Entrepreneur Development for The Creative Industry

This paper is presented in conjunction with the 1st MSC Malaysia Creative Industry Dialogue Session 2009 Enterprise 4, Technology Park Malaysia 24 February 2009

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Why Entrepreneurs in the Creative Industry?

World Market USD 640 bil
Malaysian Market RM 4 bil

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Creative companies to be developed

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TED Mission Statement To facilitate the creation and development of technopreneurs and enterprises that contribute to the growth of MSC Malaysia through the establishment of a world class ecosystem.

Definitions
• Technopreneur
– Innovative, competitive and resilient individual who owns and manages enterprise as defined below.

• Enterprise
– Sustainable, competitive and innovative business in ICT, Multimedia and IT-enabled services.

• World class ecosystem
– An ideal environment that encourages the creation and development of technopreneurs and enterprises with global best practices in creativity, innovation, technology, talent, policies, funding, infrastructure, market access, synergies, expertise and knowledge.

Strategies
• Strategy 1: To have comprehensive development initiatives covering the TED life cycle • Strategy 2: To benchmark technopreneurs, enterprises & development initiatives against global best practices • Strategy 3: To identify relevant enculturation areas (*externally & internally) • Strategy 4: To engage proven partners & establish best practices in partner management • Strategy 5: To benchmark and implement best practices to enhance ecosystem • Strategy 6: To identify strategic growth areas

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Creative Content Cluster

     

Film dan Television Animation and modelling Interactive games Mobile content Interactive content Audio

The list is non-exhaustive

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Skill-sets required for Content Industry
                 Story Tellers/Writers Script writers Artist – Character, Background, story-boardist Modeller Animators – 2D, 3D Directors – Creative, Film, sound, photography Colorist/texturerist Editors Musicians Lyricist Composers Singers/Voice Talents Programmers Graphic Designers System engineers, Audio engineers Researcher …and more

MSC Malaysia Creative Multimedia Content Initiative (M-CMCI)
5 Key Areas
1. 2. 3.
Funding for I.P Market Access Strategic Alliances

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Key Features
Skills Developme nt Digital Media Zones

4. 5.

• Focusing on synergizing industry building blocks. • Creative Multimedia Content as a key economic driver under 9th Malaysia Plan • Addressing the demands of the local and global content market in the areas of animation, games and visual effects. • Developing I.P, Talent and Companies of global standards

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Initiatives • • • • IPCC DST – Digital Story Telling CERAMY – Cerita Rakyat Malaysia MAC3 – MSC Malaysia animation and creative content centre • IP Diversification

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C-TAP 2.0 Model
Creative TAP Program Framework
Awareness Seminar
• 1 Day business awareness Seminar • 100 -200 pax • Prospect Identification • Jointly organized by State SEDC & MDeC • Profiling & Inter view

Streaming & Idea Generation

Preliminary Production

Funding Submission

• 5 Days Residential •Cluster/Business Identification •Preliminary Idea generation • Organized by MDeC

• 3 mths Mentoring • Asset development for purpose of funding • Organized by MDeC with BAIC

• Completion of Funding forms • Presentation/Pitch program • Funding Submission • Becomes client to MDeC

• 3 wks selection Process • 15 – 20 candidates identified

• 2 wks selection Process • 10 – 15 candidates identified

Final participants will be matched and encourage to pool resources & form company

4 months
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TED Lifecycle
Promotion of technopreneu rship Idea to Venture Plan Business Plan to Commercializ ation Seeding & Business Formation Product Roll Out and Sales • Product roll-out • Expand team • Customer’s requiremen t • New customer(s ) • Funding • Entreprene urial Skill Set • Business Plan Dev./Enrich Acceleration • Strategic partnershi ps • Product portfolio • Skill developme nt • Funding/IP O opportuniti es • Business Plan Enrich. • Sales strategy Reaching Out •New (Global) markets •New products •New services • Go-ToMarket Strategy •Funding/IP O opportunitie s •Strategic Managemen t •Skill developmen t

Technopreneur Development

• Venture road map • Business Promotion concept/mod el • Initial team • Market feasibility • SWOT analysis

•Prototype • Business Plan • Market Feasibility Test • Funding • Go-ToMarket Plan

•Prototype •Detailed Business Plan •Venture Strategy Plan •Strategic client(s) •Entreprene urial Skill Set •Funding

Enterprise Development

Business Plan to Commercializ ation

Seeding & Business Formation

Product Roll Out and Sales

Acceleration

Reaching Out (Global)

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Thank you

Presented by Mohd Shahidan Shaari shahidan@mdec.com.my Manager Technopreneur and Enterprise Development Multimedia Development Corporation
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