You are on page 1of 11

MC DONALDS

McDonalds is one of the best known brand worldwide. It is worlds leading food service provider with 31000 restaurants serving in 119 countries serving 50 million customers each day. McDonald’s entered India in 1996.

BUSINESS MODEL:
• Franchise Model – Only 15% of the total number of restaurants are owned by the Company. •Act like a retailer and think like a brand

Pizza McPuff Failures:. McLean. and the Arch Deluxe . Fajita. Non Veg.4P Analysis Product • Product Variation: Variety in products ranging from Burgers to softies • McDonalds continuously innovates its products • Product Innovation: Adapting to Indian conditions creating the “CHIKEN MAHARAJA” • Product Elimination: Removal of Beef flavored products Menu: Veg. Carrot Sticks. Happy Meal. paneer wrap . Frozen Desserts. Beverages Successes: Fries. Big Mac.

Value meal Combo meal .Price •Pricing includes the list of prices & discount available •The most important part of marketing mix •Price determines profit of the product •Special offer such as happy meal .

at the right time and in the right quantity •Offers hygienic environment good ambience and great service •Started giving internet facilities •Areas for children where they can play and enjoy with their Family and friends •Spend some quality time together .Directly selling from McDonalds •Franchise owned outlets that does selling from different places •McDonald's mainly consists of the distribution channels the product is available to the customer at the right place. Delhi.Ahemdabad and many more •Fully owned outlets :.Place • McDonald's has opened its door in India in October 1996 since then its has open his restaurants in all the major cities like Mumbai.

With every happy meal Some of the most famous marketing campaigns of McDonald’s are: “You Deserve a break today.baap ke zamane ke daam”. so get up and get away. Folks. .To McDonald’s”  “Aap ke zamane mein . and Fun” “I’m loving it”.Promotion Individual communication . peer group Mass communication – Advertisements and child amusement activities at outlets.Word of mouth. drives and campaigns Free distribution of children toys. “Food.

Segmentation  Demographically :1]Cater to kids 2] youth 3]Urban upper & Middle class families.  Geographically :1]Mostly in urban towns and cities 2]Now opening in 2 and 3 tiers cities 3]Mostly situated in malls having independent franchises  Psychographic:1]Place to chill out with friends and families 2]Place for enjoyment of the kids .

Relatively High Income Groups.Malls.TARGETING POSITIONIG DIFFERENTATION TARGET MATKETS • • • • • Initial focus on Metros.Pune.Highways.. • Mac Donald I’m lovin it. • To aaj Mac Donald’s ho jaye. Exposure to Western food & Culture. Move to smaller satellite towns like Gurgaon. POSITIONING • MacDonald mein hain kuch baath -a place for an entire family to enjoy. Food & Variety. DIFFERTATION • Highlighting Brand.Multiplex.Stations & Airports. Jaipur & Agra to attract foreign tourists. .

SWOT ANALYSIS STRENGHTS •Strong brand recognition PLEASE ADD UR POINTS •Strongest International Presence •Customer Intimacy •Product innovation •Supply Chain OPPORTUNITIES •Expand into Tier1 and Tier 2 cities •Entry into breakfast category •Acquisition of other restaurants WEAKNESS •Low depth and width of product •High overall costs than rivals THREATS •Changing customer lifestyle •Increase in competition .

20 Mc Veggie .10 Chollee vada Pav .COMPETITORS ANALYSIS McDonalds Mc Aloo Tikki .45 Jumbo King Regular Vada Pav .25 Soft Serve .7 Pizza hut Simple Veg pizza-195 Brown Bread Vada Pav-10 Veggie Supreme -345 Mac Chiken Maharaja-99 Value Meal Happy MealFrench fries-38 Cold Coffee-39 Iced tea .10 Chicken Supreme-360 Garlic bread platter-90 Soup’s-45 to 80 Pasta’s-110 Pepsi/7up/Mirinda -40 Pizza hut –Royale-80 Almond Praline-45 .13 Cheese Vada Pav .15 Pepsi .16 Schezwan vada pav .10 Mango Lassi .15 Lassi .20 Butter Vada Pav .

!! McDonald’s has built his strength in strong brand Customer intimacy Product innovation & Supplier integration It has its independent franchisee models in 2 tiers & 3 tiers cities i. Pune..e.McDonald’s the Future.Jaipur and many more McDonald’s undertakes expansion. plans 40 new stores at Rs 150 cr investment in 2009 Coming up with new schemes that suits to every pocket Mc-delivery has been started so everyone can be at home and enjoy McDonald's food .

BYE BYE SEE YOU AT McDonald's .