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Mass Communication

Potentially, the most influential form of human communication

Types of communication
• Intrapersonal
– When we talk to ourselves

• Interpersonal
– When we talk to another

• Group
– When we give a speech to a group

• Mass communication--an unseen audience

• Q. How do mass communicators differ from other types of communicators? • They cannot see their audience. .

Components of mass communication • • • • • • The five m’s of mass communication: Mass communicators Mass messages Mass media Mass communication Mass audiences .

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There is a double encoding and double decoding. . • 3. Mass communications refers to a thing.Mass communication? Or mass communications? • 1. Communication refers to the process • 2.

Encoding 3.Communication models • • • • Shannon and Weaver 1. Decoding 6. Internalization . Reception • 5. Transmission through Medium (channel) double encoding/decoding • 4. Decision to communicate 2.

Cue for test: • Remember that the recipient internalizes the message. .

Narrative model • Harold Lasswell: • • • • Who says what? In which channel? To whom? With what effect? .

Concentric circle model effects Mass media filters audiences codes regulators gatekeepers communicators codes gatekeepers communicators .

Concentric circle model • • • • • • • Effects Audiences Filters Regulators Mass media Gatekeepers Codes Misses many complexities • Communicators .

.Q. The representation of the thought. What is the message in a communication model? A.

Mysterious process • Millions spent in advertising and promotions • Need to know all there is about the process Clip .

media .Fundamentals in the process • Stimulation – source • Decoding – Receiver/transmitter • Encoding – Put thoughts into symbols • Internalization – Understanding the message • Transmission – The channel.

PMRC • Hybrids – “gatekeeperregulator hybrids” – NAB. SPJ .Players in the process • Gatekeepers – News producers • Regulators – FCC.

Impediments to communication • Noise – Semantic--sloppy messages – Channel--static – Environmental--noise at reception site .

Repetition . What is the mass communicator’s best antidote against noise? • A.• Q.

Filters • Informational filters – Audience doesn’t understand us • Physical filters – Receiver’s mind is clouded. selective perception . • Psychological filters – Receiver’s bias.

. Indirectly.Results of mass communication • Feedback • Q. How do mass communicators get it? • A. Greatest influence of mass media? • A. • Effects • Q. When it moves people to action.

????? .• Q. that “thing” has…. When mass communicators choose to communicate about something. • A.

• Q. ????????? . Why would you want Boomer Esiason to campaign for your cause? • A.