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Introduction to Multimedia
Week 01: Course introduction

This weeks topics

Staff Introduction Course content and objectives Course structure

Staff Introduction
Grant Meredith T158 Consulting hours
See my door Contact me by email to ask a question or make an appointment. Walk past my office. I may be in and free

Can everyone see this course on Moodle? If not please tell someone Lecturer or tutor Moodle will contain all your learning materials and assignment submissions

Course Objectives
After successfully completing this course students will be able to:
discuss the range and use of multimedia; understand the need for analysis and design to precede production and implementation of multimedia; understand the digital representation of media, and the constraints imposed by this representation; understand how multimedia can be incorporated into web pages.

appreciate ethical behaviour in relation to multimedia and the internet, in particular issues relating to privacy, security, copyright and censorship.

Course Objectives (continued)

After successfully completing this course students will be able to:
create and edit a range of multimedia assets (bitmaps and vector imagery, digital audio, digital video, animation) produce an effective design for a multimedia product; use software tools to produce a small multimedia application;

create a small multimedia webpage using HTML coding

Course Content
Definitions, characteristics, and properties of multimedia. All forms of multimedia
text, images, audio, video, animation

Uses and applications of multimedia. Hardware & software requirements. Delivery platforms for multimedia, including the World Wide Web Multimedia authoring tools. Legal issues, censorship and copyright. The multimedia design and development process. Using multimedia to enhance communication. Current trends and developments in multimedia.

Course Structure
Lectures will focus primarily on the more theoretical aspects
digital representation of media characteristics and limitations of digital media etc

Lab classes will focus primarily on the development of practical skills in multimedia design, development and editing
based on specific media authoring tools skills that can be transferred to other tools

assessment will cover both aspects

Type A:
digital animation assignment (Week 7): 20% multimedia assignment (Week 11): 20%
some variations in the assignment specifications between ITECH1004 and ITECH5004 students

Type B:
lab test theory & digital manipulation (Week 4): 10% final exam (exam period): 50%
2 hours, closed book & a sample has been provided some variations in the exam between ITECH1004 & ITECH5004

Check the course description for assessment criteria

How to pass this subject

attend lectures, if possible if not, read and review notes before next class
pay attention to the Notes Page view in the PowerPoint slides, as it will provide extra details for some topics

attend all lab classes, and complete the exercises

worth marks for Lab Test Lab questions are great exam revision develops practical skills required for the assignments discuss with other students ask tutor in lab class ask lecturer in consulting hours email the lecturer

seek help early if you dont understand something

know the theory very well. You MUST aim to pass the final exam

How to pass this subject (2) do all the assignments YOURSELF!!!

be organised
start assignments early, not at the last minute plan workload based on deadlines for other courses keep your files organised
dont lose them keep multiple backups (not only on a USB memory stick)

double-check submission details

get the dates right dont submit incorrect files, submit in the wrong submission box etc check all assignment requirements

Definitions of multimedia
multimedia is a combination of 2 or more forms of media text, images, sound, animation, video digital multimedia is multimedia delivered via a computer or other digital electronic device interactive multimedia allows the user some control over their experience

Digital media and multimedia

the first half of this course will examine the various forms of digital media separately
images animation video audio text

we will look at how to create media assets of each type latter half of the course will examine combining these assets to form a multimedia product

Advantages of Multimedia
The main advantages of multimedia are: it can grab the attention of users it engages all the senses of the user if smartly designed it is not passive in its effect the combination of these factors can lead to more effective understanding of the message being communicated

poorly designed multimedia can distract from the message

Investment costs.
hardware/software costs to develop or view multimedia labour costs to develop multimedia digital divide societies or people with access to IT have a distinct advantage over those without access

Technical barriers.
multimedia can involve large amounts of data storage or network bandwidth limitations may restrict what can be achieved

Social/psychological barriers.
social or cultural factors may affect the interpretation of multimedia accessibility issues can someone with a sensory disability access a multimedia product?

Legal problems e.g. copyright, censorship

the technology has often outpaced the legal framework

An overview of digital data

a major issue in multimedia design and development is data usage digital media requires a lot of data designers need to be familiar with the data representation of the media
places constraints on what the media can represent determines the amount of data required may impact on some media editing operations

An overview of digital data (2)

computers represent all data in binary format (0s and 1s) a single bit of data can be either 0 or 1 bits are grouped together into bytes
generally a byte consists of 8 bits

1 bit can represent 2 possible values (0, 1) 2 bits can represent 4 possible values (00, 01, 10, 11) 3 bits can represent 8 possible values (000, 001, 010, 011, 100, 101, 110, 111) n more generally, n bits can represent 2 possible values

An overview of digital data (3)

a group of bits can be interpreted as a number

1001 (a 4 bit value) 3 2 1 0 =1x2 +0x2 +0x2 +1x2 =1x8+0x4+0x2+1x1 =8+0+0+1 =9

An overview of digital data (4)

a group of bits can also be interpreted as an arbitrary code for any sort of symbolic information
e.g. 01000001 (65) is the ASCII code for the letter A

early computers were number crunchers designed purely for numeric calculation, mostly for scientific or business purposes the realisation that binary numbers could represent other types of data lead to a huge growth in the use of computers
e.g. for word-processing

lead directly to the development of digital multimedia

Bytes (big & small)!

Basic units of data storage Bit Byte 8 bits per byte Kilobyte 1024 bytes Megabyte - 1024 kilobytes Gigabyte - 1024 megabytes Terabyte 1024 gigabytes

Uses of multimedia
business education and training medicine advertising entertainment

Multimedia in Business/Commerce
multimedia presentations are increasingly common
e.g. PowerPoint presentations combine text, images, animation, audio, video graphs can communicate business statistics more readily than tables of figures

teleconferencing can be seen as an example of multimedia training materials may be delivered using multimedia products

Multimedia in Business/Commerce
Digital Business Cards Real Estate 'Virtual Tours Virtual tours

Multimedia in Education
multimedia educational materials can be more effective than textbooks
can use all forms of media to convey information (e.g. audio, animation) can be more engaging can be interactive makes the student an active participant in learning

need careful design and consideration of educational needs to work well

Multimedia in Education
Mathletics How to tie your shoelaces Electric circuits

Multimedia in Medicine
digital media are increasingly being used for medical purposes digital images can be more easily manipulated and enhanced than traditional physical image media

Multimedia in Medicine
Virtual Surgery Enhancement of medical images 3D imaging

Multimedia in Advertising
online adverts frequently use animation/video/sound to grab the viewers attention The Herald-Sun

Multimedia in Entertainment
computer games are a form of multimedia Linerider

How to use multimedia poorly

The World's Worst Website Yale School of Art Got Milk

How to use multimedia well

use it for a specific reason, when it will help achieve your purpose avoid overuse of audio, animation and video consider the end-user

Why is multimedia design important?

all multimedia projects should start with a careful design phase
avoids development of ineffective products avoids wasted effort

we will cover some basic design principles in this course further coverage in later courses in the multimedia stream

Multimedia hardware
to display multimedia a computer requires:
a monitor speaker(s) sufficient memory / processor speed CD/DVD drive; network connection

to develop multimedia:
same requirements, plus:
more memory and processor speed input devices (microphone, graphics tablet, scanner, digital camera etc)

Multimedia delivery platforms

there are 3 commonly used delivery platforms for multimedia:
standalone PC networked PC
content delivered via CD-ROM / DVD-ROM content delivered over the network content is tied to the machine


the choice of platform will impact on design decisions

may limit the total amount of data available may limit the speed of access to material may alter the characteristics/purpose of the user

Week 1 review
structure of the course how to pass
do the required work ask for help

nature and uses of multimedia the need for multimedia design delivery platforms and hardware digital data