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MC DONALDS

McDonalds is one of the best known brand worldwide. It is worlds leading food service provider with 31000 restaurants serving in 119 countries serving 50 million customers each day. McDonald’s entered India in 1996.

BUSINESS MODEL:
• Franchise Model – Only 15% of the total number of restaurants are owned by the Company. •Act like a retailer and think like a brand

4P Analysis
Product
• Product Variation: Variety in products ranging from Burgers to softies • McDonalds continuously innovates its products • Product Innovation: Adapting to Indian conditions creating the “CHIKEN MAHARAJA” • Product Elimination: Removal of Beef flavored products Menu: Veg, Non Veg, Frozen Desserts, Beverages Successes: Fries, Happy Meal, Big Mac, paneer wrap , Pizza McPuff Failures:, Fajita, Carrot Sticks, McLean, and the Arch Deluxe

Price
•Pricing includes the list of prices & discount available •The most important part of marketing mix •Price determines profit of the product •Special offer such as happy meal ,Value meal Combo meal

Place
• McDonald's has opened its door in India in October 1996 since then its has open his restaurants in all the major cities like Mumbai, Delhi,Ahemdabad and many more •Fully owned outlets :- Directly selling from McDonalds •Franchise owned outlets that does selling from different places •McDonald's mainly consists of the distribution channels the product is available to the customer at the right place, at the right time and in the right quantity •Offers hygienic environment good ambience and great service •Started giving internet facilities •Areas for children where they can play and enjoy with their Family and friends •Spend some quality time together

Promotion
Individual communication - Word of mouth, peer group Mass communication – Advertisements and child amusement activities at outlets, drives and campaigns Free distribution of children toys. With every happy meal Some of the most famous marketing campaigns of McDonald’s are: “You Deserve a break today, so get up and get away- To McDonald’s”  “Aap ke zamane mein ,baap ke zamane ke daam”. “Food, Folks, and Fun” “I’m loving it”.

Segmentation
 Demographically :1]Cater to kids 2] youth 3]Urban upper & Middle class families.  Geographically :1]Mostly in urban towns and cities 2]Now opening in 2 and 3 tiers cities 3]Mostly situated in malls having independent franchises  Psychographic:1]Place to chill out with friends and families 2]Place for enjoyment of the kids

TARGETING POSITIONIG DIFFERENTATION
TARGET MATKETS
• • • • • • • • • Initial focus on Metros,Malls,Multiplex,Highways,Stations & Airports. Exposure to Western food & Culture. Move to smaller satellite towns like Gurgaon,Pune. Jaipur & Agra to attract foreign tourists.. Relatively High Income Groups.

POSITIONING
MacDonald mein hain kuch baath -a place for an entire family to enjoy. To aaj Mac Donald’s ho jaye. Mac Donald I’m lovin it.

DIFFERTATION
Highlighting Brand, Food & Variety.

SWOT ANALYSIS
•Strong brand recognition PLEASE ADD UR POINTS •Strongest International Presence •Customer Intimacy •Product innovation •Supply Chain

STRENGHTS

•Expand into Tier1 and Tier 2 cities •Entry into breakfast category •Acquisition of other restaurants

OPPORTUNITIES

•Low depth and width of product •High overall costs than rivals

WEAKNESS

•Changing customer lifestyle •Increase in competition

THREATS

COMPETITORS ANALYSIS
McDonalds Mc Aloo Tikki - 20 Mc Veggie - 45 Mac Chiken Maharaja-99 Value Meal Happy MealFrench fries-38 Cold Coffee-39 Iced tea - 25 Soft Serve - 20 Jumbo King Regular Vada Pav - 7 Pizza hut Simple Veg pizza-195

Brown Bread Vada Pav-10 Veggie Supreme -345 Butter Vada Pav - 10 Chollee vada Pav - 13 Cheese Vada Pav - 16 Schezwan vada pav - 15 Lassi - 10 Mango Lassi - 15 Pepsi - 10 Chicken Supreme-360 Garlic bread platter-90 Soup’s-45 to 80 Pasta’s-110 Pepsi/7up/Mirinda -40 Pizza hut –Royale-80 Almond Praline-45

McDonald’s the Future..!!
McDonald’s has built his strength in strong brand Customer intimacy Product innovation & Supplier integration It has its independent franchisee models in 2 tiers & 3 tiers cities i.e. Pune,Jaipur and many more McDonald’s undertakes expansion; plans 40 new stores at Rs 150 cr investment in 2009 Coming up with new schemes that suits to every pocket Mc-delivery has been started so everyone can be at home and enjoy McDonald's food

BYE BYE SEE YOU AT McDonald's