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DISCUSSION OUTLINE

Our Understanding Our Proposal Areas of Opportunity Potential Outlets and Strategies Overview of Pace Our Experience Current And Past Clients Media Outlet History Biographies Contact Information

OUR UNDERSTANDING
Dr. Daryl Gioffre is looking to expand his clientele by securing placements on national & local television shows, newspapers, websites, magazines and radio shows. This is all in the hopes of bringing more awareness to his new line, AlkaMind. By increasing his publicity scope, Dr. Daryl Gioffre hopes to add yet another layer of credibility to his already impressive achievements. A clip of Daryl on FOX News or Dr. Oz would most certainly give him that competitive edge over his competitors. Pace Public Relations will work with Dr. Daryl Gioffre to utilize our well-established and successful media relationships, with the hopes of getting him spots on national cable & broadcast television shows and quoted in various media publications, as well as spots on local and national radio programs.

OUR PROPOSAL
AREAS OF OPPORTUNITY
TELEVISION: TV would be a preferred method of outreach for Dr. Gioffre. By booking him on various shows on Fox News, NBCs Today, Dr. Oz, CBSs The Talk, The Doctors, and ABC News, millions of Americans will be reached. PPR will aim to secure live interviews and/or taped pieces throughout the year focusing on Dr. Gioffres new line, AlkaMind, with an emphasis on health. PPR will work with Dr. Gioffre to come up with pitches for producers on a weekly basis, each week targeting a different vertical. PPR will also pitch to local markets as well.

OUR PROPOSAL
AREAS OF OPPORTUNITY
MAGAZINES & NEWSPAPERS: Whether its print or online, Americans still get their news in droves via daily and weekly newspapers and relevant periodicals. By targeting outlets such as New York Times, Health Magazine, Your Health Now, Edge Magazine, Family Health & Life Magazine, etc., PPR can help to spread the word about Dr. Gioffre. Additionally, womens magazines would be great outlets for Dr. Gioffre to position himself and his new product line. PPR will also pitch workplace oriented magazines with the idea that AlkaMind can improve productivity.

OUR PROPOSAL
AREAS OF OPPORTUNITY
WEB: Blogs and social media are an important source for driving traffic back to your website and expanding your client base. PPR has gotten many successful blog posts for our clients and by using social media, youll be able to tap into your practices full potential. PPR will come up with a list of great blog topics with Dr. Gioffre to pitch to Huffington Post, Fitness Magazines Health Blog, BusinessInsider.com, FOXNews.com, etc.

OUR PROPOSAL
AREAS OF OPPORTUNITY
RADIO: We tell our clients never, ever underestimate the power of radio. By targeting outlets such as FOX News Radio, ABC Radio, Natural News Radio, I Am Healthy Radio, InVite Health, Sirius XM, NPR, etc., PPR will be able to spread the word about Dr. Daryl Gioffre. Additionally, radio tends to provide the opportunity for lengthier interviews and a different sector of clients.

OVERVIEW OF PACE
PACE PUBLIC RELATIONS is a full-service media relations and
communications agency. At PPR, we strategically customize & tailor each clients publicity plan to meet their specific PR goals while maximizing their media exposure. Specializing in television, radio, print and web placements, PPR is the direct conduit for clients with press that they want and need to attract. As a former print reporter and television producer, PPRs President Annie Pace Scranton, knows what it takes to ensure that each client is effectively pitched to the media. Beyond strategizing an outreach plan, Annie has built a core relationship with key members of the press, and individually fields requests every single day to help fulfill their booking needs. At PPR, we dont just specialize in one type of client; we have a diverse client list that allows us to provide the press with out-of-the-box segment ideas and story pitches across multiple fields. Each client is guaranteed personalized attention and consistent communication.

EXPERIENCE SAMPLING
JEFF ASHTON, Casey Anthony Prosecutor

Pace Public Relations served as both Publicist and Literary Agent for Jeff Ashton, the Prosecutor in the Casey Anthony case. Having both outlined Ashtons media schedule post-trial, and secured his book deal with Harper Collins, Ashton serves as the pinnacle example of PPRs abilities.

EXPERIENCE SAMPLING
KRISTEN K. BROWN, Stress Coach & Author

Pace Public Relations helmed the PR promotion for Kristen K. Browns Amazon best seller The Happy Hour Effect. Through our outreach, we were able to secure Kristen publicity on HLN, FOX, countless radio interviews and national newspapers and a spot on Live with Kelly and Michael.

EXPERIENCE SAMPLING
MARK MINERVINI, Leading Stock Trader

Pace Public Relations solely handled the publicity for Mark Minervinis Trade Like A Stock Market Wizard, landing him placements on Bloomberg, FOX Business, CNBC, and Yahoo! Finance. Because of PPRs connections and outreach, Marks book managed to premiere at number one on Amazons best seller list in Business & Investing.

EXPERIENCE SAMPLING
LAURA CIPULLO, Registered Dietician

Registered Dietitian and Certified Diabetes Educator Laura Cipullo has been featured in Fitness, cosmopolitan, OK! Magazine, Fox and Friends, and CBS The Couch. Through Pace Public Relations efforts, Laura secured a book deal for the upcoming release of The Diabetic Comfort Food Diet, which has ultimately helped fully reimburse the money Laura spent utilizing Pace Public Relations services.

EXPERIENCE SAMPLING
KRISTEN JAMES, Fitness Instructor

Pace Public Relations served as publicist to one of New York Citys leading fitness instructors, Kristen James of Kristen James Fitness. PPR was able to secure Kristen a segment on Access Hollywood and a piece in the Daily Mail, catapulting download sales of her immensely popular workout series 50 Shapes, titled after the best seller 50 Shades of Grey.

CURRENT & PAST CLIENTS

EDIA OUTLET HISTORY


THIS IS PURELY A SAMPLE OF OUR MEDIA OUTLET REACH
Time Ed Schultz Fox: Happening Now OK! Magazine ABC Radio ABC: Good Morning America National Geographic AM-NY MSNBC: Ed Show Vanity Fair CNN Radio CNBC: Kudlow Report MTV Sirius XM Reuters TV Self WCBS & WNBC The Talk Seventeen Magazine WNYC (New York Public Radio) NBC: The Today Show Sports Illustrated CB News, 48 Hour Mysteries The View The Examiner CBS Sunday Morning Comedy Central: Colbert Report The Onion CNN: Piers Morgan Tonight Dr. Phil The Nation CNN: Erin Burnett Out Front Fashion TV Think Magazine CNN: Your Money HLN Village Voice CNN International Lifetime O Magazine Current TV OWN In Touch Weekly Fox 5 Morning News Oxygen US Magazine Fox Business Network Rachael Ray Fox News Radio Fox: Happening Now TNT NPR Fox: Americas Newsroom Better TV WPIX Fox and Friends E! Entertainment CBS Radio Fox: The OReilly Factor The Wendy Williams Show

New York Times New York Daily New York Magazine New York Post New York Observer New York Law Journal Wall Street Journal Metro NY USA Today Huffington Post Bloomberg AP Drudge Report Newsday Los Angeles Times Newsweek PBS Business Report People Life & Style Magazine Star Magazine

FEE STRUCTURE OF SERVICES


Pace Public Relations operates all client relationships on a month-to-month basis. For the services rendered on behalf of Daryl Gioffre, a fee of $3,500 per month would be charged for services spanning a six month contracted period. Our billing requirements will be detailed in further communications.

This fee does not include Media Training with PPRs official media trainer, Laurie Dhue, should Daryl Gioffre deem it necessary.

BIOGRAPHIES

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CONTACT INFORMATION

ANNIE SCRANTON
In 2010 Annie Pace Scranton formed Pace Public Relations (PPR), drawing on her experience in the television industry. For eight years, Annie's career as a seasoned TV producer spanned work with major networks including CNN, Fox News, CNBC, MSNBC & ABC. Annie capitalized on her television connections and started PPR with the mentality of a journalist, and the savvy of a publicist. Drawing on previous experience as an Account Executive at the boutique PR firm, Lou Hammond & Associates, and as a reporter for the NJ-based newspaper, The Asbury Park Press, Annie was already well-equipped, from both sides of the fence, to handle the demands of traditional and non-traditional PR campaigns. Clients to date have been thrilled with placements on Today, ABC, Early Show, CNBC, Fox, WSJ, NYT, Forbes, Fortune and BusinessWeek, to name a few. Annie is a graduate of Smith College where she served as Editor-in-Chief of the weekly newspaper, The Sophian. She now serves on the Board of Directors for the New York Smith College Club and is an Executive Committee Member for the charity, the Catholic Big Sisters & Big Brothers..

ANDREW HOWARD
Andrew joined Pace Public Relations as an Account Executive in December, 2012. At PPR, his focus is on print and broadcast outreach, as well as content and pitch-development for his accounts. Andrew oversees the companys research department and also maintains all of the companys social media accounts. Prior to joining PPR, Andrew came from the Television industry; having worked at both ITV on shows such as Jeremy Kyle and Bill Cunningham, and more recently for Investigation Discovery, casting for Dirty Little Secrets and Dates From Hell. Andrew is a graduate of the University of Missouri where he received his BA in Communications with an emphasis in Mass Media.

CONTACT INFORMATION
Annie Scranton Owner/President Pace Public Relations, LLC Office: 646.599.9222 Mobile: 732.642.7192 Email: annie@pacepublicrelations.com Andrew Howard Account Executive Pace Public Relations, LLC Office: 646.599.9222 Mobile: 314.255.7640 Email: andrew@pacepublicrelations.com For additional information and a sampling of press clippings, please visit our website: www.pacepublicrelations.com