The sweetest story ever told… or heard

CON TENT

Compan y Overvie Product Line Positioni ng

Brand Personali ty Brand Essence PLC

Repositionin g

SWOT

Brand Equity

Research

HTTP://PAKISTANMBA.JIMDO.COM FOR DOWNLOADING THIS REPORT AND FOR MORE PROJECTS, ASSIGNMENTS, REPORTS ON MARKETING, MANAGEMENT, ECONOMICS MARKETING MANAGEMENT, ACCOUNTING, HUMAN RESOURCE, ORGANIZATIONAL BEHAVIOR, FINANCIAL MANAGEMENT COST ACCOUNTING VISIT HTTP://PAKISTANMBA.JIMDO.COM

COMP AN Y OVERVIEW
CADBURY IS CURRENTLY THE WORLD’S BIGGEST CONFECTIONERY COMPANY . JOHN CADBURY OPENED THIS BUSINESS IN 18 24. •CADBURY WORK WITH AROUND 35 ,00 0 DIRECT AND IT EMPLOYEES AROUND 50, 00 0 EVERY DAY MIL LIO NS OF PEOPLE AROUND THE WORLD

CAD BURY I N
CADBURY BEGAN ITS OPERATIONS IN 1948 COMPANY HAVE FIVE COMPANY-OWNED MANUFACTURING UNIT IT HAS A MARKET SHARE OF 70%.

GROWTH RATES OF 11.5% CONSUMPTION PATTERN

PR ODUC T
CHOCOLATES - CADBURY DAIRY MILK, 5 STAR, PERK, ÉCLAIRS, CELEBRATIONS, TEMPTATIONS, GEMS

BEVERAGES - BOURNVITA

MEDICATED CANDY - HALLS

GUMS - BUBBALOO

SNA CKS -

PRODUCT LINE

POSITIONIN G
DAIR Y

CADB UR Y

CADB UR Y

RE PO SI TI ONIN

Eg. Cadbury Snack

Eg. Bournvita

Eg. Cadbury Dairy Milk

REPOSITIONIN G
Campaign 1 “Kuch khas hai zindagi mein kya swaad hai zindagi ka” Campaign 2 “Khaane walon ko khaane ka bahana chahiye” Campaign 3 “Saath rahe har pal”

CAMPAIGN “KUCH MEETHA HO JAAYE”

FOR COMPLETE REPORT AND DOWNLOADING VISIT HTTP://PAKISTANMBA.JIMDO.COM

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