JIA YU HOME ENTERTAINMENT SDN BHD

ABOUT JIA YU
Established in 2004, Jia Yu is a premier media organization and broadcasting entity with a latent footprint covering 70% of the world. Created by Malaysia-based parent company Cosmos Discovery Sdn. Bhd. Jia Yu provides services and innovations spanning across the broadcasting and media production industries, including :  Jia Yu Satellite Channel  Jia Yu Mobile Channel  TV Programme Production  New Media contents production

OUR VISION

To become one of the leading innovative TV channels for global Chinese population

OUR MISSIONS
 Passion
To display genuine enthusiasm and interest in our programs and in everything we do.

 Professionalism
To serve all stakeholders and handle all channel activities in a dedicated and professional manner.

 People First
To deliver excellent services and achieve outstanding customer satisfaction by putting clients at the forefront of our priorities.

 Innovation
To consistently create new ideas and develop groundbreaking products, and to continuously think outside the box to improve our strategies and quality of service moving forward.

JIA YU SATELLITE CHANNEL
Representing the company’s core presence in the market, Jia Yu Channel is a Chinese Television channel currently available to the viewers of Malaysia, Brunei & Hong Kong

JIA YU CHANNEL IN MALAYSIA
Astro All Asia Network

Country Subscriber Base Jia Yu’s Channel Channel Genre Date Started

: Malaysia & Brunei : 2 million households : 304 : 24 X 7 full Cantonese with 6 hours fresh content daily : May 2007

JIA YU CHANNEL IN HONG KONG
NOW Broadband TV

Country Subscriber Base Jia Yu’s Channel Channel Genre Date Started

: Hong Kong, China : 1 million households : 538 : 60% Cantonese & 40% Mandarin Contents, 6 hours fresh content daily : October 2006

ASTRO BROADCAST SERVICES

MEASAT’s Video Playout and satellite distribution services. All Asia Broadcast Centre (AABC), Malaysia

COVERAGE FOOTPRINT

MEASAT 3 Footprint covers Asian region, Australia, Middle East, East Europe and Africa

JIA YU MOBILE CHANNEL
Jia Yu Mobile channel is an exciting live-streaming 3G channel and the first Chinese medium of its kind to be made available on the 3G platform in Malaysia Launched in July 2005, the birth of Jia Yu mobile is backed by aggressive growth of 3G adoption throughout the globe, which has led to the emergence of “New Media” as viable vehicle to attract a variety of viewers, especially the younger audiences

JIA YU MOBILE IN MALAYSIA
Maxis 3G

Country Content Genre Date Started

: Malaysia : Entertainment & News 4 hours fresh contents daily : July 2005

JIA YU MOBILE IN MALAYSIA
DiGi D’Channel

Country Content Genre Date Started

: Malaysia : Entertainment 4 hours fresh contents daily : September 2007

CONTENT PARTNERS
 GuangDong Television
GDTV is one of the pioneer television station in China, which are watched by tens of millions of audiences throughout the world. GDTV currently provides about 3hours of programme for Jia Yu on a daily basis

 All Rich Development Ltd
A leader in the production & distribution of drama contents. Established in 1997, All Rich provides Jia Yu with a total of 1000 hours in drama title featuring popular cast from China, Hong Kong, Taiwan & Malaysia

 ATV
ATV is a free-to-air broadcasters in Hong Kong which was established in 1957. With 8 channels under its belt, ATV has channels in Cantonese as well as English with broadcast covering Hong Kong, Guang Dong and North America.

CONTENT PARTNERS
 Animation International Limited
A trend setter in Japanese Animation, AIL holds exclusive rights to some 80% of Japanese's drama & anime contents in the market, which include popular title such as Doraemon, Dragon Ball, Sailor Moon and others, providing up to 365 hours of animations for the channel per year

 Centraline Animation (M) Sdn Bhd
Possessing the international rights for title such as Family Whizz, Formula X, Spirit of Sound, Crimson Sword Quest and Panda Warriors.

 Emperor Entertainment Group Limited
EEG engages in the production and distribution records, music publishing and artiste management. EEG is dedicated to nurturing young talented artistes and been the cradle of some hottest artistes in Hong Kong Music Industry, including Nicholas Tse, Twins, Joey Yung at etc

MARKETING PARTNERS
 In Motion Media & Ad. Co, Ltd
IMM is a media company operating business in China with expertise over a full range of services, including: international advertising management, content distribution, advertising sales & services.

 Media Plus (HK) Limited
Established since 2002, Media Plus provides a comprehensive range of services to satellite television channels, ranging from channel distribution to international programme licensing. Media Plus is Jia Yu’s distribution agent and assists the channel in expanding its coverage worldwide

 Guangzhou Daley Entertainment Co., Ltd
Daley Entertainment is a company that operates in China that specializes on programme production and distribution, assisting Jia Yu in programme distribution to major TV stations in China.

JIA YU TV PRODUCTION
 Jia Yu have the capability to produce TV programme for own channel use and also for syndication purposes  Jia Yu in-house productions:

PRODUCTION OFFICE AT GUANGZHOU
 Jia Yu owned the largest production facilities at Science City, GuangZhao, China

JIA YU PROGRAMME DISTRIBUTION NETWORK
 Jia Yu’s very own productions “Asian New Force” and “Fun Zone” attracted some 280 million viewers over 20 television channels, spanning across China

NEW MEDIA CONTENT PRODUCTION
 Jia Yu New Media team is capable in producing contents to suit the new platforms, namely mobile and Internet TV platforms.  Contents may range from short 2 minutes clips to a full channel, depending on the given requirements

NEW MEDIA CONTENT DISTRIBUTION NETWORK
 Jia Yu new media contents are currently available on Malaysia’s 2 leading telecommunication companies.  Jia Yu has recently signed with one of the leading Internet content distribution company to distribute selected contents in US, Europe, Middle East and Canada

The Situation Now
Why Do We Need To Export?
• Limited market – Small Chinese population in Malaysia – Non-homogeneous • Insufficient local support – Lack of financial as well as distribution support by local constitutions

Competitive Advantage
• Variant elements
– Multi-racial – Multi-lingual

• Strong and reliable work ethics • Advantage on our legacy • Strong connections with the right parties

Weakness
• Small fund
– Lack of monetary support – We are relatively new in the industry

• Relatively expensive labour • Limited resources
– Lack of local contents support

• Globalocalization

Key Strategies

– Globalization with localized contents

• The question of “Want”, “Can” and “Should”
– What do we WANT? – What we CAN do? – What we SHOULD do?

• Smart Partnership • Focus and pooling of resources

Thank You