You are on page 1of 12


Presentation By

Surojit Mahato Shweta Santwani Subhrajit Bhattacharya

Dipanjan Barman Naveen Sharma Sharda Kumari


Nestle is a swiss multinational nutritional & health-related consumer goods company. Nestl was formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in 1866 by brothers George Page and Charles Page, and Farine Lacte Henri Nestl, founded in 1866 by Henri Nestl.

It's the largest food company in the world measured by revenue.


Baby food Bottled water Breakfast cereals Coffee Confectionery Dairy products Ice cream Pet foods and snacks.


The Nestl boycott is a boycott launched on July 7, 1977, in the United States . It spread in the United States, and expanded into Europe in the early 1980s. It was prompted by concern about Nestle's "aggressive marketing" of breast milk substitutes (infant formula), particularly in less economically developed countries (LEDCs), which campaigners claim contributes to the unnecessary suffering and deaths of babies, largely among the poor.


Groups such as the International Baby Food Action Network (IBFAN) and Save the Children claim that the promotion of infant formula over breastfeeding has led to health problems and deaths among infants in less economically developed countries


Formula must normally be mixed with water, which is often contaminated in poor countries, leading to disease in vulnerable infants. Although some mothers can understand the sanitation standards required, they often do not have the means to perform them: fuel to boil water, electric (or other reliable) light to enable sterilisation at night.


Many poor mothers use less formula powder than is necessary, in order to make a container of formula last longer. Breast milk has many natural benefits lacking in formula. Nutrients and antibodies are passed to the baby while hormones are released into the mother's body. Breastfed babies are protected, in varying degrees, from a number of illnesses.

Some 1.5 million children die every year because they are inappropiately fed - WHO (2001)


Nestl's marketing strategy was first written about in New Internationalist magazine in 1973 and in a booklet called The Baby Killer. The widespread publicity led to the launch of the boycott in Minneapolis, USA, by the Infant Formula Action Coalition (INFACT) and this boycott soon spread to Australia, Canada, New Zealand, and Europe


In 1981, the 34th World Health Assembly (WHA) adopted Resolution WHA34.22 which includes the International Code of Marketing of Breast-milk Substitutes. The Code covers infant formula and other milk products, foods and beverages, when marketed or otherwise represented to be suitable as a partial or total replacement of breast milk. It bans the promotion of breast milk substitutes and gives health workers the responsibility for advising parents. It limits manufacturing companies to the provision of scientific and factual information to health workers and sets forth labeling requirements In 1984, boycott coordinators met with Nestl, which agreed to implement the code, and the boycott was officially suspended. In 1988 IBFAN alleged that formula companies were flooding health facilities in the developing world with free and low-cost supplies, and the boycott was relaunched the following year


The Nestl boycott is coordinated by the International Nestl Boycott Committee. Company practices are monitored by the International Baby Food Action Network (IBFAN), which consists of more than 200 groups in over 100 countries.