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How to make your business green?
Bojana Suzic Jovana Jovic Igor Tadic
Effects of the pollution on the economy
• Pollution have impact not just on human health and environment, but it has large economic cost.
• According to the research conducted by MIT in 2000 - health costs due to global ozone pollution by 2050 will be 580 billion USD.
per month) needs one tree to offset the monthly carbon emission. . each tree will absorb 1 metric ton of CO2 over its lifetime. In average.Few facts Medium/average car (580 km approx.
29. of April. 2013 .
How many trees do we need? .
33 433 144 307.3 .
A lot!!! .
UK. Spain. Brazil.What is the opinion of consumer? In 2009.000 online interviews and 18 focus groups. India and China) on consumer response the climate change -11. . Germany. Mexico. IPSOS conducted global study in nine countries (US. France.
What is the opinion of consumer? • 79% of consumers would rather buy from companies doing their best to reduce their impact on the environment – this is most marked in China and Brazil. but least in the UK and US • 89% of people are likely to buy more green goods in the next 12 months • 35% are willing to pay a premium for green goods .
Green as a key driver for competitiveness • Business environment is getting more challenging and the competition is rough. • Green business is one of the key drivers of innovation and competitiveness. .
Benefits of green business • Cost reduction • Increase in revenues • Risk minimization • New and innovative products and services • Reducing impacts of business to environment • Brand perception .
Difficult task for the managers is to influence employees to accept and implement the changes in the organization. .Green challenges Challenge of the management is not just to “transfer to green” but to implement the changes by influencing on behavioral habits inside the organization.
The survey should request suggestions for becoming a greener organization. Conducting the surveys annually will enable your organization to assess going green progress and provide information.How to make your business greener? • Conduct an energy audit . install timers to automatically turn off lights. suggestions and insight for future actions. keep temperatures at comfortable ranges that are not excessively cool in the summer and warm in the winter. or it can be added as part of an employee opinion/satisfaction survey. Frequent suggestions include: Improve insulation. • Conduct annual "Going Green" or "Sustainable Organization" Surveys Survey your employees to assess how well your organization is doing with regard to implementing green business practices. .Most local utilities offer businesses free on-site consultations on how they can reduce usage and save money. use energy efficient light bulbs. This can be a separate survey focused on going green issues only.
• Recycle .Teleconference instead of traveling. metal trash and manufacturing waste materials. Go through your trash. and dispose of stuff. • Reduce business travel . For must-go trips. • Reduce commuting .org to make up for the greenhouse gas emissions. store. Offer transit passes to employees who take the bus or subway. .How to make your business greener? • Go paperless .Encourage carpooling (provide preferred parking for carpoolers). paper. plastic. Encourage employees to telecommute where possible. Eliminate unnecessary photocopying and reuse packaging for shipping. You'll get a new sense of how much it costs to buy.Encourage e-mailing. photocopy on both sides and use old letterhead for scrap paper. and bike racks for cyclists.Recycle glass. keep track of the miles driven and flown and buy "carbon offsets" from a non-profit like Carbonfund. When paper is necessary.
such as used batteries and copier toner. a factor when purchasing. or used.Tell suppliers that you're interested in sustainable products and set specific goals for buying recycled. Purchase or lease energy-efficient cars and trucks for your employees' business uses and delivery of products. Make the environment. . • Detoxify .How to make your business greener? • Buy green . and make sure you properly dispose of the ones you can't avoid using. on hand. refurbished. Talk to suppliers about alternatives to toxics. • Rethink transportation .Consider the petroleum it takes to ship and receive products.Many offices have toxic substances. and find ways to mitigate those impacts. Evaluate the impact of products you buy or sell. and not just price.
Assign a respected executive-level person to head up Going Green/Organizational Sustainability initiatives. Eliminate water waste in manufacturing processes and in watering the company's lawns. Include "going green" in your company's mission statement and business plans.Create a team to lead the company's eco-efforts and determine where you can have the biggest impact for the least amount of money. Keep employees and shareholders/investors informed about going green progress. many of which offer financial incentives to businesses that implement green initiatives. and provide financial and other needed resources. . • Communicate about Going Green issues .How to make your business greener? • Provide leadership and resources for going green . • Get employees involved .Monitor sinks and toilets for leaks that waste water. And get in touch with local regulatory agencies. • Save water .Inform suppliers and customers about your efforts.
using recycled and environmentally superior content. • Implement green manufacturing processes . waste disposal.How to make your business greener? • Explore opportunities for implementing alternative energy sources . • Implement green policies . wind power and other alternative energy sources. and streamline processes to use fewer steps and less materials and packaging. water and energy efficient products and alternative fuel vehicles. among other measures. biofuels. .Evaluate opportunities for using solar energy.Establish policies and standards such as hardware energy consumption.Use energyefficient equipment.
. water. Consistently reducing the amount of energy. and paper our businesses use can make a huge difference.Conclusion Environmentally friendly actions don't have to be large to have an impact. both to the environment and to the company.
Thank you for the attention!!! .