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SUBMITTED BY: Dhananjay Kumar Jaipuria institute of management,Noida

What is a KPO?

Knowledge process outsourcing (KPO) is a

form of outsourcing, in which knowledgerelated and information-related work is carried out by workers in a different company or by a subsidiary of the same organization, which may be in the same country or in an offshore location to save cost.

This includes research and work on

intellectual property, equity and finance, analytics, market research and data management, etc.

Highly Value Added Process Chain


Functions Of KPO
 Analyzing data and procure information to produce

meaningful documents.
 Researching information database from various sources.  Converting raw un-transcribed technical data into

presentable documents. knowledge. devices.

 Use of high levels of conceptualization and theoretical  Proficiency with various advanced software and hardware  Maintaining workflow, meeting deadlines, and applying

quality controls.

Service Offering
 Advanced Web Applications  Research & Development  Business and Technical Analysis  Learning Solutions  Animation & Design  Business & Market Research  Pharmaceuticals and Biotechnology  Medical Services  Writing & Content Development  Legal Services  Intellectual Property (IP) Research  Data Analytics  Network Management  Training & Consultancy  Financial Consultancy and Services

Outsourcing of knowledge intensive business process and activities Value, time to market, scale, flexibility are the primary drivers, then cost Knowledge creation process is not well defined Industry is evolving and clients are still learning Clients perceive risk of data security and IP leakage Domain expertise (depth) more important than size Finding skilled talent is the biggest challenge

Outsourcing of standard business process Cost is the primary driver Processes are mostly standardized Industry is mature and outsourcing components easily carved out Most of the risk have been addressed by infrastructure, processes . Bigger the better: economies of scale is a competitive advantage Managing attrition is the biggest challenge

Large talented pool Quality IT training Low labour costs Success of BPOs Good knowledge of project management skills Supportive government policies Many new areas of specialization are being

covered making KPO sector spreading its wings Consideration to quality standards like ISO 900x and Six Sigma Billing rates are lower as compared to billing rates in other countries

Success Factors
Training Standard Certificates Goal Orientation Challenge The Providers Technology Governance And Management

Cost savings which can be utilized

elsewhere. • Standard operational efficiency. • Trained and experienced professionals at work. • Time savings and savings of management energy for maintaining inhouse services. • Increase in profits.

Process transparency is a major barrier to

using KPO services. Many organizations do not track carefully which decisions are made by whom, and rely so much on informal social processes (and "soft skills") that it is unclear how much the use of KPO would disrupt existing operations.

Future Scenario
The share of Indian KPO sector was 56 percent of the global KPO sector in 2003. By 2010, Indian KPO sector will have 71 percent share of the global KPO sector.

KPO Sector Outlook
In 2003, USD 0.72 billion revenue was generated by the Indian KPO industry, contributing around 0.24 % to the Indian service sector. This figure is expected to reach 1.78 % by 2010.

As estimated, the BPO exports will be $20 billion and KPO exports will be $12 billion by 2010.

The contribution of the 6 main sectors

Top Players in KPO Sector
S. No.
1. 2. 3. 4. 5. 6 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17.

Evalueserve (EVS) McKinsey & Company RocSearch Pangea3 OfficeTiger Copal Partners Gevity Pipal Research Grail Research Inductis, EXL Service WNS GLOBAL SERVICES ACCENTURE

Genpact 24/7 Customer ICICI One Source Ugam Solution

Career In KPO
KPO sector is growing and so are the job opportunities in this sector. With introduction of new areas of specializations in the sector, job opportunities have also increased. And India has the capability of fulfilling this need of the KPO sector, Skills KPOs are looking for:
 Analytical skills for analyzing data.  Usage of resources for information research  Making presentable reports from raw data  Theoretical and conceptualization knowledge  Computer proficiency (software and hardware devices)  English Speaking

Career opportunities: include Analysis roles, Processing roles and Market Research Roles.


Development Of The idea
 Our new business idea of K.P.O. sector is to setup an

organization which outsources the design related information of apparel sector ‘s to different national or international companies who want to launch their product in new way or in a new innovative design and color.  By this way ,we help these companies in a strong way to find out the latest designs and colours by helping them with our strong research personnel's and dress designers.  We do the research and also analyse the research results and then make suitable new apparel designs for our clients. It makes them competitive in the market.  We also suggest them by appropriate amendment in the existing design by applying our research ,if their existing designs in a particular product is not doing good.

Services of our A.D.O COMPANY
 Provide different latest dress designs to our clients according

to our innovative market research about customers ,their choices, colours, styles etc.  Designs are based on customers choice, their culture their preferences and latest fashion trends.  Not only information of new designs are given to our clients but also information of different accessories is also given to them.  If our client wants information about the amendments in design we take help of our designers and research persons and make the design with help of software.  We not only suggest them in designs but also suggest them on basis of material used in the different dresses.

To sum it up
 Our business model offers high value added,

knowledge intensive end to end business solutions for different functional domains
 Banking on highly knowledgeable and skilled work

force we have the right technical expertise that any business demands
 Well connected and strategically located BU’s are one

of our competitive advantages