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Haris Qadri Shurahbil khan Shehbaz Ahmed Jahanzaib haider Zeeshan Arshad

Man`Chali

the fashion world

“ Satisfying our costumers by providing them best qualitative stuff and unique designs keeping in view their comforts and excellence”

FINANCIAL OBJECTIVE: To maintain an inflation growth in earning per year at a

rate of 12%. To obtain a return on equity of at least 30%. Providing stitching facilities to other boutiques in 2010 which are lacking this facility.

Objectives
NON-FINANCIAL OBJECTIVE:
 To be among the top ten favorite brands within 2

years..  To add new design in every season.

BUSINESS PROCESS
In-House stitching unit Contracted designers 8 Stitching machines 8 hours shift

Total designs to be selected
Number of dresses in each design Number of dresses in each size

20
50
Small: 20 Medium :20 Large: 10

Total Number of dresses

1000

CURRENT INDUSTRY STRUCTURE
MAJOR COMPETITORS:
GENERATION MARIA B NINA’S SADIA MIRZA AMIR ADNAN

MARKETING
o Print media o Electronic media o Fashion shows o Fashion magazines o Launching website o Radios

MARKETING STRATEGIES
Membership cards Tele marketing Exhibition in universities Product promotion for season & holidays Special sales Cross promotion

RAW MATERIAL
Fabric Accessories Labels, tags & packaging

Production Process
Design Pattern Making/Cutting Stitching Finishing Presentation/Market

PRODUCTS
Fabric
Product Categories
Casual Wear Semi Formal Wear Formal Wear

PRODUCTS
Ethnic Wear Contemporary Wear Western Wear

PRODUCTS
CATEGORY Casual wear Semi formal wear Formal wear % of total outfits 34% 33% 33%

Average Sale Price
CATEGOR
Y Avg. Price per outfit

Cost % of sales 35% 32% 30%

Casual wear Semi formal wear Formal wear

3,200 6,000 15,500

Positions Production Staff

Required Salary per Month Salary Annum 15,000 7,000 4,000 5,000 180,000 420,000 48,000 60,000 708,000
144,000 42,000 60,000 60,000 306,000

per

Designer 1 Tailor 5 Press/iron man/finishing 1 Dyer Total Administrative Salaries
Sales girl Office boy Guard Peon/sweeper Total

1

2 1 1 2 14

6,000 3,500 5,000 2,500

MACHINERY/EQUIPMENT DETAILS
Stitching Machinery No. Rs/Unit 19,900 Rs 159,200 Single needle 8 lock machine Over lock 1 Machine Embroidery Total 1

56,800 29,900

56,800 29,900 245,900

Outlet
Security for renting shop/outlet 168,000 (Rent @ Rs.56,000 per month. 3 months rent as security) Interior decoration (installing 437,884 lighting, mannequins, hanging racks, mirrors, glass panes, cash counter, and other décor, etc.) Security for renting a house for 45,000 installing the stitching unit (Rent @ Rs15,000 per month)

Requirements
Description:
Main shop Try Room Small Store Building for Stitching Unit

Project Cost Description   Machinery & equipment

Furniture & Fixture Decoration) Office equipment Security Deposits for Premises Pre-operating expenses Salaries Promotional Expenses Total Capital Cost Working Capital Raw material (Fabric & Accessories) Prepaid Rent (Boutique and Stitching Unit) Total Working capital Project Cost

Cost (Rs.) 166,300 (Interior 437,884 86,000 213,000 31,000 67,246 1,299,430 104,680 426,000 530,680 1,830,110

Threats for the Business
Competitive Structure of the market Pilferage in the designs Tax

KEY SUCCESS FACTORS
1. Proper qualitative care. 2. Proper Inventory management 3. Adaptability of new trends 4. Importance of consumers satisfaction 5. After sale services 6. Best selected location 7. Attractive decoration.

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