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COMERCIA CASE

• Xitlaly Cano •Genaro Chávez • Pedro Ripalda •Natalia Teheranizadeh • Oscar Tejada

youtube.com/watch?v=BeQy7cWkF 2g .com/watch?v=ByHcNZ2c8 Mo http://www.Corporate Social Responsability Examples http://www.com/watch?v=7SZ4rQRbdo w http://www.youtube.youtube.

• The key: Core Business + Target Markets + Employees.Why is CSR important? • CSR has a bigger impact on Small and medium enterprises (SME’s) than in larger companies. . They function as ambassadors outside of it. • Important: Approach employees and listen their ideas. • Employee engagement can lead to creative solutions.

Chiclayo. • Cities: Lima. and Huancayo. La Selecta. • 370 members at the time. and Parra Real.Comercia • Leading company in the marketing and distribution of high quality consumer goods designed to meet the needs of Peruvian families. • Developed “Comedad” program (Comercia en la comunidad) . Arequipa. La Cabaña. Placer. Piura. • Brands: A-1. Trujillo. from were they supply the whole country through an extensive sales force.

conect with workers and consumers & reduce employee turnover. • Participacion of workers. providing rotating leadership all along. • Workers leading groups. • Communication channels: surveys. suggestion boxes.AMGlobal + Comercia = COMEDAD • Goals: increase sales. • Key process: communication with employees (rewards). productivity and moral were low. clients. managers and suppliers. online newsletter. . • Environment: management changed.

• Hundreds of children and their mother have already benefited from talks on nutrition. with tasting and donation of products. pride and satisfaction. . • Results: 30% increased sales.AMGlobal + Comercia = COMEDAD • Designed to support the neediest communities. increased employee engagement. • Anchovy fights anemia and other indicators of malnutrition. based on the nutrition of their products. • Targeted training programs to build the skills and product knowledge of the sales staff.

• April 2010 : San Gabriel • November 2010: Mother´s Dining room in Manchay .COMEDAD • 2009 : District of Pachacutec (twice) • January 2010 : Fe y Alegria School of Villa El Salvador with the help pf the Nutrition Research Institute (INN) and the Aprendemos Juntos program.

CSR for SANNA .You deserve a healthy lifestyle.

WHAT IS SANNA? Best of Peruvian Medicine • Infraestructure • Human Talent • Technology • Best Practices Guidance of John Hopkins Medicine International Private Healthcare Network Experience based on medical excellence and human sensitivity SANNA .You deserve a healthy lifestyle.

SANNA CSR SANNA CSR Program Employees Community .You deserve a healthy lifestyle.

FOR EMPLOYEES: WELLNESS PROGRAM An organized program to assist and support workers in establishing healthier lifestyles. This include increasing staff member awareness on health topics.You deserve a healthy lifestyle. • Weight reduction • Improved fitness • Lower levels of stress • Increase productivity . establishing corporation policies aligned to the core values of SANNA that support health-related goals. scheduling behavior change programs.

9 MM poor people in Perú (31%) First cause of death: Respiratory Diseases Death toll in Puno: 700 people per year.You deserve a healthy lifestyle. most of them kids SANNA “Healthy Winter” Program .

• Make an alliance with another organization in the area that can help send the winter clothes to Puno region. .You deserve a healthy lifestyle. • Assist people in Puno with preventive respiratory diagnosis. 
 • The employee will contact friends and family and ask if they have clothes to donate. • SANNA will double the qty. FOR COMMUNITY: “HEALTHY WINTER” PROGRAM • Create a program to support people from respiratory diseases.

Promote healthy behavior Pride Why CSR is good Develop a safe environment Promite sense of purpose .You deserve a healthy lifestyle.

How to involve employees? CREATING COMMITMENT TO HELP PEOPLE IN PUNO INVOLVING THEM IN THE CREATION PROCESS OF THE PROGRAM LEADERSHIP OF THE PROGRAM INTERNAL CHANNELS OF COMMUNICATION .You deserve a healthy lifestyle.

CHALLENGES CREATE CONSCIUS ON THE STAKEHOLDERS CHANGE ORGANIZATIONAL CULTURE POOR MANAGERS COMMITMENT TO EMPLOYEES KEEP TRACK TO THE PROGRAMS TIME. MONEY & EFFORT .You deserve a healthy lifestyle.

COSTS FOR EVERY DOLLAR SPENT BY CLIENTS IN MEDICINES. 5% WILL GO TO THE PROGRAM TRAINNING IN CSR CULTURE TRAINNING IN ENTRANCE LEVEL EMPLOYEES HIRING A CONSULTING CSR SERVICE PROVIDER .You deserve a healthy lifestyle.