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Introduction to corporate communication

The set of activities involved in managing and orchestrating all internal and external communications.

Importance of communication
Helps corporate Branding Helps strategy implementation Helps client development Helps client sustenance Helps client Enhancement

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Corporate Branding
What is Corporate Branding? Umbrella branding Advantage & Disadvantage Higher price for Brand Image

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Extension to Corporate Branding


Individual Branding Family Branding e.g. TATA, Reliance, Amway Store branding E.g. BIG BAZAAR,D-mart Co-branding Brand licensing e.g. Mc- Donald's, K.F.C, Monginis.

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Issues in strategy Implementation


Creating strategic plan Implementing strategic plan Cascading the Plan

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Macro organizational issues

Micro organizational issues

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Client development
Different ways of delivering Information Create a encouraging Environment Avoid tip toping of issues Express yourself non-verbally Corporate clients development

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Issues in Client Sustenance


Why is client retention important? More time working, less time finding client Improved stability of income Familiarity with clients
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Referrals from Clients

Fewer client to manage Better chance to get better result for client Higher value of each clients Gives stability to clients
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How can u retain more of yours clients?



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Provide excellent service Provide options Offer a range of services Offer competitive rates for on going work Find out what services your client need Contact past clients Have a client- customer news teller
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Sales enhancement
Improve alignment and strategy of operation Improve the productivity an Insight Reduce the cost through increase flexibility Improve Financial Management

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Development communication
It has been alternatively defined as a type of marketing and public opinion research that is used specifically to develop effective communication or as the use of communication to promote social development. Conceptual flexibility and diversity of communication.
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Issues in information development & dissemination


Person should have a good market knowledge in today's world. Reading of professional literature. Verbal articulation.

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