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TRAVEL & TOURISM

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DEFINITION
• Application of industries providing necessary and essential services to the travelling public
– – – – – Transportation Accommodation Food & beverage operations Leisure activities Specialist shops

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music & theater 3 . to stimulate. • Recreation – to relax. sports – Sporting events: olympic.TRAVEL • PEOPLE TRAVEL FOR MANY REASONS.e. to gain renewed energy and to play • Earliest traveling was religion base • Travel includes: – Scenic beauty: seashore. work and recreation. mountains. art galleries. i. commenwealth – Culture: museums. parks.

waterfalls. spas. zoos. historical fairs • Health interests: hot springs. lakes 4 . casinos.continue • Attractions: theme parks. safaris.

CARRIERS TRAVEL SALES DISTRIBUTION SYSTEM TRAVEL AGENT TOUR OPERATOR SPECIALTY CHAN INDIVIDUAL OR GROUP TRAVELLER LODGING FOOD INDIVIDUAL OR GROUP TRAVELLER CAR RENTAL ENTERTAINMENT SPECIALTY CHANNELS WHOLESALER OR TOUR OPERATOR TRAVEL AGENT INDIVIDUAL OR GROUP TRAVELLER CRUISE LINE RESORTS WHOLESALER OR TOUR OPERATOR TRAVEL AGENT SPCLTY CHANN INDIVIDUAL OR GROUP TRAVELLER 5 .

BUS COMPANIES. LEISURE GROUPS ETC • HAS TO MEET REQUIREMENTS OF CUSTOMERS NEED S 6 .TRAVEL AGENT • ARRANGES. INDIVIDUALS. HOTELS & SIGHTSEEING OPERATORS • PROVIDE TRAVEL FOR CORPORATE GROUPS. PORCURES TRAVEL SERVICES FROM SUPPLIES – RAILROADS. CAR RENTAL FIRMS.

CHEQUES FOREIGN EXCHANGE HOTEL RESERVATION SIGHTSEEING TRANSPORTATION • WHEN CUSTOMER DECIDE TO MAKE PURCHASE TRAVEL AGENTS APPROACH THEIR PRINCIPAL • ACTS ON BEHALF OF A PRINCIPAL. SELL SERVICES FOR COMMISSION 7 .TRAVEL COMPONENTS AIR TICKETS ANCILLARY SERVICES: T. INSURANCE T.

STRUCTURE OF TRAVEL ORGANISATION INBOUND TRAVEL AGENT Handles travel services for passengers travelling to or within malaysia TYPES OF SERVICE Tour packages Ground arrangement Hotel reservations Car Rental Convention/Conference/Incentives Transfer OUTBOUND TRAVEL AGENT Handles travel arrangement for passengers travelling overseas TYPES OF SERVICE Outbound Tour packages Ticketing Hotel reservations Car Rental International Convention/ Conference/Incentives Travel Insurance Travellers Cheque Services 8 .

9 .Commission • Based on sales makes of its principal services • Earned from ancillary related services • Short term investment of money received from customers deposits and pre payments • Profit from sales of it own tour operation.

airline seats. accommodation and other services. meals & others 10 . sightseeing tours. coach transfers. and combine them into a package and sell back to customers • Wholesaler who specialised in organising and designing tours • Buy a range of travel services & negotiates all the services transportation.TOUR OPERATOR • A COMPANY SPECIALISING IN: – Packaging tours – Itineraries – Wholesale of the tour product to travel agents • Purchase separate elements of transport. trains. hotels.

airline seats in advance and in bulk for cheaper rate • Ground Operators provide services at the destination for all the land arrangement.. • Operators specialise in incoming visitors are called Inbound agent 11 . airlines and consumers • Responsible in delivering services specified • Offers variety of packages in a single season known as Tour Program Services • Reserves hotel room. • Combine all into package presented in a sales brochures marketed thru travel agencies.Continue.

rates and do block bookings • Coach – Find local coach operator and negotiates journey from airport to hotel & the charges • Sightseeing – Look around whether there is enough place/attractions for sightseeing • Transportation – Reserves number seats on charter flights 12 . negotiates the room.How they work • Accommodation – New hotel built on pleasant location.

transfers. sightseeing. accommodation and meeting services 13 .TYPES OF TOUR PACKAGES • GROUP INCLUSIVE TOURS (GIT) – Prearranged – Itinerary inflexible – Involve: transport. sightseeing • FREE INDEPENDENT TRAVEL (FIT) – Travel to suit individual needs – Transport not provided – Sometime involves: transfer. accommodation. meals.

continue • SPECIAL INTEREST GROUP TOURS – – – – – Congress / Convention Incentives Educational Sports Special events 14 .

SPECIALITY CHANNELERS • Include incentive travel firms. hotel rep. where and when the travel product will be distributed • Salaried employees who contract for travel services at efficient costs 15 . meetings and conventional planners. corporate travel offices and travel consultants • Intermediaries that represent buyer or suppliers and have the power to influence how.

stage shows. visible kitchen.e. casino etc • Associated with restaurant i. music • Travellers lured to a destination of the attractions.LEISURE COMPONENTS • Pleasure travellers seek various kinds of entertainment • Entertainment found in the proximity to lodging establishements and restaurants • Sometimes associated with lodging. theme park.e. i. recreation and special events 16 .

playgrounds. Tmn Bkt Cahaya Sri ALam • CASINOS – Gambling. street shopping – Central market. ferriswheels. Petaling street. rollercoasters • INDOOR PARKS – Indoor beach. games. snowworld. ski terrain – Mine Wonderland.• AMUSEMENT/ THEME PARKS ATTRACTIONS – Image of carousel. attractions. Masjid India. betting activities • SIGHTSEEING – Tours around the city. discount malls. Chowkit Road 17 . factories outlet • SHOPPING – Factory outlets. museums.

THEME PARKS 18 .RECREATION • GREAT OUTDOORS – – – – – PHYSICAL ACTIVITIES PHYSICAL FITNESS MOUNTAIN CLIMBING RAFTING CANOEING • PUBLIC PARKS. NATIONAL PARKS.

PUBLIC PARKS • GREAT OUTDOORS OF CITIES AND COMMUNITIES • VARIOUS SIZES. LOCATIONS AND FACILITIES • NO ENTRANCE FEES 19 .

KINABALU.STATE & NATIONAL PARKS • INCLUDES FORESTS. BATTLEFIELDS. 20 . NIAH. HISTORIC SITES. MONUMENTS • SERVE AS MAJOR TOURIST ATTRACTIONS • FACILITIES INCLUDE CAMPING GROUND OR CABINS • ECOTOURISM OR CULTURALLY & ENVIRONMENTALLY RESPONSIBLE TOURISM • EG. TAMAN NEGARA.

CYCLING. WHITE WATER RAFTING.OUTDOOR ACTIVITIES • INCLUDES. SCUBA DIVING. ROCK CLIMBING. OFF ROAD DRIVING. CAMPING. CAVE EXPLORING. SNORKELLING MOUNTAIN CLIMBING. ANGLING. 21 . BIRD WATCHING. TREKKING.

Thomas Cups Tournaments. music • Food festivals • Sports events. puppet shows. drama. Boat Show • Commonwealth Games. Formula One.FESTIVALS & EVENTS • Heritage Sites • Events on arts. painting. handicrafts. dance. SUKMA 22 .