Indian Retail Industry

1

Organized Sector
 10%  8%

GDP-US $6.4 bn

employment CAGR

 30%

2

Life Cycle

3

Annual retail growth rate

4

Shoppers Stop
 Established  Leading K

1991 in Bangalore

departmental store

Raheja group

5

Strength of SS
 Pioneer  Loyal

customer  Low risk  Good financial position  Presence across various segments  Parikrama-a festival

6

Weakness of SS
 Competition  Late

from standalone stores

entry into value retailing makeover expenditures

 Store

7

Opportunities of SS
    

Higher disposable income Tier 2 and Tier 3 Cities Collaborate Private labels Enter new segments-consumer goods

8

Threats of SS
    

High attrition Lesser consumer spending Entry of foreign players Unorganized sector Independent stores

9

Competitors
 Lifestyle  Globus  Central  Pantaloons  Westside  Ebony

10

Marketing strategies for Shoppers Stop.
Gorilla marketing Interactive marketing

11

12

Big Bazaar
2001 Future group

13

Strength of Big Bazaar
 Brand

equity

 Infrastructure  PoP promotions  Variety

of goods under one roof

14

Weakness of BB
 Falling

revenue per sqft perception

 General  Unable

to meet targets

15

Opportunity of BB
 30%

CAGR in organized retailing consumer preference

 Evolving  Online

16

Threats to BB
 Unorganized  Entry

retailing

of foreign players

17

Competitors
 Spencer  Subhiksha  Reliance  Reliance

Retail Mart

18

19

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