Step 4: Conducting Fieldwork Interviews

Adapted by Dr Trevor Sofield Professor of Tourism University of Tasmania

and the pertinent context Map where the poor participate To avoid erroneous assumptions about poor actors To take account of the less visible suppliers Conduct fieldwork interviews in each To provide data and insights for Steps 5 node of the chain. and how assess how Estimate how expenditure flows returns can be increased through the chain and how much accrues to the poor Consider their returns and factors that enable or inhibit earnings Identify where in the tourism value chain to seek change: which node or nodes? Analyse blockages. links the overall system between them.Step 4 Phase Phase 1: Diagnosis Step Step 1 Step 2 What to do? Preparation Why? To define the destination. demand and supply data. to generate a long list of possible To use Steps 1 to 5 to select areas ripe for change To focus Steps 6 to 8 down to specific areas To think laterally and rationally in generating the range of possible projects Step 3 Step 4 Step 5 Phase 2: Step Opportunitie 6 s Step 7 . and the project team Map the big picture: enterprises and To organise a chaotic reality. options. understand other actors in the tourism sector. target group of poor. and partners in the nodes selected. with tourists and to 8 service providers Track revenue flows and pro-poor To follow the dollar through the chain income down to the poor.

Pre-conditions for getting the VCA fieldwork done Achieving a robust empirical basis within the constraints of a 10-day fieldwork schedule is a challenge. . Arrange interviews through your host. It is only feasible if a number of preconditions are in place: • • The host/client organisation must be fully supportive of the study. the tourism department or hotel association.

• Analyse the quantitative data throughout the study and discuss emerging findings with other team members each evening. .Pre-conditions for getting the VCA fieldwork done • • Ensure your translator and/or local counterparts are fully available. Expect to work 12-hours each day during the study.

• Make sure that you have a good guide book (Lonely Planet or Rough Guide) for the destination. • Adapt the data collection technique to the respondent. and . • Do not over-fill your interview schedule.Pre-conditions • Some elements of the programme require longterm planning.

triangulate everything and be very nervous about using any data from a single source in the final analysis.Pre-conditions Don’t believe anyone. .

. and • Build teamwork. • Provide training for them on why you are doing the work.Pre-conditions Hiring local field assistants can be useful because of their local knowledge and understanding of the culture and social norms. • Very close supervision and quality control of researchers (whether student interns of experienced international consultants) is absolutely critical. etc. When you decide to hire local field assistants: • Get references to identify competent potential field assistants. as well as how to use the questionnaire tool. eat together. stay in the same hotel.

if possible. a stratified sample of 5 top- Short cuts – getting it done under time pressure . robust expenditure statistics. • Work with someone who has done this kind of analysis before and have a team of two or three at most. • In a large destination. • Choose a destination with decent existing basic tourism statistics and. 5 mid-range and 5 budget hotels will normally suffice.end.

a good guide is independent. • Focus on private sector participants.Short cuts – getting it done under time pressure • Talk to tourist guides early on. knows exactly what tourists think and can compare the destination with others. and • Interview taxis whilst moving between interviews .

How to interview a hotelier .

How to interview a hotelier .

How to interview a hotelier .

Enter data. Interview hotelier 2. Answer the questions using these data and supplementary information provided END . calculate averages and totals 3.And now a practical exercise… 1.