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INTRODUCTION TO COMMUNICATION

WHAT IS COMMUNICATION
Communication is simply a two way process of exchanging ideas, information or transmitting verbal and non-verbal messages.

BASIC INTERPERSONAL COMMUNICATION MODEL

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Sender

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Message Context Affect

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Receiver

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Event X

Noise

Noise

Influence message quality, accuracy, clarity Include age, gender, values, beliefs, culture, experiences, needs

EFFECTIVE COMMUNICATION
EFFECTIVE COMMUNICATION PRODUCTIVE RELATIONSHIP

We communicate to

Get information Motivate Praise Get feedback Sell Greet Etc.

ARISTOTLE ON COMMUNICATION
the speaker the speech the audience

The person at the end of the communication process holds the key to whether or not communication takes place.

THE SHANNON AND WEAVER MODEL

IMPORTANCE OF COMMUNICATION
Quicker Problem Solving

Stronger Decision Making

EFFECTIVE COMMUNICATION

Increased Productivity Steadier Work Flow Stronger Business Relationship Improved Stakeholder response Clear Promotional Material

IMPORTANCE OF COMMUNICATION

Organizational / Functional: greater information access and awareness


Improves coordination: reduces logical gaps Encourages cooperation: helps bring everyone in the mainstream Gives a direction: to tasks and activities Morale and empowerment

Decision making aid


Speeds up the organizational processes Better focus on customer requirements Generates a greater sense of organizational commitment and involvement A problem solving tool: by clarity, preciseness and feedback

COMMUNICATION NETWORK

1. 2. 3.

Formal Is planned by the organization Flows in all directions Essential for business operations

1.

2.
3.

Informal Is planned by the organization Flows in all directions Develops positive human relationships

DIRECTION OF COMMUNICATION

Upward Downward

Horizontal
Diagonal

GOALS OF COMMUNICATION

Receiver Understanding Receiver Response

Favorable Relationship
Organizational Goodwill

COMMUNICATION BARRIERS
Perceptual and Language Differences Restrictive Environments Distractions Perceptive Tactics Information Overload Ineffective Listening Skills Receiver's Capability

OVERCOME THE BARRIERS

Adopt an Audience-Centered approach Foster an open communication climate

Commit to ethical communication


Create Lean and Efficient Messages