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SAMSUNG VS NOKIA

English a.a. 2005-2006

Laura Moscatelli Alberto Olori

Laura Moscatelli & Alberto Olori with Samsung it’s not that hard to imagine .

Laura Moscatelli & Alberto Olori .

SAMSUNG vs NOKIA • Samsung has market leadership through its innovative and hot mobile phones and it has young consumers • Nokia has concentrated its efforts on design and it has consumers among businessmen .

• Its new logo is “with Samsung it’s not that hard to imagine” . • Its logo is “connecting people” • Samsung is a young brand.BRAND • Nokia is a traditional brand.

QUALITY Samsung is considered a medium/high quality brand by a segment of consumers between 15 to 35 years of age Nokia is considered of a very high quality by a segment of consumers between 35 to 50 years of age .

It has exploited technology and produced increasingly small handsets .QUALITY Nokia has concentrated its efforts on design forgetting that function is more important Samsung has spent money on the latest high-tech device.

ORGANIZATION NOKIA Developer of business and the father of Nokia’s new corporate: Pekka Ala-Pietilä President of nokia mobile phones: Matti Alahuhta Chief Financial officer at nokia:Olli-Pekka Presence: All over the world SAMSUNG Chairman and chief executive: Kun-Hee Lee Chief executive officer: Chong-Yeul Pae Presence: Europe and Japan .

WHO IS THE LEADER?!? …the struggle will probably never end… .