Team Members:2. Priyanka Sarna 3. Rahul Yadav 4. Ritesh Agarwal 5. Rohit Dhaula 6. Rohit Kakkar 7. Sachin Dev 8. Samanvay Bhutani 9. Sapna Rana


Nescafe Commercial.wmv


Nestle is a multinational packaged food company. HQ in Vevey, Switzerland. Merger of Anglo-Swiss Milk Company for milk products and the Farine Lactée Henri Nestlé Company set up in 1867 by Henri Nestlé to provide an infant food product.


Globally renowned brands Market leader in many product lines, including milk, chocolate, confectionery, bottled water, coffee, ice cream, food seasoning and pet foods.

Q .What make Nestle the world’s biggest consumer food company ?


Founded in 1860. Henri Nestlé developed a food for babies, Farine Lactée Henri Nestlé whose mothers were unable to breastfeed. His first success was a premature infant. His new formula saved the child's life, and soon, Farine Lactée Henri Nestlé was being sold in Europe.


Man a gemen t
•Paul Bulcke, Nestlé CEO •Peter Brabeck-Letmathe,Chairman,Nestle •John J. Harris, EVP, Chairman, and CEO of Nestlé Waters •Lars Olofsson, EVP of Strategic Business Units and Marketing •Francisco Castañer, EVP of Pharmaceutical and Cosmetic Products, Liaison with L'Oréal, Human Resources •James Singh, EVP of Finance, Control, Legal, Tax, Purchasing, Export •Luis Cantarell, EVP of Europe divisions •Werner J. Bauer, EVP of Research and Development, Technical, Production, Environment.


Case Study Summary
•22% rise in full year earnings with 9% rise in sales due to 4.4% real internal growth •Q4 growth 5% beating Unilever & Danone. •22% rise in net profit with increase in profit margins to 7.1% from 6.3% •Net debt fell from SFr6.2bn to SFr3bn. •Globe project implemented as successor to MH 97 programme. •EPS increased from SFr 122.1 to SFr 149.1


Peter Brabeck,CEO said …

"Nestlé has achieved record levels of growth and profits. We are now harvesting the results of our relentless push for continuous improvement."

MH 97 Programme
Nestlé implemented the MH 97 programme which was a success It reduced the cost base by SFr 2.2bn over 3 years. The concept was •High Performing Factories •Advanced Industrial Strategies and Restructuring. Nestle MH 97.pdf


The Globe Project
Nestlé implemented The Globe project in 200001 and was the largest reorganization in its history. The concept was Nestle Globe project.pdf


SCM and Purchasing
SCM is operations involving storage & movement of materials from supplier to customer Purchasing is attempting to acquire goods or services to accomplish the goals of the enterprise.


Emerging markets
Business phenomenon that is not fully described by or constrained to geography or economic strength and considered to be in a transitional phase between developing and developed status. Eastern Europe Asia Latin America Belarus China Argentina Estonia India Brazil Latvia Indonesia Chile Lithuania Iran Colombia Moldova Philippines Mexico Ukraine South Korea Peru Malaysia

Slow growing agribusiness
Less production per capita Fewer investment in research Dependency on external factors

Fast growing nutrition and well being segment Changing
lifestyles Production round the year Standardized products Easily marketable


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