More dreams per car's fourth largest truck manufacturer.Company Profile • Headquarters . Thailand and Spain. South Korea.Mumbai. • Tata Motors manufactures HCV. Passenger cars.UK. • TML is currently headed by Cyrus Mistry. Tata Motors Limited . world’s second largest bus manufacturer. • Global operations . • TML . MUV and Military Vehicles.

• Founder .Jamshedji Tata (TELCO). it entered Small vehicle segment. Tata Motors Limited . • In 1992. • It tied-up with Daimler-Benz and entered Commercial vehicle segment in 1954.History • Tata Motors Limited is a part of Tata Group. • The company was established in 1945 as a locomotive manufacturing unit.

Product Profile Passenger Cars & Utility vehicles » Tata Sumo/Spacio » Tata Safari » Tata Indica » Tata Indigo Commercial Vehicles » Tata Ace » Tata Starbus » Tata Globus » Tata Marcopolo Bus » Tata Winger » Tata Magic » Tata Nano » Tata Xenon XT » Tata Xover (2009) » Tata Manza (2009) Tata Motors Limited » Tata Novus » Tata 407 EX Military Vehicles » Tata LSV » Tata 407 Troop Carrier » Tata Winger Passenger Mini Bus .

Tata Motors Limited .

Tata Motors Limited .  In 2007.  In 2006. TML also formed a joint venture with Fiat. TML has formed 51:49 Joint Venture with Marcopolo. the acquisition of Daewoo Commercial Vehicle of South Korea. Hispano Carrocera – Spanish bus manufacturing company. Brazil-based global leader in bus body building.  In 2008.Joint Ventures & Acquisitions  In 2004. the acquisition of British Jaguar Land Rover (JLR) business.  In 2005.

India’s first fully indigenous passenger car.  Sierra .  Tata Motors launches ‘Nano’ .India’s first sports utility vehicle launched in 1992.The People's Car in 2009. Tata Motors Limited .  Tata Motors acquires Daewoo Commercial Vehicle Company in 2004.  Tata Motors gets listed on the NYSE in 2004.  Acquisition of Jaguar and Land Rover in 2008.Milestones  Indica .

ranked first in India in 2008.  'Golden Peacock Environment Management Award' in 2003.Tata Motors ranked at 1215. Tata Motors Limited .Investor Relations.  Forbes Global 2000 list for the year 2005 .Awards  India's Most Trusted Car Brand.  Tata Motors bagged the prestigious 'CII-EXIM Bank Award' for business excellence in 2005.  Tata Motors bagged National Award for Excellence in Cost Management in 2006.  Tata Motors .

once the competitors find out the low cost production methodology then there will no competitive advantage Major challenge for TATA motors is the rising prices of steel. Produce low price car with low fuel consumption.SWOT-Analysis Strength Market leader in Automobile Industry. Huge employee base. Aluminum and plastic which is heavily used in . Opportunities Advantage of their low cost car by entering into third world countries where people have low purchasing power. Not able to meet safety standards in their vehicles. Weakness Return on Investment on TATA motors shares in low. Aggressively acquiring foreign brands to increase its global presence. Should focus in developing luxury cars. Joint ventures in other countries Tata Motors Limited allow TATA motors to easily enter Threats Have low cost advantage over its competitors.  Has not got a foothold in the luxury car segment in its domestic market.

 Tata Motors now faces stiff competition from fellow compatriots like Mahindra. Tata Motors Limited . Tata's biggest competitor in the Indian heavy commercial vehicle market. Maruti as well as multinational brands like Toyota and Chevrolet.  It has faced controversy over developing the ‘Nano’.  Ashok Leyland.Challenges  Tata Motors relies heavily on its sales in India.

Other Information:  Tata Motors has consolidated revenue of USD 14 billion (Rs 70.  Tata Motors has unveiled the electric versions of passenger car Tata Indica and commercial vehicle Tata Ace to be launched in India in 2010.938 cr) in 2008 .09.  Market Share (Approximately) – Commercial Vehicles .64% Passenger Vehicles .13% Tata Motors Limited .  Tata Motors introduced Indica as City Rover in UK but it was a failure.

The name of TATA itself says it all –  Trust  Acceptability  Transparency  Accountability Tata Motors Limited . Therefore Tata Motors Limited is always committed to understanding customer needs.Conclusion Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines.

Tata Motors Limited .

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