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A Little About Me

@sarahkuglin

Sarah Kuglin
Redwood Valley Technical Solutions

Wife and Mother Business Owner Coffee Nut Ive been called: Web Designer Internet Developer WordPress Designer Social Media Marketer Social Media Consultant Geek and Nerd Passionate about the Web Not Scared to Share My Opinion Addicted to my Devices Always Connected..
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Me with my Social Media Mentor Mari Smith

Social Media is a conversation

supported by online tools.


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Social Media:
The intersection of technology and social interaction to create, share, or connect online.

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Social Media

78% of consumers search online before buying a product and 66% of these people purchase on the internet (Hubspot)
Graphics:www.socialtimes.com

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Social Media & SEO

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Social Media & Business

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uild Relationships

People still do business with people they like, know and trust.
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Helpful Is The New Viral

Footer Text

-Hubspot

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What Is Twitter for Business?


1. Communication Tool
2. Listening Tool 3. Research Tool 4. Traffic and Lead Generation Tool
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Why Twitter For Business?

http://youtu.be/BGirUZq1WtQ

Twitter
1. Your Profile 2. Tweet - Your Message with 140 Characters 3. Followers and Following 4. #Hastags 5. Links & Images 6. Retweets & Favorites 7. Send a Direct Message (DM) 8. @ Mentions & Interactions 9. Trending 10.Lists
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Twitter

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Twitter Profile
1. Make sure your profile is complete. 2. Add a Photo or Logo for your profile image. 3. Create a custom background with your branding 4. Create a cover photo that works with your profile image and text 5. Complete all information! Use key words and terms in your descriptions. **Go to the Gear in the upper right hand corner of the page > Settings > Profile & Design
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Twitter Profile

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Tweet
1. A Tweet is your Twitter Message 2. Limited to 140 Characters including hashtags, mentions and links.

3. Use the Compose New Tweet box on the top right or the box below your profile information. 4. Add photos and locations
5. Tells you # of characters remaining
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Tweet

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Followers & Following


1. People can follow you, if your profile is public (not protected) - suggested for business. 2. Follow industry leaders, customers and people talking about your interests or industry.

3. Follow others who follow you (if appropriate)


4. Use the #Discover Tab to find people to follow by Tweets, Activity, Who To Follow, Find Friends via Email and Search & Categories 5. You can see who follows other people and follow them as well.
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#Hashtags
1. Hashtags are searchable terms based on a conversation that begin with the pound sign and does not have spaces. 2. People use #hashtags to search interests, topics of discussion, products and services. 3. Try to use #hashtags at least 50% of the time and make them specific.

4. Create hashtags out of keywords in your tweet


#socialmedia #twitterforbiz #WordPress
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#Hashtags

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#Hashtags for Biz


1. Holding an event? Create a hashtag. #smrockstarevent 2. Search for your business name or products talk with tweeters, see if you can help but dont always try to sell. 3. Search for people talking about your industry, business or products and interact with them. #webdesign
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#Hashtags

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Links & Images


1. Links are vital to Social Media Success! Add a link to your website, blog, videos, other social profiles to market your business.

2. Simply Copy and Paste a Link URL into your Tweet (usually at the end)
3. Add images to your tweets for visual appeal and interest. 4. Shorten links with bit.ly or HootSuite
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Links & Images

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Retweets
1. You can Retweet other peoples Tweets to share the message with your followers

2. Use RT in front of the message or use the Retweet button. 3. Inspires others to Retweet your tweets to grow your reach and spread your message too!
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Retweets
Get Creative!
Retweet this and receive a free cup of coffee 9/20/13 #sarahscoffee shop

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Retweets

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Favorites
1. You can Favorite other tweets this adds a star to the tweet on your profile. 2. Similar to a Facebook Like the tweeter gets a notification as well. 3. See what you have favorited visit the Me tab. 4. See what others have favorited by looking at their profile.
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Favorites

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Direct Messages
1. Send a private message to people who follow you. 2. Use the Direct Message menu below the Gear Icon or use DM 3. Still limited to 140 characters

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Direct Messages

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@Mentions
1. Create conversation by mentioning a profile (@pagename) 2. Mentions show up on your page and their page too. 3. Use @mention to talk back and forth or just mention or give them props a referral.
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@Mentions

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Interactions
1. Interactions are Mentions, Retweets, Favorites and New Followers 2. Visit the @Connect Tab to view all of your Interactions

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Interactions
1. Interactions are Mentions, Retweets, Favorites and New Followers 2. Visit the @Connect Tab to view all of your Interactions

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Trending
1. Trending topics are the most popular #hashtags or terms at any given time. 2. Trending Topics appear on the left column of your Twitter Page. 3. Trending Topics can be based on your location and who you follow. 4. Click on the hashtag to see all conversations around the trending topic.
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Trending

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Lists
1. Create Lists to categorize and segment your followers. 2. Lists can be public or private.

3. Others can subscribe to your lists too if they are public.


4. Lists can be open or locked only you can add members to it. 5. Your lists are displayed on your profile page on the left hand side.
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Vine
1. Vines are 6 second videos on Twitter
2. Get creative and marketing your brand with video.

3. iPhone / iPad coming to Android Soon!


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Twitter Search
1. Twitter is great for real time news and updates! 2. More than 450 million tweets are created every day. 3. Use Twitter Search for People, topics, locations, #hashtags, conversations and more!
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Twitter Search

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Listening
1. Understand the words and phrases that your potential customers are using.

2. Use those words and phrases to solve their problems Tweet with those terms and use #hashtags too
3. Use twitter to monitor those topics and even engage and be helpful.
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Listening
1. Use Twitter to find out what your competition is up to. 2. Gather ideas and inspiration from industry leaders using Twitter

3. Who are your prospects following and interacting with?


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Twitter is Fast and Fun

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How Can You Help?


1. Make a list of all the questions clients and prospects ask you answer them! 2. Share tweets on the unique features of your products or services how does it benefit a buyer?
3. Tell stories of your clients get people to relate and inspire them!
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Tools - Tweet Chat

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Manage Flitter

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How To Use Twitter


1.
2. 3. 4. 5.

Build Relationships through Conversations


Search for Topics and #hashtags to create conversations on, retweet valuable tweets, mentions others, etc. Follow your influencers and leaders in your industry. Inspired people to take action! Use #hashtags often. Include links to your website & blog.

6.
7.

Always use a call to action where possible.


Remember, people are researching before buying or even calling. Share valuable and helpful information on social networks so they look to you as an influencer in your industry.
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Management Tools

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www.hootsuite.com

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Management Tools

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www.hootsuite.com

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Management Tools

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www.hootsuite.com

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Schedule Posts

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www.hootsuite.com

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http://hootsuite.com/features/extensions
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Presentation Slides
http://rvtechsolutions.com/smb/

Ask Questions and offer Feedback! facebook.com/rvtechsolutions twitter.com/sarahkuglin linkedin.com/in/sarahkuglin Gplus.to/rvtechsolutions

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