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History of GP

March 26, 1997

Grameenphone launched its service on the Independence Day of Bangladesh as a joint venture between Telenor of Norway & Grameen Telecom

LOGO CHANGES

Grameenphone introduces new logo replacing the old one.

The new logo of the company which serves more than 10 million customers now, symbolizes trust, reliability, quality and constant progress

GP’s DIFFERENT LINES OF PRODUCT

Comparative analysis
20 18 16 14 12 10 8 6 4 2 0
GP W ar id Ak te l Ba ng la te let Ci t ic el lin alk k

MOBILE COMPANIES GP
Series1

NO.OF SUBSCRIBERS More than 18 million More than 7 million Appr. 3 million More than 12 million

AKTEL CITYCELL BANGLALINK

TELETALK(BTTB) Appr. 0.89 million WARID More than 3.68 million

Comparing the features of different offers by GrameenPhone The following offers are given by Grameen phone by its different products:
SMS RATE local international Product line Business solution Djuice Explore smile M 2 M smile BTTB 1 0.75 1 1 1 2 2 2 2 2 4 1 sec 2 30 sec 4 1 sec 3 30 sec 3 30 sec no. of F&F pulse

ADVANTAGES OF USING A GRAMEENPHONE SIM:

•Post-paid product with BTCL (Local, NWD, ISD and Economy ISD connectivity Enjoy free incoming call from BTCL. •Attractive Start-up Offer with Free VAS •No on-net/off net, simple flat and low Tariff •Reduced rate on four F&F numbers •Economy ISD (012 ) •SMS Roaming •Breakfast News •Pre activated EDGE Service •GSM features (Caller ID, Call divert, Call barring, Call Hold, and Call waiting) •Wide collection of value added service (SMS, EDGE, Welcome Tune, Voice Mail, Voice SMS) •International Roaming facility •Flexible credit policy •Pay your bills from anywhere using FlexiLoad •Monthly 6-12% ThankYou discount on airtime & Crown Membership

Besides The following offers are also given by Grameen phone for its valuable subscribers: Roaming facility Cell bazaar.

Bd jobs facility Health line: Get the advice from an experienced doctor. information about doctor, medical and diagnostic centre. Information about different medicine. Different laboratory test and its explanation

GSM FEATURES OF GRAMEENPHONE :

GrameenPhone Ltd currently provides the following GSM service options:
Caller ID Call Waiting Call Conference Call Divert/Call Forwarding Call Barring Edge support

EDGE

Enhanced Data rates for GSM Evolution (EDGE), Enhanced GPRS (EGPRS), or IMT Single Carrier (IMT-SC) is a backwardcompatible digital mobile phone technology that allows improved data transmission rates, as an extension on top of standard GSM. EDGE can be considered a 3G radio technology and is part of ITU's 3G definition,but is most frequently referred to as 2.75G. Grameenphone is the first multi-national company to introduce edge service in Bangladesh

GPRS

STRUCTURE

Mobile Station

Base Station Subsystem

Network Subsystem

Other Networks

SIM

ME

BTS

BSC

MSC/ VLR

PSTN GMSC

PLMN

EIR
SD

HLR

AUC

Internet

+

Note: Interfaces have been omitted for clarity purposes.

SWOT Analysis
 People

are using Grameen phone only for their network though they are charging much than other company. Another strength is their loyal customer (STRENGTH) opportunity is the huge customer of Bangladesh who can love to talk especially young generation. (OPPOPRTUNITY)

 Grameenphone’s

SWOT Analysis

Grameen phone cannot minimize their call charge because of their networking cost. where other company are giving tk .68 p/m but Grameen cannot do. (WEAKNESS) The threat of Grameenphone is the other mobile phone companies who are aggressive.

Marketing Mix(4P)
Product Price Promotion Place

Marketing Mix(4P)

Our products are Business Solution, Djuice, Smile M2m, Smile BTTB and Explore whereas Business Solution & Explore connections are postpaid. The price or call charge depends on the nature of the sim. It does vary as per peak hour, off-peak hour, prepaid connection and postpaid connection

Marketing Mix(4P)
 Franchise

& Customer care centres are available at every district and even at the remote villages. We have established more than 600 Grameenphone customer service desks in 61 districts all over the country to make customer service available to the subscriber. In these, desks Customer Managers provide service from Sunday to Thursday from 10am to 6pm. Locate your nearest customer contact point through the following options. Our distribution channels include CLC, RLC, WHOLESALERS, RETAILERS and CUSTOMERS.

Marketing Mix(4P)

 Advertisement

is the main promotion weapon of GrameenPhone where we display our product and benefits. Billboard is inclusive of our promotional activities.

Prices of current GP Offers:

GRAMEEN PHONE TARRIF CHARGE

GP 2 GP product line peak depends 0.75 Business on solution usage Djuice Explore smile M 2 M smile BTTB 1.3 1.5 1.5

GP 2 GP off-peak depends on usage 0.25 0.25 0.25 0.25

GP 2 OTHER peak

GP 2 OTHER

off-peak depends depends on on usage usage 2 2 2 2 2 2 2 2

GP’s NETWORK COVERAGE MAP FIGURE1

GP’s NETWORK COVERAGE MAP
FIGURE2

FACTORS INFLUENCING THE CONSUMER BEHAVIOR

I

prefer to use smile M2M connection because I do not need to make a call to BTTB land phone and overseas operators as well.

Parvez Ahmad01710193957

FACTORS INFLUENCING THE CONSUMER BEHAVIOR
I

am using the smile BTTB connection as I would like to be in connection with BTTB. Because there is no mobile phone at my home where I need to call everyday at least 5-10 times.

Rajib:(017128115 14)

FACTORS INFLUENCING THE CONSUMER BEHAVIOR

Djuice connection provides low call rates and low sms rates to all Djuice-Djuice and Djuice-GP numbers. That’s why young generations like students of schools and colleges like to use Djuice connections. Actually we the students talk a lot unnecessary words with our Djuice friends. Hence one of the Ad. Theme of Djuice is ‘Ajairra Pechal’

SABBIR01710312427

FACTORS INFLUENCING THE CONSUMER BEHAVIOR
I

don’t like a limit of talking why I m talking through my phone. That’s why I am using GP explore connection…said by a student (Rafi01730006884) of Premier University

Rafi-01730006884

GP’s ACHIEVEMENTS

(Barcelona, Feb 13 2007) Grameenphone Ltd. was presented with the GSM Association's Global Mobile Award for ‘Best use of Mobile for Social and Economic Development' at the 3GSM World Congress in Barcelona.

Healthline is a lifeline, particularly for mobile users in remote areas, our warmest congratulations to Grameenphone.” The HealthLine Service, implemented in cooperation with the Telemedicine Reference Center Limited, is a 24-hour Medical Call Center manned by Licensed Physicians and accessible to all Grameenphone subscribers.

CellBazaar wins Global Award
.

(13 February, 2008) CellBazaar, an innovative market-access service from Grameenphone, has won the 3GSMA Global Mobile Award 2008

CellBazaar, an innovative marketaccess service from Grameenphone Ltd., has been voted "Asian Telecom Innovation of the Year" in the Telecom Asia Awards 2008.

Grameenphone Introduces BlackBerry for the first time in Bangladesh
Grameenphone Ltd. and Research In Motion (RIM) recently announced the launch of the BlackBerry® wireless solution in Bangladesh. GP is the first mobile phone company to introduce blackberry in Bangladesh. BlackBerry smartphones will provide Grameenphone's customers with access to a wide range of mobile applications, including email, browsing, messaging, phone, organizer, multimedia and a wide range of other business and lifestyle applications.

Social Welfare Grameenphone organized Eye Camp Grameenphone organized free eye camp at various places of Bangladesh.

Social Welfare
Grameenphone provides employment to acid victims

Grameenphone provides employment to acid victims Grameenphone extends its support to the Acid Survivors' Foundation (ASF) in the rehabilitation of acid victims by providing employment opportunities. Grameenphone has already taken six individuals who have been supported by the Acid Survivors' Foundation and provided them with employment within the company. These individuals will also be provided with adequate training to help them develop the necessary skills to take on their new responsibilities in the company.

THANK YOU