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Canada Goose

Q. As Dani Reiss, what is your decision about the offers from Levine’s Menswear and Asmuns Place? Select Option 1- Providing Women’s Closing Product Line for Asmun’s Place

FActors helped to make the decision •Increase in market share by 5% •Less no. of Store across the country • • • • • So no/low cannibalization of Independent Retailers Managing Distribution is easy and less expensive Inline with its Current Production Capacity Brand Image will be kept intact Chances to further expand their contract .

Factors that made the decision difficult:  Levine’s Menswear could help gain a large market share Availability of the Product at customers’ disposal would have been more easy Increase in the awareness of Brand   .