Research

AGGIE FAN & ALUMNI INFO
REACH A GROWING FAN BASE IN TEXAS!

ALUMNI BREAKDOWN: In-State Alumni: 240K 1) 2) 3) Houston (88K) DFW (57K) Waco / Temple (34K)

FAN BREAKDOWN: In-State Fan: 3.1 Million 1) 2) 3) Houston (927K) DFW (901K) San Antonio (434K)

4)
5)

Austin (23K)
San Antonio (17K)

4)
5)

Austin (311K)
Waco / Temple (N/A)

This map shows the % of the Austin, Dallas & Houston DMA population who are Aggie fans.
Please note: Counties shaded in maroon are not in the DMAs.

Sources: Scarborough Research, 2012, The Marketing Arm’s SPI, 2013

Research

RED RAIDER FAN & ALUMNI INFO
OVER 2 MILLION TEXAS TECH FANS LIVE IN TEXAS!

AREA OF RESIDENCE: TEXAS TECH FANS
San Angelo, 1.8% Midland/Odessa , 4.0% Abilene, 3.1% San Antonio, 3.9% Amarillo, 5.4% Austin, 7.7%

ALUMNI BREAKDOWN: In-State Alumni: 150K 1) 2) 3) DFW (41K) Lubbock (32K) Houston (18K)

FAN BREAKDOWN: In-State Fan: 2 Million 1) 2) 3) DFW (480K) Lubbock (210K) Austin (156K)

4)
5)

Austin (15K)
San Antonio (12K)

4)
5)

Houston (150K)
Amarillo (109K)

Lubbock, 33.7%

Dallas/Ft. Worth, 23.7%

Houston, 7.4%

Sources: Scarborough Research, 2012, The Marketing Arm’s SPI, 2013, ROJO Research, 2011

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