them opportunities to develop.  Providing links and connections is probably more useful than writing lots of text advice.

One-to-many / Many-to-one communications

 Blogging#
 Other social media e.g. vlogging, bookmarking, microblogging  Online career learning environments

Online career learning environments

Course resource



Course tutor

Instructional design

A example career e-tivity
Write a short post about your last job interview. What was it that you found particularly difficult.

Respond to someone else’s post by providing them with an online resource that you’ve found helpful. It might be a web page with interview tips, a YouTube clip or something else.

Many-to-many: The wisdom of crowds

Can we intervene?

   

Facebook LinkedIn Twitter Etc.

Career learning is going on…
But we are just one voice amongst many

The creepy treehouse

 

People should know where you are and what you do. But, they should call you into play.

If you walk away with one thing

The challenge does not lie in the technology. The challenge lies in deciding what to do with it.

 Hooley, T. (2011). Careers work in the blogosphere: Can careers blogging widen access to career support. In: Barham, L. & Irving, B.A. (eds) Constructing the Future: Diversity, Inclusion and Social Justice. Stourbridge: ICG. Hooley, T. (2012). How the internet changed career: framing the relationship between career development and online technologies. Journal of the National Institute for Career Education and Counselling (NICEC). 29. Hooley, T., Hutchinson, J. & Watts, A. G. (2010). Enhancing Choice? The Role of Technology in the Career Support Market. London: UKCES. Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The Web. The Potential of Web 2.0 and 3.0 Technologies for Career Development and Career Support Services. London: UKCES. Longridge, D. & Hooley, T. (2012). An experiment in blended career development: The University of Derby's social media internship programme. Journal of the National Institute for Career Education and Counselling. 29. Longridge, D., Hooley, T. & Staunton, T. (2013). Building online employability: A guide for academics. Derby: International Centre for Guidance Studies, University of Derby.

Tristram Hooley
Reader in Career Development International Centre for Guidance Studies University of Derby @pigironjoe
Blog at

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