121 PTV HDTV English | Digital Television | Multicast

Introduction to Datacasting Over Digital Television

Streaming Media West June 20, 2001

What is Digital Television?

Revolutionary Change
 Existing TV sets will not receive it  Totally separate physical plant

4:3 Aspect Ratio

16:9 Aspect Ratio

Digital carrier can transmit any digital content
 The television content is sent as data

What is Digital Television?

Digital Television uses the same RF propagation as analog TV
 Same Radio Shack antenna will work

Analog Station

Digital Station

Ch. 6 6 Mhz

Ch. 7 6 Mhz

Ch. 8 6 Mhz

Ch. 9 6 Mhz

Ch. 10 6 Mhz

Ch. 11 6 Mhz

Ch. 12 6 Mhz

What is Digital Television?

DTV sends a stream of digital packets
HDTV SDTV Data Null

>103,000 packets per second (188 bits/packet)
 The packet header identifies the packet as High Definition TV,

SDTV, MP3 files, Web pages, Databases or other content

When will it happen?
195 stations digital now
 ~ 10% of total

 

Timelines
 All commercial stations must be digital by May 1, 2002  All non-commercial one year later (May 1, 2003)  All analog TV goes away in May 2006  Assuming 85% of the population can receive a digital signal

Although above timelines are the current law, they will almost certainly be extended

What is Datacasting over DTV?

Data Broadcasting
 Just like existing television  Multicast one-to-many

Uses a portion of the existing digital television signal to broadcast nontelevision content Nichecasting
 Targeted / Proprietary data distribution  Content can be aimed at audiences too small to

0110010111011011 1101110011010100 1110101000111001 0110100110100101

justify using mainstream television

How Does it Compare?

Advantages
 Cost  Inexpensive receive equipment

 One-to-Many economies  Infrastructure built out
 Wireless  Provisioned very quickly

 Ubiquitous coverage

Disadvantages
 One way  Portable – Not mobile  Nationwide coverage several years away

How Does it Work?

Digital Television is a 19.39 Mbps “pipe” MPEG-2 native transport, but IP can be encapsulated Bandwidth required for DTV varies from 3.5 Mbps to 19.39 Mbps Data can use opportunistic to 15.9 Mbps Rates will improve over time

How Does it Work?

19.4 Mbps

High Definition

How Does it Work?

Standard Definition

19.4 Mbps

High Definition

How Does it Work?
Multicast
Program 5 Program 4 Program 3
19.4 Mbps

Program 2

Program 1

How Does it Work?
Data Standard Definition

19.4 Mbps

High Definition

Why Bother?

Internet never meant to be One-to-Many
Computer

Computer

Unicast
Computer

Computer

Server

Computer

 Success = Failure for large webcasts  3-5 users watching the same high quality stream consume all

of a T-1’s bandwith  Packet loss in the Internet cloud

Why Bother?

Television is a Multicast Medium
Computer

Computer

Multicast
Computer

Computer

Server

Computer

Multicasting is much more efficient when the same content is going to multiple locations
 20 Million people typically watch one network TV program

Why Bother?

Users want television quality, not small windows at low data rates Bring all of the benefits of television to proprietary video distribution by using …

Television!
Average television viewer watches 50 hours/week

Consumers

Television Reaches 99% of the US Population Consumers will be switching to DTV receivers over time
 Many will be datacast enabled  Interactive television will also be possible

Computers can be used to receive DTV now
 $100 - $400 plug in card or USB device  Computers will eventually ship with DTV tuners

Business Customers

Most businesses have a thin connection to the outside world

Internet
External 1.5 Mbps

Business Customers

Choke point is connection to the outside world Much more bandwidth available internally
Internal bandwidth 100 Mbps 1 Gbps 10 Gbps

Internet
External 1.5 Mbps

Business Customers

Digital Television Provides an Alternative Path

Internet
External 1.5 Mbps

Internal bandwidth 100 Mbps 1 Gbps 10 Gbps

Business Customers

Or bypass the internal backbone completely!

Who is Doing it?
   

SpectraRep iBlast Wavexpress Dotcast

  

SpectraRep is an Integrator
 We handle everything from distribution to antenna installation

Business Customer Focus Partner with Technology Companies
 Open systems  Buy what you need

 

Satellite Distribution / Backbone Successfully Deployed
 Local markets now (145 stations)  Regional / National / Consumer in the future

 

Flexible Digital Rights Management
 Smartcards, dongle, software or none

Consulting Offer

Customer Examples

Business to Employee
 Training  Communication

 

Distance Learning Retail
 Kiosks  Point of Sale displays  Database updates

Market Specific
 DC – Government  Las Vegas – Conventions, Gaming, Hospitality  San Francisco – Technology  Los Angeles – Entertainment

DTV to Customer

SpectraRep Network Diagram
DTV Tower

Satellite Direct to Customer
Satellite

Acquisition

Preparation
Satellite dish Satellite dish

Content

Satellite Backbone to DTV
Satellite

Satellite dish

Satellite dish DTV Tower

Consumer Oriented
 Movies, music, games, software updates  Free to end user  Content providers pay based on content delivered

     

Centralized NOC (Content Ingestion Center) Regional / National Distribution 243 Stations (not all digital yet) Internet Connection Required for E-Commerce Popular Content Broadcast on a Rotating Basis Content Providers will Underwrite Hardware Costs

Consumer Oriented
 Movies, music, games, software updates  Free to end user

Revenue Models
 Subscription, Purchase, Pay-Per-Use, Rent-to-Own  Prepaid model, supports micro transactions  Users must register a credit card

Uses Proprietary Hardware Dongle for Security
 Software allows customization so just the content the user is

interested in is saved to the hard drive 

Interactive TV

   

 

Consumer Oriented Customizable Software Interface Works with Analog TV now, Transition to Higher Data Rates over DTV in the Future Uses a proprietary “Dot Box” Receiver
 Outboard device with its own storage

Distribution Through Some PBS Stations

Summary

 

Digital Television offers a 19.39 Mbps digital pipe reaching 99% of the US Population DTV Datacasting is available today in the largest markets, all markets in 1-2 years Very economical for multicast content Viable for Enterprise customers today, consumers in 2-4 years. Complex process, but big payoff

Mark O’Brien Executive VP SpectraRep, Inc. 703-227-9690 mobrien@spectrarep.com

Sign up to vote on this title
UsefulNot useful