What is social Media?


History of Social Media
 Social media sites have altered the face of

communication. Business communications in particular have become more personal and profitable due to the development of social media.  In the beginning, it was introduced in 2002, Friendster (www.friendster.com) was the first social site, followed by MySpace (www.myspace.com) a year later. Started by two friends, MySpace became extremely popular, and its parent company, Intermix, was acquired by News Corporation for $580 million two years after MySpace was launched.

History (Continued….  Social media is a way of communicating on a personal level rather than through advertisements.com). brochures and newsprint.tagged. you converse with others and they respond to you. but social media sites are getting the word out in a much more personal. and Tagged introduced the concept of building tag teams for teens with like interests.com) came out in 2004 initially targeting college students. . but later welcoming everyone. TagWorld introduced tools for creating more personalized Web pages.)  Facebook (www. Gone are the days of the big advertising blitz with million-dollar ads on television or in print. Some still use them. Variations are emerging all the time. effective and economical way.  Social networking sites compete for attention much like the first Web portals when the Internet exploded onto the scene in the mid-1990s.facebook.com) and Tagged (www.tagworld. Following Facebook were TagWorld (www. By using social media.


 MySpace with 50.529 unique visits.615.  LiveJournal with 3.178 unique visits.  Classmates with 14.623.978 unique visits.475.381 unique visits.  Tagged with 3.736.120.  Last.667 unique visits. .  LinkedIn with 15.fm with 3.  Ning with 6.890 unique visits.444 unique visits.352 unique visits.573.  Twitter with 23.325 unique visits.Current Figures  Facebook with 133.473.613.800.  MyLife with 8.155 unique visits.834.

Some Social Medias  Facebook  My Space  Twitter  Youtube  Sms  Blogs .

Chris Hughes and Eduardo Saverin.Facebook  It was launched in 2004 by Mark Zuckerberg and co- founders Dustin Moskovitz. . Facebook is a general purpose social networking site and is open to anybody aged 13 or over. is Facebook with an astonishing 300 million registered users. Those friends launched Facebook from their Harvard dorm room.  Facebook is the world's largest social networking. unsurprisingly.

poverty.” (NY Times. the government attempted to squelch new organizing technologies by largely shutting down the Internet and cellphones. Egypt. “Broad Protests across Egypt Focus Fury on Mubarak”). But the outlawed Muslim Brotherhood. and elsewhere in the Mid-East heavily relied on the Internet and social technologies like Facebook in the early stages to accelerate the social protest. framed by the organizers as a stand against torture. . Egypt’s most powerful opposition movement. said it would not officially participate. though some of its members joined the protesters in Cairo. More than 90.  "Social media is primed to play a role in Egypt as well. in Tunisia.Role of Facebook in Social Change  Facebook played an important role in the PROCESS OF SOCIAL CHANGE. corruption and unemployment.  Although in Egypt. but it was merely the role of facebook through which people came on to the roads for protest and the movement became successful for revolution. As an example we can see recent national protests.000 people signed up on a Facebook page for the Tuesday protests.

Its headquarters are in Beverly Hills. It was launched in August 2003. Myspace. is a general purpose social networking site and is open to anybody aged 13 or over.com with 264 million registered members.  Myspace. . owned by News Corporation. Within 10 days. News Corp. Digital Media. the first version of Myspace was ready for launch.My Space  Myspace is a social networking website. like Facebook. California where it shares an office building with its immediate owner.

They brilliantly merge online content with offline activities. They provide materials to allow people to host their own house parties .  Three 20-something kids with a video camera wind up in northern Uganda. such as house parties and private screenings.one to share with someone. Buy a DVD of their documentary and they send you two . They see incredible horror and encounter heartbreaking suffering. . most especially among children.Role of My Space in Social Change  They make their message viral and easy to share.People who sign up online get regular updates on their IPods to motivate and give them insider information.

YouTube became the 4th most visited site on the web after it beat out Microsoft’s Live. primarily from a US$11.It was founded by Chad Hurley. and the website was developed over the subsequent months. and Jawed Karim. .youtube.S.Youtube  Another very major part of social media is Youtube. The domain name www. who were all early employees of PayPal.5 million investment by Sequoia Capital between November 2005 and April 2006.com and MSN.1 million U. 2005.  YouTube began as a venture-funded technology startup. Steve Chen.  YouTube's early headquarters were situated above a pizzeria and Japanese restaurant in San Mateo.com was activated on February 14. Last month. visitors. California. with 85.

YouTube made it possible for anyone with an Internet connection to post a video that a worldwide audience could watch within a few minutes. . there were few easy methods available for ordinary computer users who wanted to post videos online.Youtube and Social Change  Before the launch of YouTube in 2005. The wide range of topics covered by YouTube has turned video sharing into one of the most important parts of Internet culture. It shows a heated conversation between a youth and an older man on a bus in Hong Kong.  An early example of the social impact of YouTube was the success of “The Bus Uncle” video in 2006. and was discussed widely in the mainstream media. With its simple interface.

. A short message service (SMS) comprises of Words. Alphanumeric Combinations.Sms (Short Message Service)  The short message service (SMS) is the ability to send and receive text messages to and from mobile phones. Binary formats and Graphical and Audio / Video Information. Numbers.  According to the International Telecommunications Union. 90% of the world's population is covered by mobile networks and it estimates that 6.  SMS was commercially introduced in 1992 and was developed as a part of GSM.1 trillion messages will be sent in 2010.

India and the Philippines) in which text messaging has brought about political change. "This election. If more than 33 per cent choose this option. forward the message otherwise delete it”.  From Pakistan we have a recent example of assassination of Salman Taseer. According to a report 70% people are forwarding this message which shows that 70% people of the whole nation are in the favor of Qadri and they want him to be released because they think that he did right in the name of ISLAM therefore he is innocent."  Time Asia's article "U say U want a revolution" lists countries (Spain. Hong Kong. . if you think that none of the candidates deserves your vote.Role of SMS in Social Change  The text message on the mobile read. China. choose 49(O). It is like saying `none of the above'. we will have a re-election. A campaign has been running by SMS which says “If u think Qadri is innocent. Governor Punjab by his own security guard Mumtaz Qadri.

Twitter also has servers and offices in San Antonio. It is a way to keep family. as well as with mobile texting. Texas.  The website is based in San Francisco. .  Twitter is a free social networking and micro-blogging service. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers”. and Boston. plus other venues. Twitter. the web. Massachusetts.Twitter  “Twitter is a social networking and micro blogging service that enables its users to send and read messages known as tweets. friends. Messages sent out by Twitter users are limited to 140 characters. Inc. California. and co-workers up-to-date with what an individual is doing by using an instant messenger service.

but it was blocked later in the day. 2010–2011 Tunisian protests. vowing to stay on the streets until the government falls. and 2009 Moldova civil unrest. The service has also been used in emergencies and political campaigning. It played a key part. or cell phone.  Protesters have been inspired by the recent uprising in Tunisia. sometimes referred to as "Twitter Revolutions" and which include the 2011 Egyptian protests. .Twitter and Social Change  Twitter has been used for a variety of purposes in many different scenarios. allowing members to connect with one another in real time via short text messages–called "tweets"–that can be received either via the Twitter site or by email. It has been used to organize protests.  Twitter appears to have been periodically blocked inside Egypt. Hence it can easily be said now that Twitter is at the leading edge of the social media movement. 2009–2010 Iranian election protests. with supporters inside and outside Egypt using the search term #jan25 to post news on Tuesday. instant messenger.

usually maintained by an individual with regular entries of commentary. Entries are commonly displayed in re  The first blog is said also to have been the first website in 1992. verse-chronological order”. however. or other material such as graphics or video. Blogs didn't really start to take off until the late nineties. . Early blogs were mostly lists of recommended links with some commentary. descriptions of events. and they gained in popularity after 2000.Blog  “A blog (a contraction of the term "web log") is a type of website.

And it doesn’t matter how big your audience is. And bloggers are in a fantastic place to provide that. you can use your blog to create social change just by spreading the word and doing something. . if you have an audience.Blog and Social Change  But no matter what the topic or nature of your blog. Change has to start with education and information. Even if you have one reader that will be one more person who is more educated about an issue and who may take action.  The simple act of informing people about problems in society can go a long way towards creating action.

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