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One world, One Burger- McDonalds

WELCOME TO THE WORLD OF McDonalds

Hi, friends I am Ronalds


Guess !!!!!! Why I am here in ICMHRD

YES, I am here to tell you about my story. Story of McDonald's

But Friends,
These are my three friends who help me to tell you my story

Let me introduce them

Let me introduce to my friends, They are from Dual A

Hi, this Is Me

Hi!!!! I am Chirag

Hi, I am Chintan

And,I am Chandni

So, Lets go, Listen My story, Agenda of My story is

AGENDA
HISTORY SOME FACTS ABOUT McDONALDS VISION PAST AND PRESENT STRATEGY SWOT ANALYSIS 7 PS CRM ORGANISATIONAL STRUCTURE

McDonald's Mission Statement

"McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."

Ones upon a time


When I was Baby

Mcdonalds History
McDonald's was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California, US in the year 1937. The business, which was generating $200,000 per annum in the 1940s, got a further boost with the emergence of a revolutionary concept called 'self-service.' The brothers used assembly line procedures in their kitchen for mass production. Prices were kept low. Speed, service and cleanliness became the critical success factors of the business. By mid-1950s, the restaurant's revenues had . reached $350,000.
As word of their success spread, franchisees started showing interest. However, the franchising system failed because the

McDonalds History
At this point, Ray Kroc (Kroc), distributor for milkshake machines.Expressed interest in the business, and he finalized a deal with the McDonald brothers in 1954. He established a franchising company, the McDonald System Inc. and appointed franchisees. In 1961, he bought out the McDonald brothers' share for $2.7 million and changed the name of the company to McDonald's Corporation. In 1965, McDonald's went public... Currently McDonald's operates in 121 countries & having more than 30000 restarunt and serving 53 Mn customers everyday

McDonalds in India

McDonalds History INDIA


Entered in India 1996
McDonald's India is a 50 50 JV partnership between MCDONALDS CORPORATION (U.S.A) and two Indian businessman Amit Jatia and Vikram Bakshi Localisation:
DONT OFFER ANY BEEF OR PORK ITEM IN INDIA IN PRODUCT LIKE MCVEGGIE, PIZZA MCPUFF ETC.THEY USE SPICES FAVOURED BY INDIANS SOFT SERVES AND MCSHAKES ARE EGGLESS

Actively Involver in many social activities likegi CHILD EDUCATION, PULSE POLIOiesetc.

History in India
1996 the first McDonalds restaurant opened on Oct. 13, at Basant Lok, Vasant Vihar, New Delhi. It was also the first restaurant in the world not serving beef on its menu 1997the first Drive Thru restaurant at Noida 1999the first Mall location restaurant at Ansal Plaza New Delhi 2000the first highway restaurant at Mathura 2001the first thematic restaurant at Connaught Place 2002the first restaurant in a food court at 3Cs, Lajpat Nagar and the first restaurant at the Delhi Metro Station at Inter State Bus Terminus

McDonalds SWOT Analysis


Brand Equityworld-wide
42% of US fast-food hamburger business Consistency of food Successful items: Fries, Happy Meal, Aloo tikki, Egg McMuffin, Promotions Overseas market Balance sheet position Declining market share Weak product development Quality and taste of products International expansion Only serving 1% of the worlds population Growing dining-out market

Mature/overstored industry Strength of competition More health-conscious consumers Fluctuation of foreign exchange rates; Economies

Next

Income Trends
Returns
20.0% 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 1994 1995
Revenue Net Income

17.7% 14.7% 13.0% 12.3% 16.6% 14.6% 10.2% 9.1% 6.7% 4.5% 14.7%

14.4%

1996
Profit margin

1997

SWOT

Whose food do Americans really like best?

Best-tasting food? Wendys Burger King McDonalds


* Percent of respondents

Best-tasting burgers?

36%* 32% 21%


SWOT

Burger King Wendys McDonalds

42% 32% 17%

Mc -Strategies
International Growth
Forward Integration -Distribution through Franchisees Backward Integration -Local Sourcing, Cold Chain, Suppliers

Market penetration & Development


- McDelivery New Product Development - Aloo Tikki, Salad

Our Products

Veg- Menu

Beverages

Non- Veg Menu

Frozen Desserts

Add ons

Check our Meals

Next

Beverages
Cold Coffee
Ice Tea

Soft Drinks
Mc Shakes

Hot Serves

Menu

Cold-Coffee

Menu

Hot Serves
Cappucino, Caf Mocha, Plain Tea, Cardamom Tea, Hot Chocolate
Nutrition at glance

Type (Quantity)

Se rvi ng siz e in g ms

Pr ot ein in g ms / se rv e

Ca lori es in kC al / se rv e

Pr ot ein %

Ca rb. in g ms / se rv e

Fa t in g ms / se rv e

Ca rb %

Fa t %

Cappucino

15 0

50

Caf Mocha Plain Tea Cardamom Tea Hot Chocolate

15 0 15 0 15 0 15 0

4 2 2 4

4 8 8 17

2 1 1 1

47 46 47 90

3 1 1 3

3 5 5 11

1 0 0 0

Menu

Ice-Tea

Menu

McShakes
McShakes
Nutrition at glance

Type (Quantity)

Se rvi ng siz e in g ms 27 5 40 0 50 0

Pr ot ein in g ms / se rv e

Ca lori es in kC al / se rv e

Pr ot ein %

Ca rb. in g ms / se rv e 29 8 43 3 54 1

Fa t in g ms / se rv e

Ca rb %

Fa t %

Chocolate (S/M/L)

7 10 13

52 75 94

7 10 13

3 3 3

19 19 19

3 3 3

Strawberry (S/M/L)

27 5 40 0 50 0

7 10 12

46 67 84

7 10 12

27 0 39 3 49 1

2 2 2

17 17 17

2 2 2

Menu

Coca-Cola
Nutrition at glance Pr ot ei n in g m s/ se rv e C al ori es in kC al / se rv e C ar b. in g m s/ se rv e 12 6 12 8 21 0 15 6 20 8 26 0 14 4 19 2 24 0 Type (Quantity) Se rvi ng siz e in g m s Pr ot ei n % Fa t in g m s/ se rv e C ar b % Fa t %

Coca Cola (S/M/L)

30 0 40 0 50 0 30 0 40 0 50 0 30 0 40 0 50 0

0 0 0

32 42 53

0 0 0

0 0 0

11 11 11

0 0 0

Fanta (S/M/L)

0 0 0

39 52 65

0 0 0

0 0 0

13 13 13

0 0 0

Sprite (S/M/L)

0 0 0

36 48 60

0 0 0

0 0 0

12 12 12

0 0 0

Menu

Frozen Desserts

Soft Serve Cone


Mc Swirl

Soft Serve
Flavor Burst

Floats

Menu

Flavour Burst

Menu

Floats

Menu

McSwirl
Nutrition at glance Serving size in gms 81 Protein in gms / serve 3 Calories in kCal / serve 20 Protein% 7 Carb. in gms / serve 159 Fat in gms / serve 4 Carb% 24 Fat % 9

Menu

Soft Serves
Nutrition at glance Servin g size in gms 86 Protein in gms / serve 3 Calorie s in kCal / serve 25 Protein % 3 Carb. in gms / serve 140 Fat in gms / serve 4 Fat % 4 Type Carb%

Soft Serve with Hot Fudge (Small)

29

Soft Serve with Hot Fudge (Medium)


Soft Serve with Strawberry (Small) Soft Serve with Strawberry (Medium)

143
86 143

6
3 4

43
23 39

5
3 4

241
126 208

4
3 3

30
26 27

4
3 3

Menu

Soft Serve Cone


Nutrition at glance Protein in gms / serve 2 Calories in kCal / serve 16 Fat in gms / serve 3 Serving size in gms 71 Carb. in gms / serve 95

Protein% 2

Carb% 22

Fat % 4

Menu

Non- Veg Menu


Chicken Maharaja Mac

McChicken
Fiet-O-Fish

Chicken Mexican Wrap


Chicken McGrill Chicken McCurry
Menu

Filet-O-Fish
Filet-O-Fish

Fried, breaded fillet of fish, with a half slice of processed cheddar cheese, special tartar sauce served between steamed buns.

Nutrition at glance

Serving size in gms

Protein in gms / serve

Carb. in gms / serve

Fat in gms / serve

145

13

49

23

Calories in kCal / serve

Protein%

Carb%

Fat %

462

34

16

Menu

Chicken Maharaja Mac


Chicken Maharaja Mac 2 Grilled chicken patties with a smokeflavoured mayonnaise, fresh onions, tomatoes, processed cheddar cheese in a toasted sesame seeded bun.
Nutrition at glance

Serving size in gms 255 Calories in kCal / serve 573

Protein in gms / serve 32

Carb. in gms / serve 54

Fat in gms / serve 26

Protein%

Carb%

Fat %

12

21

10

Menu

Chicken McCurry Pan


Chicken McCurry Pan [Chicken n Tomato] A blend of Italian tomato curry sauce tempered with thyme, basil and oregano mixed with chicken and capsicum, freshly baked on a rectangular spiced bread and topped with cheese.
Nutrition at glance
Protein in gms / serve 18 Carb. in gms / serve 48 Fat in gms / serve 11

Serving size in gms 190 Calories in kCal / serve 365

Protein%

Carb%

Fat %

10

Menu

25

McChicken
McChicken Specially seasoned, breaded & fried chicken patty, with lettuce, veg. mayonnaise and toasted sesame seed bun.
Nutrition at glance

Serving size in gms

Protein in gms / serve

Carb. in gms / serve

Fat in gms / serve

172

17

48

23

Calories in kCal / serve

Protein%

Carb%

Fat %

470

10

28

14

Menu

Chicken McGrill
Chicken McGrill Grilled chicken patty flavoured with mint mayonnaise, and dressed with fresh onions and tomatoes in a toasted bun.

Nutrition at glance

Serving size in gms

Protein in gms / serve 16

Carb. in gms / serve 35

Fat in gms / serve 12

140

Calories in kCal / serve

Protein%

Carb%

Fat %

309

11

25

Menu

Chicken Mexican Wrap


Chicken Mexican Wrap A traditional Mexican soft flat bread that envelops crispy golden brown chicken encrusted with a Mexican Cajun coating, and a salad mix of iceberg lettuce, carrot, red cabbage and celery, served with eggless mayonnaise, tangy Mexican Salsa sauce and cheddar cheese
Nutrition at glance Protein in gms / serve 14 Protein% 7 Carb. in gms / serve 37 Carb% 19 Fat in gms / serve 21 Fat % 11 Serving size in gms 192 Calories in kCal / serve 392

Menu

Veg Menu
McVeggie McAloo Tikki Paneer Salsa Wrap Crispy Chinese

Veg McCurry Pan


Pizza McPuff

Menu

Crispy Chinese
Crispy Chinese A crispy patty that is seasoned with oriental flavours, topped with a creamy vegetarian Schezwan sauce and crunchy iceberg lettuce and served between two fresh buns.
Nutrition at glance

Serving size in gms 144

Protein in gms / serve 7

Carb. in gms / serve 50

Fat in gms / serve 19

Calories in kCal / serve

Protein%

Carb%

Fat %

400

34

13

Menu

McALOO Tikki
McAloo Tikki Fried breaded potato & peas patty that is flavoured with a special spice mix, fresh tomato slices, onion, and veg. tomato mayonnaise between toasted buns.
Nutrition at glance

Serving size in gms 150 Calories in kCal / serve

Protein in gms / serve 6

Carb. in gms / serve 53

Fat in gms / serve 15

Protein%

Carb%

Fat %

367

35

10

Menu

McCurry Pan
Paneer Salsa Wrap
A traditional Mexican soft flat bread that envelops crispy golden brown cottage cheese encrusted with a Mexican Cajun coating, and a salad mix of iceberg lettuce, carrot, red cabbage and celery, served with eggless mayonnaise, tangy Mexican Salsa sauce and cheddar cheese.
Nutrition at glance
Serving size in gms 194 Calories in kCal / serve 463 Protein in gms / serve 16 Carb. in gms / serve 39 Fat in gms / serve 27

Protein%

Carb%

Fat %

20

14

Menu

McVeggie
McVeggie Breaded fried vegetable patty consist of peas, carrots, green, beans, red capsicum, potatoes, onions, rice and seasoning. The burger also includes lettuce, eggless mayonnaise in a toasted sesame seed bun.

Nutrition at glance

Serving size in gms 172 Calories in kCal / serve 491

Protein in gms / serve 8 Protein% 4

Carb. in gms / serve 60 Carb% 35

Fat in gms / serve 25 Fat % 14

Menu

Pizza McPuff
Veg McCurry Pan [Brocolli n Mushroom] A rich Bchamel eggless sauce mixed with exotic vegetables like broccoli, baby corn, mushrooms, red capsicum and freshly baked on rectangular spiced bread with a cheese topping.
Nutrition at glance

Serving size in gms 190 Calories in kCal / serve 365

Protein in gms / serve 18

Carb. in gms / serve 48

Fat in gms / serve 11

Protein%

Carb%

Fat %

10

25

Menu

Paneer Salsa Wrap


Pizza McPuff Mixed vegetables (carrot, beans, capsicum, onion and green peas), mozzarella cheese mixed with tomato sauce and spice blend coated with a savoury dough.

Nutrition at glance

Serving size in gms 80 Calories in kCal / serve 245

Protein in gms / serve 4 Protein% 5

Carb. in gms / serve 26 Carb% 33

Fat in gms / serve 14 Fat % 17

Menu

Past Mc Product Strategies

Product Development
Successes: Fries, Happy Meal, Big Mac, Egg McMuffin, Promotions
Failures: McPizza, Fajita, Carrot Sticks, McLean, and the Arch Deluxe

I Love Children

I Have Gifts For them, They Can play Games also

I Love Children- Happy Meal

World Location Year wise

Place

McDonald's opened its doors in India in October 1996. Ever since then, our family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara, Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have proceeded to demonstrate.

McDonalds Outlets
The ambience and the environment is same at all the outlets of McDonald's.

Pepole
Each outlet is headed by a Restaurant Manager . He is responsible for the daily operation and customer interaction.
Delivery Crew Member carries basic operation of a restaurant. Ensures customer satisfaction at the restaurants. In order to motivate there employees they give them stars as per their performance.

Training At Hemburger
Hamburger University McDonalds Center of Training Excellence
Since its inception, training at Hamburger University has emphasized consistent restaurant operations procedures, service, quality and cleanliness. It has become the companys global centre of excellence for McDonalds operations training and leadership development
February 24, 1961, Hamburger Universities first class of 14 students graduated Today, more than 5,000 students attend HAMBURGER UNIVERSITY each year Since 1961, more than 80,000 restaurant managers, mid-managers and owner/operators have graduated from this facility

Organizational Chart

Physical Evidence
Cleanness, speed, Quality and transparency of process is biggest evidence

Social Events sponsored by McDonald's

Supply Chain
Our growth plan for the next three years is more a function of getting our logistics and cold chain right rather than going to far off places. - Amit Jetia, managing director, McDonald's India, Mumbai Joint Venture,

Supply Chain

Overview

Cold Chain

LocalSourcing

Suppliers

Supply Chain
Suppliers Mfg Dist. Retai Customer

Material Flow

Supply Chain
Trikaya Agriculture - Supplier of Iceberg Lettuce.
successfully grows speciality crops like iceberg lettuce, special herbs and many oriental vegetables. Farm infrastructure features: A specialized nursery with a team of agricultural experts. Drip and sprinkler irrigation in raised farm beds with fertilizer mixing plant. Pre-cooling room and a large cold room for post harvest handling.

A large cold room and a refrigerated van for transportation where the temperature and the relative humidity of this crop is maintained between 1 C and 4 C and 95% respectively

Vista Processed Foods Pvt. Ltd. - Supplier of Chicken and Vegetable range of products.
A joint venture with OSI Industries Inc., USA, and McDonald's India Pvt. Ltd. Vista Processed Foods Pvt. Ltd. produces a range of frozen chicken and vegetable foods. A world class infrastructure at its plant at Taloja, Maharashtra, has: Separate processing lines for chicken and vegetable foods. Capability to produce frozen foods at temperature as low as -35 Degree Celsius to retain total freshness. International standards, procedures and support services.

Supply Chain
Dynamix Diary - Supplier of Cheese.
Dynamix has brought immense benefits to farmers in Baramati, Maharashtra by setting up a network of milk collection centres equipped with bulk coolers. Easy accessibility has enabled farmers augment their income by finding a new market for surplus milk. The factory has: Fully automatic international standard processing facility. Capability to convert milk into cheese, butter/ghee, skimmed milk powder, lactose, casein & whey protein and humanised baby food. Stringent quality control measures and continuous Research & Development.

Radhakrishna Foodland Distribution Centre.


An integral part of the Radhakrishna Group, Foodland specialises in handling large volumes, providing the entire range of services including procurement, quality inspection, storage, inventory management, deliveries, data collection, recording and reporting. Salient strengths are: A one-stop shop for all distribution management services. Dry and cold storage facility to store and transport perishable products at temperatures up to - 22 Degrees Celsius. Effective process control for minimum distribution cost.

CRM
They have a feedback And suggestion form available at each outlet. For the techno savy Customers they have a online Feed back form. All the upcoming product and related info are posted on there website-

www.McDonald's.com

Jumbo King The branded vada pav chain


Introduced automation, packaging and Created a Brand

Jumbo King is a food chain that has branded Mumbais favorite snack, The Vada pav.
Vada pav is an INR 500 million market in Mumbai itself, out of which jumbo kings share is more than 100 million

Dheraj Gupta

Jumbo king has broken the stereotype method and introduce hygienic manhandled vadapv.
It has become Mumbai's most visited brand with over 40,000 customers per day

Jumbo king considers McDonald's its guru and aims to become Indias McDonalds.

Income Trends
Last 12 Months
Sales Income Dividend Rate Dividend Yield 5 Year Growth 22.8 Bil 1.7 Bil 1.00 2.03% 7.7% 11.9% 34.17% 1.90%

More financials
Fundamental Data Debt/Equity Ratio 0.54

Gross Margin
Net Profit Margin Total Shares Outstanding Market Capitalization Earnings/Share

32.78%
7.25% 1.2 Bil 59.30 Bil 1.67

Balance sheet of McDonalds


PERIOD ENDING 30-Jun-07 31-Mar-07 31-Dec-06 30-Sep-06 Assets

Current Assets
Cash And Cash Equivalents Short Term Investments Net Receivables Inventory Other Current Assets 2,142,100 784,600 1,055,500 379,200 2,438,400 848,000 143,700 449,300 2,136,400 904,200 149,000 435,700 4,282,700 812,500 144,500 596,000

Total Current Assets Long Term Investments Property Plant and Equipment Goodwill Intangible Assets Accumulated Amortization Other Assets Deferred Long Term Asset Charges

4,361,400 1,060,100 20,106,600 2,198,300 1,268,500 -

3,879,400 1,064,400 20,975,200 2,254,300 1,300,200 -

3,625,300 1,036,200 20,845,700 2,209,200 1,307,400 -

5,835,700 1,032,300 20,526,200 2,156,100 1,278,900 -

Total Assets

28,994,900

29,473,500

29,023,800

30,829,200

Liabilities Current Liabilities Accounts Payable Short/Current Long Term Debt Other Current Liabilities 2,120,900 288,200 1,020,500 2,451,000 613,500 2,739,000 17,700 251,400 4,122,100 454,200 -

Total Current Liabilities Long Term Debt Other Liabilities Deferred Long Term Liability Charges Minority Interest Negative Goodwill

3,429,600 7,885,500 1,652,500 941,600 -

3,064,500 8,199,900 1,471,000 971,100 -

3,008,100 8,416,500 1,074,900 1,066,000 -

4,576,300 8,569,400 1,154,300 1,002,900 -

Total Liabilities

13,909,200

13,706,500

13,565,500

15,302,900

Stockholders' Equity Misc Stocks Options Warrants Redeemable Preferred Stock Preferred Stock Common Stock Retained Earnings Treasury Stock Capital Surplus Other Stockholder Equity 16,600 25,881,200 (14,832,700) 3,957,000 63,600 16,600 26,592,500 (14,371,900) 3,731,300 (201,500) 16,600 25,845,600 (13,552,200) 3,445,000 (296,700) 16,600 24,585,700 (11,858,500) 3,228,200 (445,700)

Total Stockholder Equity

15,085,700

15,767,000

15,458,300

15,526,300

Net Tangible Assets

$12,887,400

$13,512,700

$13,249,100

$13,370,200

Contribution to Economic Growth


McDonald's India has already contributed directly & indirectly Rs. 95 crore (approx. 16 per cent of total turnover) as revenue to the Center and the State towards Sales Tax, House tax and Income Tax in the last seven years. By 2005 this amount shall see an increase of more than 30 per cent per annum.

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