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Vision

Industry Analysis Group No 08

To achieve 100% excellence in work Name Roll No 09 13 32 52 53 55

Mission
Putting 600% effort in our work as team and will try to be innovative in our ideas to achieve our vision

Kalpita Dilip Choudhary Aarti Deopure Deepika N. Mahalley Pratibha Shetty Ruchi Singh Sweta srivastava

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Telecommunication

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INTRODUCTION

The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010. India added 113.26 million new customers in 2008, the largest globally. The countrys cellular base witnessed close to 50 per cent growth in 2008, with an average 9.5 million customers added every month. According to the Telecom Regulatory Authority of India (TRAI), at the end of April 2009, the total number of telephone connections reached 441.47 million. With this growth, the overall tele-density reached 37.94 at the end of April 2009. According to Business Monitor International, India is currently adding 8-10 million mobile subscribers every month. It is estimated that by mid 2012, around half the country's population will own a mobile phone. This would translate into 612 million mobile subscribers, accounting for a tele-density of around 51 per cent by 2012. It is projected that the industry will generate revenues worth US$ 43 billion in 2009-10.

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Total sales and projected growth


The amount spent on the marketing
expenses in proportion to the sales has undergone a substantial decline in 2008-09. As the advertising outlays of the sectors like auto and telecom swell down due to the low pace in the economic conditions to overcome the manufacturing cost of the products and services. According to a Frost & Sullivan industry analyst, by 2012, fixed line revenues are expected to touch US$ 12.2 billion while mobile revenues will reach US$ 39.8 billion in India. India has become the second country in the world to have more than 100 million CDMA-based (code division multiple access) mobile phone subscribers after the US, which has 157 million CDMA users. .

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Companies under telecom industry


Mahanagar Telephone Nigam Limited (MTNL) Aircel 3. Tata Teleservices (Maharashta)LTD 4. Motorola 5. Ericsson
1. 2.
Tata teleservic es (Maharas htra) Ltd 1.9%

Market Share
Aircel 1.4%
MTNL 7.2% Motorola Ericsson 9% 27% 64% others

Others 89.50 8/19/2013 %

Sales
Sales (in crores)
Ericsson Motorola MTNL Aircel cellular limited Tata Teleservice

0.00

5000.0010000.00 15000.00 20000.00 25000.00 30000.00


MTNL 4456.00 Motorola 24511.12 Ericsson 20890.00
6

Tata Teleservice Aircel cellular (maharashtra limited )LTD sales 1941.68 3425.00
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Profit after tax


Profit (After Tax in crores)
Ericsson Motorola MTNL Aircel Tata Teleservice 0 100 200 300 400 500 600 700

Tata Teleservi ce (maharas htra)LTD Profit (After Tax) 593.18

Aircel

MTNL

Motorola Ericsson

4.91

91.86

54.84

380

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Total no of employees
No Of Employees
Ericsson Motorola MTNL

Aircel
Tata

20000

40000

60000

80000

Tata Teleservic e(Mahara shtra)llimit ed No Of Employee 4754

Aircel

MTNL

Motorola Ericsson

5000

10001

66000

75800

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BCG matrix
Star
Aircel: Prepaid service MTNL: Telephone` service Tata :prepaid Motorola: mobiles Ericsson: mobiles

Question mark
Aircel: Pocket internet service MTNL: Mobile service Tata :Dialup internet Motorola: Ericsson: Cables & interconnection

Cash cow
Aircel:Blackberry with aircel connection MTNL: 3g jaadu Tata :Wireless internet Motorola: Cellular networks Ericsson:

Dog
Aircel:Doctor on call MTNL:MTNL Garuda: Tata :Friends card Motorola: Ericsson:

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Ansoff matrix
Market penetration
Aircel: Low cost services MTNL: Tata : Motorola: Ericsson:

Product development
Aircel: Shopping through mobile MTNL: Tata : Motorola: Ericsson:

Market development
Aircel:Extend network to uncovered circle MTNL: Tata : Motorola:Start Telecom Services in India Ericsson :

Diversification
Aircel: MTNL:BPO Tata : Motorola: Ericsson:

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10

Why i should work in this industry?


Why i should not work in this industry?


Rewards and Recognition Telecom and Technology Lifestyle and Leisure Future and Finances Discounts and Deals

Working hours during emergencies. Jobs are mainly for engineers and computers specialist

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Auto Four
Wheeler

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INTRODUCTION
India

is one of the fastest growing automobiles market in India. The automotive industry is one of the highest revenue-earning industries in India and contributes 4.4% to Indias GDP and 17.0% to the indirect tax collection. It is one of the largest sources of employment due to its deep backward linkages (in metals such as steel, aluminum, copper plastics, paint, glass, electronics, capital equipment, warehousing and logistics) and forward linkages (including dealership retails, credit and financing, logistics, advertising, repair and maintenance, petroleum products, gas stations, insurance, service parts, etc). It provides direct and indirect employment to more than 13 million people. In recent years, the automobile industry has seen an upsurge in its exports to other countries.

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Total sales and growth

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Companies name
Escort LTD Hindustan Motor LTD Mahindra & Mahindra Ltd Tata Motors Maruti Suzuki India

Maruti Suzuki India, 9% Hindust Escort an LTD Motor LTD , 2% , 10%

others , 29%

Tata Motor s , 30%

Mahind ra & Mahind ra Ltd

, 20%

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Sales
Sales (in crores)
Maruti Suzuki India

Tata Motors
Mahindra and Mahindra Hindustan Motors Escorts Ltd 0 Hindustan Escorts Ltd Motors sales 2102.15 764.123 10000 20000 30000

Mahindra Maruti Tata Motors and Suzuki India Mahindra 13238 33093.93 21912.8

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Profit after tax


profit after tax(in crores)
Maruti Suzuki India Tata Motors Mahindra & Mahindra Ltd

Hindustan Motor LTD


Escort LTD 0 Escort LTD profit after tax 6.44 500 1000 1500 2000 2500 3000 3500 Tata Motors 2028.92 Maruti Suzuki India 1730.8

Mahindra Hindustan & Motor Mahindra LTD Ltd 38.8566 3211

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No of employees
No of Employees
Maruti Suzuki India
Tata Motors
Mahindra & Mahindra

Hindustan Motor LTD Escort LTD 0 Escort LTD 5000 10000 15000 20000 25000 Maruti Suzuki India

No of Employees
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5000

Mahindra Hindusta Tata & n Motor Mahindra Motors LTD Ltd 10000 10001 20000

7000
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BCG matrix
Star
Escorts ltd: tractor Hindustan motor: lancer Tata motor :tata indica v2 M&M: tractors Maruti suzuki: maruti wagon-r

Question mark
Escorts ltd: engines Hindustan motor: peiero Tata motor :Fiat M&M: bolero Maruti suzuki: maruti alto

Cash cow
Escorts ltd: railway equipments Hindustan motor: Tata motor :Nano M&M: tractors: Maruti suzuki: maruti esteem

Dog
Escorts ltd: Hindustan motor: ambassador Tata motor : tata sumo M&M: logan Maruti suzuki: maruti 800

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Ansoff Matrix
Market penetration
Escorts ltd: Hindustan motor: Use advanced technology Tata motor : M&M: Maruti suzuki: Use advance technology Advanced security features

Product development
Escorts ltd: Hindustan motor: Tata motor : M&M: Maruti suzuki:

Market development
Escorts ltd: Hindustan motor: Tata motor :Should Create foothold in international market M&M: Maruti suzuki:
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Diversification
Escorts ltd: Hindustan motor: Banking & financial services Tata motor : Travels and Tourism M&M: Power Industry Maruti suzuki: Health Care sector: :

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Why i should work in this industry?

Why i should not work in this industry?


If a specific automobile company opened a new headquarters in a city, the headquarters may bring in business people, tourists, and other people. This would be a positive externality for the city, which benefits from the company's presence.

Local Air Pollution Global Air Pollution Oil Dependency

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Pharma & Healthcare

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INTRODUCTION
The Indian pharmaceutical industry is driving product development and breaking new grounds in medicine research worldwide. The Indian domestic pharmaceutical market was estimated to be US$ 10.76 billion in 2008 and is expected to grow at a high compound annual growth rate (CAGR) of 9.9 per cent till 2010 and thereafter at a CAGR of 9.5 per cent till 2015. Currently, the Indian pharmaceutical industry is one of the world's largest and most developed, ranking 4th in volume terms and 13th in value terms. The country accounted for 8 per cent of global production and 2 per cent of world markets in pharmaceuticals in 2008. The Indian pharmaceutical offshoring industry is slated to become a US$ 2.5 billion opportunity by 2012, thanks to lower R&D costs and a high-talent pool in India.

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Total Sales and Projected Growth

Drug sales to retail consumers in India grew by 9.8% to $6.98 billion (Rs.34,000 crore) in the calendar year 2008 The growth rate in 2008 was lower than 13.4% registered in 2007, due to a dip in the second half of 2008. After a decline of 1.2% in October 2008, the monthly retail drug sales has improved significantly in the following months with the growth rate of 6.8% in November 2008, 13.3% in December 2008, 14.4% in January 2009 and 13.3% in February 2009, respectively. In the next 4-5 years, this industry is expected to continue to grow at more than 10% to touch the $30 billion mark by 2020. In the long term, the domestic consumption is expected to keep growing at a healthy pace, because currently Indias healthcare spending is only 5.6% of the countrys gross domestic product (GDP), which is among the lowest globally.
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Companies name
Market Share

Lupin Lab Cadila Healthcare Ranbaxy Labs Dr Reddys Lab Ltd Cipla

Lupin Lab

Cadila Healthcare Dr Reddys Lab Ltd others 2.68% 2.32% 5.09%

Ranbaxy Lab
Cipla

2.33% 5.24%

82.34%

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Sales
Sales (in crores)
Cipla
Dr Reddys Lab Ltd

Ranbaxy Labs
Cadila Healthcare

Lupin Lab
0 Lupin Lab sales 2609.86 1000 2000 3000 4000 5000 Cipla 4429

Cadila Healthcare 1781.5

Ranbaxy Dr Reddys Labs Lab Ltd 4071.287 419.753

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Profit after tax


profit after tax (in crores)
Cipla Dr Reddys Lab Ltd Ranbaxy Labs Cadila Healthcare Lupin Lab 0 200 400 600 Dr Reddys Lab Ltd 560.89 800 Cipla 702

Cadila Ranbaxy Lupin Lab Healthcar Labs e profit after tax 443.38 236.2 617.72

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No of employees
No of Employees
Cipla Dr Reddys Lab Ltd Ranbaxy Labs Cadila Healthcare Lupin Lab 0 5000 10000 15000 20000 25000 Cipla 20000

Cadila Dr Ranbaxy Lupin Lab Healthcar Reddys Labs e Lab Ltd No of Employees 8000 10000 12000 12000

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BCG matrix
Star
Lupin lab: Tablets Cadila Healthcare: Bulk drugs Ranbaxy lab :Tablets Dr Reddys lab: Active Pharma ingredients cipla: Capsules

Question mark
Lupin lab: Injectible vials Cadila healthcare: Dry powder injectibles Ranbaxy lab :syrups & powder dry Dr Reddys lab: Biotech Products cipla: capsules

Cash cow
Lupin lab: capsules Cadila healthcare: Injections Ranbaxy lab :Injectible vials Dr Reddys lab: Generic products cipla: Bulk Drugs
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Dog
Lupin lab:Inhalers Cadila healthcare:Cosmetics Ranbaxy lab :Ranbaxy Drops Dr Reddys lab:Diagnostic Reagents & Kits cipla:Creams
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Ansoff Matrix
Product development Market penetration
Lupin lab:Contract Research Cadila healthcare: Investment in R&D Ranbaxy lab :Contract Research Dr Reddys lab: Investment in R&D cipla: Consolidation of business functions

Lupin lab: Development of bio-tech drugs Cadila healthcare: contract manufacturing for their survival in post TRIPS era Ranbaxy lab :Cosmetic Products Dr Reddys lab:Ayurvedic Products cipla: Alternative medicine and Herbal Products

Market development
Lupin lab: Cadila healthcare: Ranbaxy lab : merge with overseas companies Dr Reddys lab: cipla: export generic drugs in US market

Diversification
Lupin lab: Cadila healthcare: Ranbaxy lab : Skin Clinic Dr Reddys lab: FMCG Industry cipla: Hospitals

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30

Why i should work in this industry?

Why i should not work in this industry?

The industry is experiencing dramatic global growth that is creating opportunities to save and improve people's lives around the world. Professional opportunities in pharma industry are equally diversified and challenging Compulsory License Bolar Provision Parallel importation

The environment in which the industry operates is becoming more competitive and the research and development [R&D] process to bring a drug successfully to market remains challenging. Drug development is a risky and expensive process and involves combining scientific excellence with a through understanding of the business environment. Tough competition form Multinational Corporations who were waiting for implementation of Product Patents in India. Indian companies are facing Generic competition from Authorized Generics in the developed markets

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Information Technology

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Total sales and projected growth According to a newly revised forecast


from IDC, worldwide IT spending will grow 2.6% year over year in 2009, down from IDC's pre-crisis forecast of 5.9% growth. In the United States, IT spending growth is expected to be 0.9% in 2009, much lower than the 4.2% growth forecast in August. Looking beyond 2009, IDC expects IT spending to make a full recovery by the end of the forecast period with growth rates approaching 6.0% in 2012. Despite these gains, IDC estimates that more than Rs.1,501,091.70 crore ($300 billion) in industry revenues will have been lost due to slower spending over the next four years.

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Companies name

Patni Computers System Rolta India Ltd Sasken Rolta India Sasken Technology Technology Ltd Crazy Information Technology 2.7% 1.2% NIIT Technology

Patni Computers System 5.1%

NIIT Technology 2.5% Crazy Information Technology 0.2%

Others 88%

Market Share
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Sales
Sales (in crores)
NIIT Technology

Sasken Technology
Rolta India Ltd Patni Computers System 0 200 400 600 800 1000 1200 1400

Patni Crazy Rolta India Sasken NIIT Computers Information Ltd Technology Technology System Technology Sales 1172.3 1089.19 570.1771 18.4217 941.5

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Profit after tax


profit after tax (in crores)
NIIT Technology Crazy Information Tech Sasken Technology

Rolta India Ltd


Patni Computers System

100

200

300

400

500

Crazy Patni Sasken Informatio NIIT Rolta n Computer Technolog Technolog India Ltd s System y y Technolog y profit after tax 387.5 230.59 39.3843 1.0892 143.1

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No Of Employees
employee
NIIT Technology Crazy Information Tech Sasken Technology

Rolta India Ltd


Patni Computers System 0 5000 10000 15000 20000

Crazy Patni Sasken NIIT Rolta India Information Computers Technolog Technolog Technolog Ltd System y y y employee 15000 5000 3500 800 4400

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BCG matrix
Star
Patni :Application Development Rolta india: Geospatial & GIS services sasken :Wireless protocol stack Crazy info tech:Desktop monitoring & management NIIT tech.:Package Implementation

Question mark
Patni :CIS,BPO Rolta india: Rolta e-fusion sasken : Crazy info tech: Engineering data porting NIIT tech.: BPO

Cash cow
Patni :IT consulting Rolta india: Defence & homeland security sasken :IT design services Crazy info tech: Device driver NIIT tech.: Application development
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Dog
Patni :CAD/GIS services Rolta india: sasken :Hardware design & test services Crazy info tech: Application development NIIT tech.:

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Ansoff Matrix
Market penetration
Patni :Need to be more aggressive on cost and quality front Rolta india: Establishment of an ISP for entering the enterprise ICT segment sasken : Crazy info tech: NIIT tech

Product development
Patni :Consultancy & package implementation services in relatively growing setors Rolta india: Manufacture sophisticated defense equipments and systems sasken : Crazy info tech: NIIT tech

Market development
Patni : Need paragigm shift in focus from US and Europe markets to middle-east and australia market Rolta india: Outsourcing of IT services sasken :Need to focus on European market Crazy info tech: NIIT tech

Diversification
Patni : Rolta india: Nuclear power plant sasken : Crazy info tech: NIIT tech

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Why i should work in this industry

Why i should not work in this industry

White collar job Mostly Salary increases after every 2 years Opportunities to work in multinational companies The information technology (IT) industry has become of the most robust industries in the world. IT, more than any other industry or economic facet, has an increased productivity, particularly in the developed world, and therefore is a key driver of global economic growth. Economies of scale for the information technology industry are high. IT policy to encourage women entrepreneurs and employment
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Zone time difference Very hectic and stressful lifestyle in a long term Hiring fresher at relatively lower salaries. International competition increasing Uncertainty about IT sectors The cyclical nature of projects means that extra work may indeed be necessary to meet project deadlines or to provide 24/7 support

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Petroleum ( Oil & gas )

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INTRODUCTION

The oil and gas industry has been instrumental in fuelling the rapid growth of the Indian economy. The petroleum and natural gas sector which includes transportation, refining and marketing of petroleum products and gas constitutes over 15 per cent of the GDP. Petroleum exports have also emerged as the single largest foreign exchange earner, accounting for 17.24 per cent of the total exports in 2007-08. Growth continued in 200809 with the export of petroleum products touching US$ 23.63 billion during AprilDecember 2008. In November 2008, the Cabinet Committee on Economic Affairs awarded 44 oil and gas exploration blocks under the seventh round of auction of the New Exploration Licensing Policy (Nelp-VII). The overall number of blocks brought under exploration now exceeds 200. The allocation is likely to bring in investments worth US$ 1.5 billion. The eighth round of auction is going to be later this year.

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Total sales and growth

Petroleum exports have also emerged as the single largest foreign exchange earner, accounting for 17.24 per cent of the total exports in 2007-08. Growth continued in 2008-09 with the export of petroleum products touching US$ 23.63 billion during April-December 2008. Gas demand in India is dominated by the power and fertilizer sectors which account for 66 per cent of the current consumption. In 2006, the total gas demand was around 152 MSCMD. The gas demand is expected to increase to 320 MSCMD, according to a report by Ernst & Young. Significantly, the share of natural gas in the overall fuel mix is expected to increase from 8 per cent in 2006 to 20 per cent by 2025.

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Companies
Castrol

India Ltd

ONGC
GAIL Indraprastha Essar

Gas Ltd

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Sales
Sale (in crores)
Essar Indraprastha Gas Ltd GAIL ONGC Castrol India Ltd 0 Castrol India Ltd 2216.8 10000200003000040000500006000070000 GAIL 18008 Indraprasth a Gas Ltd 803.8 Essar 576.78

ONGC 64017.82

sale

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Profit after tax


profit after Tax (in crores)
Essar

Indraprastha Gas Ltd GAIL


ONGC Castrol India Ltd 0 Castrol India Ltd profit after Tax 264 5000 ONGC 16126.31 10000 GAIL 2601 15000 Indraprast ha Gas Ltd 142.3 20000 Essar 41.18

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No of employees
Total No Of Employees
Essar

Indraprastha Gas Ltd GAIL


ONGC Castrol India Ltd 0 Castrol India Ltd Total No Of Employees 10000 5000 100001500020000250003000035000 ONGC 32000 GAIL 3474 Indraprast ha Gas Ltd 1000 Essar 1500

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BCG matrix
Star
Essar: Petroleum Products castrol: Engine Oil GAIL: Natural gas ONGC: Crude Oil IGL: CNG

Question mark
Essar: castrol: GAIL: CNG ONGC: Motor Spirit IGL:

Cash cow
Essar: castrol: GAIL: Polymers ONGC: Natural gas IGL: Natural gas

Dog
Essar: Crude Oil & Extraction castrol: GAIL: Butene ONGC: Kerosene/AIF IGL:

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Ansoff Matrix
Market penetration
Essar: castrol: GAIL: ONGC: IGL:

Product development
Essar: castrol: GAIL: ONGC: IGL:

Market development
Essar: castrol: Enter European Market GAIL: ONGC: IGL:

Diversification
Essar: castrol: Power & Energy industry GAIL: Real Estate ONGC: Retail Industry IGL:

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Why i should work in this industry

Why i should not work in this industry

Worlds largest industry in terms of dollar value Backbone of economy

Non renewable natural resources Always need to perform exploration research

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Paints Industry

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INTRODUCTION
The size of Indian paint industry is Rs 13,600 crore (Rs 136 billion) which includes both organised and unorganised sector. Out of this, Rs 8,600 crore (Rs 86 billion) is roughly contributed by the organised sector. Two Major Classifications: Decorative Paints Caters to the housing sector Premium decorative paints are acrylic emulsions used mostly in the metros. The medium range consists of enamels, popular in smaller cities and towns. Distempers are economy products demanded in the suburban and rural markets Distribution Network is the key Nearly 20 per cent of all decorative paints sold in India are distempers Industrial Paints Include powder coatings, high performance coating and automotive and marine paints Two-thirds of the industrial paints produced in the country are automotive paints. Technological superiority and tie-up with automobile manufacturers

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Total sale and growth


Market

Growth of about $200 - $400 million per year over next 5 years Per capita consumption of paint in India is 800-900 grams compared to 15-25 kg in the developed countries Growth rate in the Organized sector expected to be 15 17% per annum Unprecedented boom in Housing sector to fill demand for over 30 million new homes.

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Companies

Asian paints Berger Jenson & Nicholso Kensai Nerolac Shalimar Shalimar paints Ltd paints 5%

market share
Asian paints others 25% 37%

Berger 15% Kensai Nerolac 16%


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Jenson & Nicholson 2%


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Sales
Sales (in crores)
Shalimar Paints Ltd

kensai Nerolac Jenson & Nicholso


Berger paints Asian Paints India Ltd 0 Asian Paints India Ltd sales 3416 Berger paints 1515.74 1000 2000 3000 4000

Jenson & Nicholso 37.47

kensai Nerolac 1375.63

Shalimar Paints Ltd 340.14

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Profit after Tax


profit After Tax (in crores)
Shalimar Paints Ltd

kensai Nerolac Jenson & Nicholso


Berger paints Asian Paints India Ltd 0 Asian Paints India Ltd profit After Tax 877 200 Berger paints 921 400 600 800 1000

Jenson & kensai Shalimar Nicholso Nerolac Paints Ltd 13.67 119.792 9.58

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No of employees
total no of employees
Shalimar paints Ltd

Kensai Nerolac Jenson & Nicholso


Berger Paints Asian paints India Ltd 0 1000 2000 3000 4000 5000 6000

Asian Jenson Shalimar Berger Kensai paints & paints Paints Nerolac India Ltd Nicholso Ltd total no of employee 5000 3500 5000 5000 1000

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BCG matrix
Star
Asian paints: Royale Berger: exterior walls paints Jenson & nicholson: Industrial paints Kensai Nerolac: shalimar: superlac hi gloss synthatic enamel

Question mark
Asian paints: Wall putty Berger: Walmasta Jenson & nicholson: Paste Paints Kensai Nerolac: shalimar: extra premium

Cash cow
Asian paints: Utsav Berger: Synthetic Resins Jenson & nicholson: Distemper Kensai Nerolac: shalimar: shaktiman exterior acrylic emmulsion

Dog
Asian paints: Exterior Berger: Consultancy Jenson & nicholson: Synthetic Resins Kensai Nerolac: shalimar: No 1 distemper

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Ansoff Matrix
Market penetration
Asian paints: Introduce water-based paints Berger: Painting solution consultant Jenson & nicholson: Extensive dealer network Kensai Nerolac: Form a Prolink Team shalimar:Maintain wide range of colours and shades

Product development
Asian paints: Berger: Jenson & nicholson: Kensai Nerolac: shalimar:

Market development
Asian paints: Focus towards becoming part of FMCG Berger: Jenson & nicholson: Kensai Nerolac: Focus on semi-urban and rural market Shalimar:

Diversification
Asian paints:Real estate Industry Berger:Retail industry Jenson & nicholson: Kensai Nerolac: FMCG Industry shalimar:

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Why i should work in this industry

Why i should not work in this industry

Overseas expansion Boom in Indian Housing Sector Strong Industrial growth Heavy Infrastructure Spending Increase in manufacturing activities Less Seasonality Rise in Income

The industry is in a consolidation phase and only those Indian paint companies with a strong technical alliance, better distribution network and an ability to compete in the global markets would emerge victorious in the paint war. The industry is raw-material intensive All the industry majors have a vast dealership network and are required to maintain high inventory levels. The demand for paints is relatively price-elastic but is linked to the industrial and economical growth.

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Power and Energy

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INTRODUCTION

As per leading market research firm RNCOS (2008) report on Indian Power Sector Analysis more than 64% of Indias total installed capacity is contributed by thermal power. Significant jump in unit size and steam parameters will result in higher efficiencies and better economics for the Indian power sector. Western region accounts for largest share (30.09%) of the installed power in India followed by Southern region with 27.76%. Unbalanced growth remains the cause of concern for the Indian power sector. Only about 56% of households have access to electricity, with the rural access being 44% and urban access about 82%. Southern region remains the dominant region in renewable energy source accounting for more than 57% of the total renewable energy installed capacity. Key players currently operating in the Indian power sector are National Thermal Power Corporation Limited, Nuclear Power Corporation of India Limited, North Eastern Electric Power Corporation Limited, Power Grid Corporation of India, Tata Power, etc.

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Total sale and growth

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Companies
Market Share

NTPC Suzlon Energy Jindal Steel & Power Ltd Tata power Company Torrent Power

Others 28%

NTPC 29%

Torrent Power Ltd Jindal 12% Steel & Power Ltd 10%
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Suzlon Energy Ltd 10%

Tata Power Ltd 11%

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Sales
Sales (in crores)
Torrent Power Tata power Company Jindal Steel & Power Ltd Suzlon Energy NTPC 0 NTPC sales 36946.2 10000 20000 30000 40000 Torrent Power 3722

Suzlon Jindal Steel Tata power Energy & Power Ltd Company 6926.01 5459.87 5915.91

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Profit after Tax


Profit After Tax (in crores)
Torrent Power

Tata power Company


Jindal Steel & Power Ltd Suzlon Energy NTPC 0 NTPC Profit After Tax 7414.8 2000 Suzlon Energy 4000 6000 8000

Jindal Tata Torrent Steel & power Power Power Ltd Company 1416.88 1236.96 869 211.24

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No of employees
No of Employees
Torrent Power

Tata power Company Jindal Steel & Power Ltd


Suzlon Energy NTPC 0 NTPC No of Employees 26000 5000 10000 15000 20000 25000 30000 Suzlon Energy Jindal Tata Torrent Steel & power Power Power Ltd Company 14000 7000 3000 5000

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BCG matrix
Star
NTPC: Thermal Power generation Suzlon Energy: Wind Power generation Jindal Steel & Power Ltd: Thermal Power generation Tata power Company: Thermal Power genration Torrent Power: Thermal Power generation

Question mark
NTPC: Suzlon Energy: Jindal Steel & Power Ltd: Tata power Company:Hydroelectric power supply Torrent Power:

Cash cow
NTPC: Suzlon Energy: Jindal Steel & Power Ltd: Tata power Company: Torrent Power:

Dog
NTPC: Suzlon Energy: Jindal Steel & Power Ltd: Tata power Company: Torrent Power:

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Ansoff Matrix
Market penetration
NTPC: Suzlon Energy: Jindal Steel & Power Ltd: Tata power Company: Torrent Power:

Product development
NTPC: Nuclear Power Plants. Suzlon Energy:Thermal power plants Jindal Steel & Power Ltd: Hydroelectric Power Tata power Company: Nuclear Power Plants Torrent Power:Hydroelectric power supply

Market development
NTPC:Increase transmission line in remote areas Suzlon Energy: Jindal Steel & Power Ltd: Tata power Company: Torrent Power:
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Diversification
NTPC: Oil and Gas Industry Suzlon Energy:BPO Jindal Steel & Power Ltd: Automobiles Tata power Company :Educational Institute. Torrent Power:Real Estate

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Why i should work in this industry


Why i should not work in this industry


Challenging sector. Innovate ways to adapt fuels for power generation.

Pollution during coal and gas generation. Lack of proper metering and theft.

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FMCG & Consumer Goods

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INTRODUCTION

The Fast Moving Consumer Goods (FMCG) industry in India is one of the largest sectors in the country and over the years has been growing at a very steady pace. The sector consists of consumer non-durable products which broadly consists, personal care, household care and food & beverages. The Indian FMCG industry is largely classified as organised and unorganised. This sector is also buoyed by intense competition. Besides competition, this industry is also marked by a robust distribution network coupled with increasing influx of MNCs across the entire value chain. This sector continues to remain highly fragmented.

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Total sales and growth


The Indian FMCG sector with a market size of US$13.1 billion is the fourth largest sector in the economy. FMCG Sector is expected to grow by over 60% by 2010 It has been estimated that FMCG sector will rise from around Rs 56,500 crores in 2005 to Rs 92,100 crores in 2010
urban India accounts for 66% of total FMCG consumption, with rural India accounting for the remaining 34%.

Food & beverages segment leads the revenue pack followed by personal care and home care. Food & beverages segment is growing at 9% and dependent on the season. Personal care segment leads the pack with the growth rate of 10% where home care segment is growing at 9%.

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Companies
Dabur

India Ltd Radico Khaitan Ltd Tata Tea Ltd Marico Godrej Consumer Products Ltd

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Sales
Sales (in crores)
Godrej Consumer Products Marico Tata Tea Ltd

Radico Khaitan Ltd


Dabur India Ltd 0 Dabur India Radico Ltd Khaitan Ltd sales 2111.31 1603.737 500 1000 1500 Marico 1906.7 2000 2500

Tata Tea Ltd 1263.29

Godrej Consumer Products Ltd 887.6

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Profit After tax


profit after tax (in crores)
Godrej Consumer Products Ltd Marico Tata Tea Ltd Radico Khaitan Ltd Dadur India Ltd 0 50 100 150 200 250 300 350

Dadur India Radico Ltd Khaitan Ltd profit after tax 315.92 33.072

Tata Tea Ltd 312.86

Marico 143.4

Godrej Consumer Products Ltd 148.1

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No of employees
Total no of employees
Godrej Marico Tata Tea Ltd

Radico Khaitan Ltd


Dadur India Ltd 0 1000 2000 3000 4000 5000 6000 Godrej Consumer Marico Products Ltd 1100 500

Dadur India Radico Tata Tea Ltd Khaitan Ltd Ltd Total no of employees 2500 5000 312.86

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BCG matrix
Star
Dabur India Ltd:Dabur amla hair oil,dabur vatika shampoo ,dabur chawanprash Radico Khaitan Ltd: 8PM Tata Tea Ltd: Tata tea Marico:saffola, parachute oil Godrej Consumer Products Ltd:Cinthol Soap

Question mark
Dabur India Ltd: Dabur Uveda Radico Khaitan Ltd:Magic moments cassettes and CDs Tata Tea Ltd: tetley Marico: Godrej Consumer Products Ltd:

Cash cow
Dabur India Ltd: Radico Khaitan Ltd: Tata Tea Ltd: Marico:kaya Skin Clinic Godrej Consumer Products Ltd:Ezee

Dog
Dabur India Ltd: Babool toothpaste Radico Khaitan Ltd:Mineral Water Tata Tea Ltd: Coffee,strawaberry Marico:Oil seeds,Manjal Ayurvedic Germ-Protection Godrej Consumer Products Ltd: Snuggy Dry

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Ansoff Matrix
Market penetration
Dabur India Ltd: Radico Khaitan Ltd: Tata Tea Ltd: Marico: Godrej Consumer Products Ltd:

Product development
Dabur India Ltd: Radico Khaitan Ltd: Tata Tea Ltd:Introduce energy drinks Marico: Godrej Consumer Products Ltd:

Market development
Dabur India Ltd: Radico Khaitan Ltd: Tata Tea Ltd: Marico: Godrej Consumer Products Ltd:

Diversification
Dabur India Ltd:Retail Industry Radico Khaitan Ltd: Aviation Training Institue Tata Tea Ltd:Educational Institue Marico: Retail Industry Godrej Consumer Products Ltd:Travel and Tourism

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Why i should work in this industry Nationwide opportunities-both urban and rural areas Uptrend in growth Plenty of job option in FMCG Quick experience Job security

Why i should not work in this industry


Competition is high High pressure on profit margin Spending large portion of budget on maintaining distribution network Huge sum of money for promoting brands

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Retails ( Organized )

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INTRODUCTION

The Indian retail market, which is the fifth largest retail destination globally, has been ranked the second most attractive emerging market for investment after Vietnam in the retail sector by AT Kearney's seventh annual Global Retail Development Index (GRDI), in 2008. Banks, capital goods, engineering, fast moving consumer goods (FMCG), software services, oil marketing, power, two-wheelers and telecom companies are leading the sales and profit growth of India Inc in the fourth quarter of 200809. India continues to be among the most attractive countries for global retailers. India has emerged the third most attractive market destination for apparel retailers, according to a new study by global management consulting firm AT Kearney. It further says that in India, apparel is the second largest retail category, representing 10 per cent of the US$ 37 billion retail market. According to new market research report by RNCOS titled, "Booming Retail Sector in India", organised retail market in India is expected to reach US$ 50 billion by 2011.

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Total sales and growth

The share of retail trade in the country's gross domestic product (GDP) was between 810 per cent in 2007. It is currently around 12 per cent, and is likely to reach 22 per cent by 2010. Indian consumer market is likely to grow four times by 2025. Commercial real estate services company, CB Richard Ellis' findings state that India's retail market is currently valued at US$ 511 billion. Further, CB Richard Ellis states that India has moved up to the 39th most preferred retail destination in the world in 2009, up from 44 last year. Future of organized retail in India looks bright. According to recent researches it is projected to grow at a rate of about 37% in 2007 and at a rate of 42% in 2008. It will capture a share of 10% of the total retailing by the end of 2010.

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Companies

Raymond Bata India Ltd Titan Industry Heritage food (India) Trent

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Sales
Sales (in crores)
Trent Heritage Food(India) Titan Industry Bata India Ltd Raymond 0 Raymond sales 1399.31 500 1000 1500 2000 2500 3000 3500 Titan Industry 3042.87 Heritage Food(India) 588.0344 Trent 546.43

Bata India Ltd 987.44

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Profit after tax


Profit after tax (in crores)
Trent

Heritage Food(India) Titan Industry


Bata India Ltd Raymond 0 50 100 150 200 Trent 32.58

Heritage Bata India Titan Raymond Food(Indi Ltd Industry a) Profit after tax 92.48 60.74 158.29 1.1

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Total no of employees
Total no. of employees
Trent Heritage Food(India) Titan Industry

Bata India Ltd


Raymond 0 5000 10000 15000 20000 Trent 1500

Bata India Raymond Ltd Total no. of employees 15000 10000

Heritage Titan Food(India Industry ) 3588 900

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BCG matrix
Star
Raymond: fabrics Bata India Ltd:Leather Footwear Titan Industry:Fasttrack,Titan raga Heritage food (India):Heritage Milk Trent : WestSide

Question mark
Raymond: Rugs, blankets & shawls Bata India Ltd: Titan Industry: Heritage food (India): Milk powder Trent:Star India Bazar

Cash cow
Raymond: shirtings Bata India Ltd: Titan Industry: Heritage food (India): Trent:

Dog
Raymond: Jackets Bata India Ltd:Accessories,garments Titan Industry:Zoop Wacthes Heritage food (India):Ice Cream Trent:

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Ansoff Matrix
Market penetration
Raymond: Emboss Brand name on Products Bata India Ltd: Titan Industry: Heritage food (India): Trent:

Product development
Raymond: Casual Wear Bata India Ltd:SportsWear Titan Industry: Heritage food (India) Trent:

Market development
Raymond: Bata India Ltd: Titan Industry: Heritage food (India): Trent:

Diversification
Raymond : Real estate industry Bata India Ltd: Enter into FMCG industry Titan Industry:Media & Entertainment Heritage food (India): Trent:
90

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Why i should work in this industry

Why i should not work in this industry

Flexibility Perks Variety Growth Career in retailing is exciting and fast paced

Shortage of quality real estate and infrastructure Lack of trained workforce Intrinsic complexity of retailing-rapid price changes,threat of product obsolescence and low margin

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Media & Entertainment

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INTRODUCTION

According to a report jointly published by the Federation of Indian Chambers of Commerce and Industry (FICCI) and KPMG, the media and entertainment industry in India is likely to grow 12.5 per cent per annum over the next five years and touch US$ 20.09 billion by 2013.

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Total sales and growth

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Companies

ZeeNetwork Mid Day Multimedia Ltd NDTV Ltd Adlabs Films PVR

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Sales
Sales (in crores)
PVR

Adlabs Films NDTV Ltd


Mid Day Multimedia Ltd Zee Network 0 Zee Network 200 400 600 800 1000 1200 PVR 244.7

Mid Day Multimedia NDTV Ltd Ltd sales 1041.9923 129.96 341.74

Adlabs Films 324.2

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Profit after tax


profit after tax (in crores)
PVR

Adlabs Films NDTV Ltd


Mid Day Multimedia Ltd Zee Network 0 50 100 150 200 250 300 350

Mid Day Zee Multimedi NDTV Ltd Network a Ltd profit after tax 295.121 40.11 73.18

Adlabs Films 45.905

PVR 21.06

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No of employees
No of employees
PVR

Adlabs Films NDTV Ltd


Mid Day Multimedia Ltd Zee Network 0 2000 4000 6000 8000 10000 12000 PVR 3000

Mid Day Zee Adlabs Multimedi NDTV Ltd Network Films a Ltd No of employees 5000 10000 2500 1000

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BCG matrix
Star
ZeeNetwork: Zee TV, Zee Cinema Mid Day Multimedia Ltd: Radio one FM 94.3 NDTV Ltd: NDTV India Adlabs Films: Big Synergy PVR: multiplex

Question mark
ZeeNetwork: Kidzee Mid Day Multimedia Ltd: Metro NDTV Ltd: NDTV imagine Adlabs Films: Big cinema PVR: Foods and beverages

Cash cow
ZeeNetwork: Zee cafe Mid Day Multimedia Ltd: Urdu Daily Inquilab NDTV Ltd: NDTV good times Adlabs Films: Cameras and equipment rental service PVR: Advertisements
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Dog
ZeeNetwork: Zee classic Mid Day Multimedia Ltd: Gujrati midday NDTV Ltd: Arabia Adlabs Films: Studio/Shooting Floors PVR: Film rights

99

Ansoff Matrix
Market penetration
ZeeNetwork: Mid Day Multimedia Ltd: NDTV Ltd: Adlabs Films PVR

Product development
ZeeNetwork Mid Day Multimedia Ltd: News channels NDTV Ltd: music channels Adlabs Films PVR

Market development
ZeeNetwork: Zee sports Mid Day Multimedia Ltd: Focus on other metro cities. NDTV Ltd Adlabs Films PVR

Diversification
ZeeNetwork: telecommunication industry Mid Day Multimedia Ltd: NDTV Ltd Adlabs Films PVR

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Why i should work in this industry

Why i should not work in this industry

Faster growing industry. Competetive Intelligence Different segments of industry. Offer carreer opportunities for all High profile career.

Short lived career. Innovative ideas

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Bank & Financial Service ( BFSI )

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INTRODUCTION

Improved performance of the banking industry in India has helped the economy to bounce back to a positive growth level. According to the Reserve Bank of India (RBI), the banking sector in India is sound, adequately capitalised and well-regulated. Indian financial and economic conditions are much better than in many other countries of the world. Credit, market and liquidity risk studies show that Indian banks are generally resilient and have withstood the global downturn well. With market sentiment turning positive due to the formation of a stable newly elected government, the ripple effect is likely to felt across all the financial services in India. The sectors, including banking and insurance, and mutual funds are all beginning to reap the benefits of a good closure for 2008-09. In 2008-09, the Indian economy is estimated to have grown by 6.7 per cent. According to the latest Central Statistical Organisation (CSO) data, financial services and real estate sector rose by 9.5 per cent in the first quarter of 2009-10.

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Total sales and growth

The government has taken a number of steps in recent months to revive the economy, including slashing interest rates, lowering factory levies and more than doubling the limit on foreign investment in corporate bonds. The financial services space is a rapidly growing one in India. The country received US$ 45 billion in foreign currency remittances from non-resident Indians in 2008, the highest in the world. April-May 2009 saw increased inflow in to equity with investors steadily turning positive on equity according to mutual fund analysts. As per the Securities and Exchange Board of India (SEBI), on May 15, net investment of mutual funds in equity was around US$ 83.3 million lowering to US$ 20.5 million on May 21. As against this, net investment of mutual funds in debt has more than tripled from US$ 42.9 million on May 15 to US$ 134.2 million on May 31, 2009.

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Companies

State Bank of India Axis Bank Market Share Bank of Baroda Oriental Bank of commerce Motilal Oswal Financial Services Ltd State Bank
Of India 19%

Bank Of Baroda 5%

Axis Bank 3%

Oriental Bank Of Commerce 2% Others 70% Motilal Oswal Financial Services 1%

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Sales
Sales (in cores)
Motilal Oswal Financial Oriental Bank Of Commerce Bank of Baroda

Axis Bank
SBI 0 SBI Sales 63788.43 Axis Bank 10835.48 20000 Bank of Baroda 15091.58 40000 Oriental Bank Of Commerce 8856.47 60000 Motilal Oswal Financial Service Ltd 57.26

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Profit after tax


Profit after tax (in crores)
Motilal Oswal Financial Oriental Bank Of Bank of Baroda Axis Bank SBI 0 2000 4000 6000 8000 10000

Motilal Oriental Oswal Bank of Bank Of SBI Axis Bank Financial Baroda Commerc Service e Ltd Profit after tax 9121.24 1815.36 2227.2 905.42 45.31

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No of employees
Total No of Employees
Motilal Oswal Oriental Bank Of Bank of Baroda Axis Bank SBI 0 50000 100000 150000 200000 250000 Axis Bank 20200 Motilal Oriental Oswal Bank of Bank Of Financial Baroda Commer Service ce Ltd 38604 14000 5000

SBI

Total No of Employees 200000

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BCG matrix
Star
State Bank of India : Home loans Axis Bank: ATM facility Bank of Baroda: internet banking Oriental Bank of commerce: education Loan Motilal Oswal Financial Services Ltd: equity transaction

Question mark
State Bank of India: mutual fund Axis Bank: kal bhi aaj bhi investment scheme Bank of Baroda: home loans Oriental Bank of commerce: personal loan scheme Motilal Oswal Financial Services Ltd: mutual fund

Cash cow
State Bank of India: car loan Axis Bank: Loan against share Bank of Baroda: Loan to doctors Oriental Bank of commerce: Tax saving term deposit Motilal Oswal Financial Services Ltd: Distribution of third party product
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Dog
State Bank of India: insurance Axis Bank: education loan Bank of Baroda: education loan Oriental Bank of commerce: ATMs Motilal Oswal Financial Services Ltd: Investment banking

109

Ansoff Matrix
Market penetration
State Bank of India: Increase no of ATMs Axis Bank Bank of Baroda: Modify Loan procedure Oriental Bank of commerce Motilal Oswal Financial Services Ltd

Product development
State Bank of India Axis Bank Bank of Baroda Oriental Bank of commerce Motilal Oswal Financial Services Ltd

Market development
State Bank of India Axis Bank Bank of Baroda Oriental Bank of commerce Motilal Oswal Financial Services Ltd

Diversification
State Bank of India Axis Bank Bank of Baroda Oriental Bank of commerce Motilal Oswal Financial Services Ltd

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Why i should work in this industry

Why i should not work in this industry

Fixed working hours Job securities(Government Bank) You Dont have to sweat Oppurtunity to work abroad during career Able to get low rate financial products

Not challenging Less growth opportunities Boredom High level of attention to security

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NGO

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Introduction

Non-governmental Organization (NGO) is an agency devoted to managing resources and implementing projects with the goal of addressing social problems. NGOs are of great importance and value for the modern society and hence comes the need of having a marketing strategy for the NGO. This would help the NGO reach the masses and make the common man aware of the work it does. Marketing in an NGO usually means attracting human and capital resources. NGOs today use various marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify or abandon a behavior for the benefit of individuals, groups or society as a whole. However, this is true only in case of some NGOs, while most of them are finding great challenge to collect funds, in building credibility, getting more people involved and in general to carry out its social activities.

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Sr no

Ngo name

Area of work

Marketing strategies

01

Childs Rights and You

Children Welfare

Separate marketing department. Use of brochure, newspapers, website, advertisement, television as well as radio
Use of brochure, newspapers and advertisements, Celebrities and workshop Use of book-marks, local news papers, posters and television on 10th of September, workshops Separate marketing department. Use of brochure, newspapers, website, advertisement,
Use of brochure, newspapers and advertisements, Celebrities and workshop Local newspapers

02

Hariyali

Environmental Protection

03

Apang Maitree

Physically Handicap

04

Aasara

Curb Suicidal Deaths

05

Nirmaan

Construction Workers

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Methodology & Scope

The research methodology consisted of collecting primary data by interviewing founders and staff of NGOs. The research covered a specified area of Navi-Mumbai. After covering some NGOs in Navi-Mumbai the research was then extended to some parts of Mumbai and Thane also. The number of NGOs that we as a group visited was 5 in number. These 5 NGOs are in Mumbai The graph below shows the level of functioning of the various NGOs visited. Functioning area of the NGO and its NGOs

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Medium of marketing shows the marketing tool which the NGOs employ

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Unique Methods Of Marketing used By NGOs

The following are some of the unique methods in which NGOs are carrying out their marketing activities. Exhibitions are usually held by the NGOs to sell products like bags, folders, pouch etc. These products are made of environment friendly material. This helps the NGO to generate revenues for there varied projects and showcase their talent pool. The exhibitions are basically carried out in tandem with schools, colleges and corporate. Organizing events like haldi kum-kum (for women), Sathya Narayan puja etc. to form an emotional bondage with the Volunteers. This helps them reach the masses. Printing calendars with logos and mission of the NGO. This helps the NGO reach the common man and spread awareness about their cause. Mascots are used by some NGOs to spread messages which impact the common man. (e.g. A mascot for spreading awareness on tree plantation drives.) Organizing annual functions where volunteers are felicitated and hence encourage them to do more work. Annual programmes are telecasted on local cable channels. This helps them spread their cause in a more effective way.

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Recommendations
Maintaining Database Tie-Up with the Academic Institutes Approaching Corporate

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Conclusion

Commercial marketing and non-commercial marketing have a lot in common but at the same time they have some essential distinctions, which depend on type, mission and goals of an organisation. Marketing a nonprofit organization takes the need for being innovative and strategic in identifying ways and avenues to market it. It is also important for NGOs to not only satisfy their target group but also the donors needs. - The findings of the research project show that most of the NGOs depend on the traditional methods to market themselves. Like for eg out of 30 NGOs interviewed, 29 depend on donations. NGOs must learn to devise newer and better ways to market themselves, like associating with Academic Institutes and using the potential of students as volunteers. - The analysis done in the report has shown that there are certain strategic areas that NGOs need to concentrate on. The recommendations suggested in this report are some of the ways which NGOs can use for implementation.

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Bibliography:
Official Websites of Companies www.scribd.com www.moneycontrol.com www.linkedin.com www.economicstimes.com www.shine.com www.ibef.org www.wikipedia.org

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