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Food Industry

Presented By:
Udit Bhojani Dimple Damniwala Tanvi Dodiya

Roll No
9 18 20

Nikita Ghotgalkar
Priya Gindra Shweta Kotain

29 45

• The demand for various fast food items is rising in India. • The most popular of them all is Pizza. the exposure to various global cuisines has become easier. which is now one of the most favorite fast food items of the Indians. .• With increasing disposable income and changing attitude.

Major Pizza Companies .

. both the players redefined their recipes to suit the Indian taste. • Domino’s and Pizza hut. Domino’s USP was a 30 min. delivery frame. the two big USA fast food giants entered India in 1996. • While Pizza Hut relied on its USP of “dining experience”.Pizza Hut and Domino’s. • To penetrate the market. .

• Pizza hut is the world’s largest casual dining restaurant chain with over 13. • Domino’s India has grown into a countrywide network of more than 300 stores.000 restaurants across 97 countries and 143 stores across 34 cities in India. .

. • To find out the comparative analysis between Pizza Hut and Domino's Pizza.e. • To find out which brand i. • To check out the preferences of the people or the consumers.Objectives • To find out the market strategies of both the brands. Domino's Pizza or Pizza Hut is more preferred by people.

• Source of Data:  Primary Data: It includes questionnaires.  Secondary Data: The Secondary data used includes Company records. internet sources . • Data collection instrument: Questionnaire .Design of Study • Methodology used: Exploratory Research. • Sampling Plan: The Sample size used for this study is 50 respondents who have experienced the service of Pizza Hut and Domino's Pizza • Sampling Method: Convenient sampling. past data records. survey and word of mouth.

Age bifurcation 40 35 30 25 20 15 10 5 0 0 to 15 16 to 30 30 to 45 46 and above 2 9 35 4 .

How often do you visit pizza outlets? 4% 10% Weekly 24% Once in 2 weeks Once in a 1 month 62% Once in 3months .

Which Pizza Outlet you generally visit or order from? 16% 40% Pizza Hut Domino's 44% Others .

Which brand you prefer in terms of quality of food offered? 44% 56% Pizza Hut Domino's .

Which brand provides more variety/options in pizza? 50% 50% Pizza Hut Domino's .

e.Which brand provides more variety/option in menu other than pizza i. beverages. appetizers. etc. desserts.? 40% Pizza Hut 60% Domino's .

What do you prefer in terms of ambience/ a place for dining? 30% Pizza hut Domino's 70% .

What do you prefer in terms of customer service? 40% Pizza hut Domino's 60% .

Which brand is more pocket friendly? 32% Pizza hut 68% Domino's .

Which among the two brands has less waiting time in outlet? 48% 52% Pizza Hut Domino's .

What do you prefer for home delivery service? 20% Pizza Hut Domino's 80% .

• Vision- .Overall Cost leadership and Focus • Achieved effectively by Domino's Pizza • Brand relates to service and delivery • Do not promote dining experience nor spend revenue on it.Strategies Positioning: • Domino's Pizza .Fastest serving pizza outlet and quenching hunger • Pizza Hut-Unique dinning Experience. Strategic Formulation: Domino's Pizza.

• Stresses heavily on the dining experience and the ambience. friendly and personal.Premium Price • Committed for providing uncompromising product quality. offering customers the highest value for money and giving service that is warm. .Strategies Pizza Hut.

• Constantly strives to develop products that suit the tastes of its consumers.Strategies Creation. . • Precision Marketing • “Khushiyon ki Home Delivery” .providing value for money at affordable products . • “Think global and act local” • Motto. Communication and Capturing Value Domino's Pizza • Always maintained its position in market with its constant product innovation and maintenance of stringent service standards. • “Hungry Kya?”. Initiatives such as Fun Meal and Pizza Mania. • A reputation for being home delivery specialist .

. Communication and Capturing Value Pizza hut • Pizza Hut break into a Boogie at restaurants in Delhi and Mumbai and do the Bhangra in Chandigarh and Amritsar • Bell hangs at each Pizza Hut restaurant • Menu evolved and expanded to cater to the changing needs and specific preferences of customers in different parts of the world • Discount coupons on delivery • Organizes birthday bashes. kitty parties and corporate lunches.Strategies Creation.


Pizza Hut launched the “Good time starts with great pizzas” campaign. . dominos launched the “Hungry Kya?” campaign.Strategies Brand Building through Advertisements • August 2000. • Dominos and Pizza Hut also had advertisements with special offers like the weekday Rs 99 per person offer by pizza hut and new different pizzas like the 3 cheese pizza and the new Boloroni pizza by dominos. • In July 2001.

• Pizza Hut is preferred over Domino's Pizza in terms of • Varity of Pizza’s • Good ambience • Services offered • Quality of pizza’s • Waiting time in the outlet .Conclusion and Recommendations Conclusion: • Both the companies are good in achieving their goal and are equally good in achieving what they intend to.

According to our survey.Conclusion • Domino's Pizza is being preferred over pizza-hut in terms of: • Door step services • Low pricing • So. we can say that due to these qualities Pizza-hut dominates Domino's Pizza. .

.. Make Door step services better. • Increase the quality of Pizza’s. it is expensive for middle class Indian. • Make good ambiance.Recommendation For Domino's Pizza • Increase varieties in Pizza’s. For Pizza Hut Should focus on Low price customers: reduce the menu cats.

in/ • • http://www.pizzahut.References • • • http://www.scribd.scribd.