You are on page 1of 25

What are MNCs?

Features of MNC Advantages of MNCs Disadvantages of MNCs Introduction On TTM History Branches Products Swot Analysis

Tata Motors Inc. Stock Since 2004: TTM Tata Motors In India Conclusion

I would like to express my special thanks of gratitude to my teacher well as our principal who gave me the golden opportunity to do this wonderful project on the topic MNC, TATA MOTORS, which also helped me in doing a lot of Research and I came to know about so many new things I am really thankful to them. Secondly I would also like to thank my parents and friends who helped me a lot in finishing this project within the limited time. I am making this project not only for marks but to also increase my knowledge . THANKS AGAIN TO ALL WHO HELPED ME.

MNCs are huge industrial organizations which extend their industrial and marketing operations through a network of their branches or their Majority Owned Foreign Affiliates. MNCs are also know as Transnational Corporation (TNCs).

1. 2. 3. 4. 5. 6.

Big size Huge intellectual capital Operates in many countries Large number of customer Large number of competitors Structured way of decision making

MNCs have become vehicles of technology to the developing countries Greater employment and career opportunities are provided by these MNCs. MNCs make commendable contribution to inventions and innovations in the host country. Practice of MNCs bring to the host country, the latest technique in the field of management. Varity of goods and services produced for local customers.

MNCs create monopolies in the market and eliminate local competitors. MNCs may create depletion of resources due to its continues use by these overseas companies. MNCs generally carry out their R&D in their home country and supply to the host country. MNCs generally import huge raw materials due to its continuous use by these overseas companies.

Founded : 1945 Founder : JRD Tata Headquarters : Mumbai,india key people : Ratan Tata,chairman Parent : Tata Group

Subsidiaries : Jaguar and land rover Products :automobiles and engines Revenue :Rs.70,938.85 crores(2008-09) Net profit :Rs.1001.26 crores(200809)

Started in 1945 in Mumbai, India. Original production was on locomotives. 1954 First car rolled off of the assembly line. Tatas are a family of Indian industrialists and philanthropists. The family founded: Ironworks Steelworks cotton mills hydroelectric-power plants Are of their endeavors have been proved to be crucial to India's industrial development.

Tata Motors is Indias owns the largest independent company in India. Mercedes and Tata teamed up to create a truck line. First major business deal with another firm. Together both companies started their commercial vehicle operations in 1960. in 1986 the company created and sold the first LCV LCV = light commercial vehicle Was the Tata 407

Tata Motors decided to pursue joint ventures. Cummins Engine Co., Inc., was the first company to jointly venture with Tata in 1993. Manufactured a diesel engine that had high horsepower and emitted less harmful chemicals. Began creating new lines in the late 1990s and early 2000s: Compressed natural gas buses 1109 vehicle, used for commercial purposes. Ex-series Newly designed LCV called the 207 DI

In India
Mumbai Pune Nagpur Indore Ahmedabad Raipur

New Delhi Chandigarh Northern Jaipur Region Lucknow

Western Region

Eastern Region

Kolkata Orissa Patna

Southern Region

Bangalore Hyderabad Cochin Chennai Madurai Salem Coimbatore

In world


South Korea
Russia Europe Africa

the Middle East

South East Asia South Asia South America.

Passenger cars and utility vehicles

Tata Sierra Tata Estate Tata Sumo Tata Safari Tata Indica Tata Indigo Tata Indigo Marina Tata Winger Tata Magic Tata Nano Tata Xenon XT Tata Xover (2009)

Tata Xover

Concept vehicles
2000 Aria Roadster 2001 Aria Coupe 2002 Tata Indiva 2004 Tata Indigo advent 2005 Tata Xover 2006 Tata Cliffrider 2007 Tata Elegante 2009 Tata Prima

Tata Prima

Commercial vehicles
Tata Ace Tata TL Tata 407 Ex and Ex2 Tata 709 Ex Tata 809 Ex and Ex2 Tata 909 Ex and Ex2 Tata 1109 Tata 1510/1512 Tata 1610/1616 Tata 1613/1615 Tata 2515/2516 Tata Starbus

Tata Globus Tata Marcopolo Bus Tata 3015 Tata 3118 Tata 3516 Tata 4018 Tata 4923 Tata Novus Tata World Truck

Tata Novus

Military vehicles
Tata LSV Tata 2 Stretcher Ambulance Tata 407 Troop Carrier Tata LPTA 713 TC Tata LPT 709 E Tata SD 1015 TC Tata LPTA 1615 TC Tata LPTA 1621 TC Military Trucks Tata LPTA 1615 TC Tata Winger Passenger Mini Bus

well-known brand with good reputation planned and smart international

new long-awaited products (Nano) government support emerging market high demand for passengers cars at low costs. weaknesses low level of infrastructure lack of experience in certain new sectors

smart approach in responding to the market demand alliances with key players fast products development ability

downturn of the world economy high level of competition sustainability and environmentalism oil rising prices

TTM NYSE since 2004 $15.84 as of Friday (Yahoo, 2008) Down 8% in last year

Tata Motors Limited is Indias largest automobile company, with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08.

It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.
Tata Motors presence indeed cuts across the length and breadth of India.

Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The companys manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). The company is establishing a new plant at Sanand (Gujarat).

Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The companys dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India.

Tata Motors relies heavily on its sales in India. Tata Motors now faces stiff competition from fellow compatriots like Mahindra, Maruti as well as multinational

brands like Toyota and Chevrolet.

It has faced controversy over developing the Nano. Ashok Leyland, Tata's biggest competitor in the Indian heavy commercial vehicle market.

Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs. The name of TATA itself says it all

Transparency Accountability