Group Leader:  ARIF Masood Group Members:  Umair Mohayi-u-Din  Rao Faisal Sattar  Aziz Hassan  Ahsan

Riaz  Sundas Khan

(50)

(17) (20) (27) (32) (35)

Introduction and Situational Analysis (Sundas Khan – 35)

About “The PLUS Pharmaceuticals”

 Mission

To preserve health and improve quality of life by providing thoroughly researched high-quality innovative medical solutions to the public through a highly capable and motivated human resource.

Statement:

Situational Analysis
 Problem:
 Injection Phobia  Un-availability of medical expert  Diseases spread through Syringes

Situational Analysis
 Solution:
 INSOGUM  Availability  Easy to use  Safe to use

Product, Target Market & Segmentation (Ahsan Riaz– 32)

Product Definition
 An innovative alternative to

traditional diabetes medications  Highly Effective  Highly capable

Product Features
    

Easy to chew Non-Sticky In natural fruit Flavor Chew gum in pink color Size of chew gum will be half of average chew gum available in market

Target Market
 Diabetes Patients  in small cities and remote areas  highly sensitive about injections  Upper and upper-middle class; early

adopters

Market Segmentation
 On Geographical basis  Psychographic

Segmentation

Positioning, SWOT Analysis (Umair– 17)

Competition
 Positioning with

competitors
Price

Inso A

 Locally

manufactured & Imported
 Price &

B

D

Performance

Performance

SWOT Analysis
   

Strengths Weaknesses Opportunities Threats

Packaging & Labeling
(ARIF Masood– 50)

Product Name & Logo

A Product by “The PLUS Pharmaceuticals”

Product Name & Logo
 Inso (Insulin) + Gum (Chew

Gum)
 Name: Easy to remember &
Pronounce
 Color combination: Easy on eyes,

Elegant
 Logo contains: Product name

Product Packaging
 Hard plastic primary packing

containing 10 chew gums.  Primary packing plastic will be transparent and light blue in shade.  Packing material will be of high quality.  Sun light, Temperature, Humidity resisting packing,.. Enabling high life of product.

Product Labeling
 As it is a medical product; so

Descriptive Labeling Approach is used. PRIMARY Package Labeling: Product
Name, Logo, Potency of Product, ingredients, MFG & EXP dates, Batch NO, Company Name, Registration Number. SECONDARY labeling: in addition to

Pricing Techniques & Strategies
(Rao Faisal Sattar– 20)

Pricing Techniques
 Cost Plus Pricing  Break Even Analysis

Break Even Analysis
 Unit Price: 470+30=500 retail    

price Unit Variable Cost: 300 Unit Fixed Cost: 110 Break Even Point: 410 Per unit Profit: 470-410=60

Pricing Strategy
 Market Skimming

Strategy  Quantity Discount  Uniform Delivered Pricings

Promotion & Distribution
(Aziz Hassan– 27)

Promotion Techniques
 Electronic Media    

Advertisements Brand Ambassador Message Designing Medical Representatives Awareness Creation stage

Distribution
 Indirect Distribution Channel  Selective Distribution: On

prominent medical stores and centers of cities.

BS (Accounting & Finance (2006-2010) BZU – Multan, Pakistan.

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