Welcome to our presentation of

Strategic Capability
Janine Thämlitz Birendra Shrestha Nathaly Curie Andreas Brinkhoff

Presentation overview

Starbucks Value chain Benchmarking SWOT


History and facts

Founded in 1971 in Seattle 1982 Howard Schultz joined In 1990s expansion US & other parts of the world Annual growth 25 % since 1993 15 000 stores, 43 countries, $9.4 billion turnover

Value chain
“A value chain describes the categories of activities within and around an organization, which together create a product or service”

Johnson,Scholes & Whittington

Value chain

Micheal E. Porter, 1985



Source: Benchmarking. http://www.time.com/time/business/article/0,8599,1702277,00.html, Retrieved April,2009.

SWOT analysis – Strengths & Weaknesses

SWOT analysis – Opportunities & Threats

Strategic Capability Management

Key principles of Starbucks concerning HR Targeted training & development Develop people's awareness

Questions for you!

How can you assess strategic capability?

Questions for us?

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