Olapic

yourpics.news-herald.com

Promote, promote, promote

• • • • •

Get your staff involved Publish information in the paper Link to galleries from social media Embed gallery widgets into related stories Hardlink on the front page of your site

News events
18 photos from 7 users, mostly N-H staffers. 3,815 clicks on the hardlink from the front page of our website. Most viewed photo was seen over 2,600 times. YourPics accounted for 6.1% of traffic in two days, behind only News, Front,

News events

Contests
71 photos, 36 users. Number of submissio ns increased every time we published a winner in the paper

Contests
127 photos , 50 users

Contests
18

phot os, 18 user s

Contests
101 photos We offered 3 prizes for completi ng scaveng er hunt, and only 2 users posted enough photos to win.

Using photos in print
18 photos Full page of first day of school photos was published in Septemb er

Using photos in print
20 photos, 11 users Full page of fall foliage photos was publishe d in October

What has worked for us

• •

Populate a gallery with something before making it live Keep galleries specific but broad to extend the time you have to promote it and opportunities to add content to it Create a good hashtag and promote the heck out of it

Sign up to vote on this title
UsefulNot useful