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Preparing you for the

• Very soon you will be going into the
corporate world for a minimum period of 8
weeks, in part fulfillment of your PGDM
requirements and present your summer
project report.
• Since this report will show case you as well
as ISBS, it must be completed in a
professional manner. This presentation is
to assist you in doing so. It must be read
along with the detailed note circulated by
the SIP Team of ISBS.
• Let us make our reports more
presentable and meaningful.

• Let us make our reports more


• Let the report speak for our scholastic

achievements at ISBS.
What is a report?
A report is a structured written
presentation directed to interested
readers in response to some specific
purpose, aim or request. There are many
varieties of reports, but generally their
function is to give an account of
something, to answer a question, or
to offer a solution to a problem.
Characteristics of an
‘Effective Report’
An effective report is:
• Appropriate to its purpose and audience
• Accurate
• Logical
• Clear and concise
• Well organised with clear section heads.
Report structure
One Important advantage that a report has
over other written communication is that it
follows a standardised format.

This enables readers to find and focus on

specific pieces of information.

It Ensures proper storage of the data &

Procedure for
‘Report Writing’
The following is a suggestion as to how you
might proceed in compiling and presenting a
report. There are three stages:

• Planning

• Writing

• Formatting, revising and proof-reading

Stage One: Planning
1. Defining the purpose
- make sure you know what's really being asked
2. Defining the audience
- determine your audience's level of understanding
- determine what your audience needs to know
3. Establishing parameters
- determine the scope and level of details required
- determine the length of the report and what can be
covered in that length (geographical coverage).
4. Gathering information
- make sure the information you gather is relevant,
contemporary and factually correct
- make sure that you transcribe facts and figures correctly

“Prepare thorough TIME TABLE”

Stage Two: Report Writing
Report Structure
I. Title page I. Introduction
II. Acknowledgements II. Industry / Company
III. Certificate from ISBS III. Review of Literature/
IV. Certificate from Theoretical Background
Company IV. Objectives
V. Executive Summary V. Research Methodology
(Abstract) VI. Data Analysis , Results
VI. Table of contents and Interpretation
VII. List of tables VII. Conclusions
VIII. List of figures VIII. Limitations of the
IX. Abbreviations
IX. Recommendations
X. Appendix
XI. Bibliography
Report structure (cont..)

 Format for Summer Internship Repo

 Title Sheet

 Certificate Format - ISBS & Company

Report structure (cont..)
Executive Summary (1-2
 The 500 word (Max. 2 Pages)
Executive Summary (abstract) shall
highlight the important features of
the SIP Report.

 The layout of the SIP Report should

give a brief chapter wise description
of the Work
Report structure (cont..)
Introduction (2-3

 What is the project ?

 Definition and purpose of the project
 Scope of the project
 Salient Contributions of the project
 Outline of the project report
Report structure (cont..)
Industry / Company overview
 The Brief introduction of the industry &
various players.
 Prospects / Problems of the industry
 Product information in brief.
Report structure (cont..)
Review of Literature/Theoretical
background (7-8
 Review of the existing literature
1. International/ national journals,
2. Conferences,
3. books, reports,
which are related to the project.
Report structure (cont..)
Objectives (1
 Objectives of Summer Project
Research Methodology (6 -8
 Method of research
 Type of research
 Data type
 Data Collection Tools
 Sampling plan
Report structure (cont..)
Data Analysis , Results &
 Data classification
 Data Analysis and results
 Interpretation of results

Conclusions (1 -2
 Salient conclusions from the work
Report structure (cont..)
Limitations of the project (1 Page)
 It includes time & money constraints, non-
response issues like break offs, non-response to
open-ended questions
Recommendations (1- 3 Pages)
 Guidelines for implementation based on
 Procedure for implementation
 Expected outcome from the recommendations
 Scope for future work
Report structure (cont..)
 Book reference:
Oliver, N., & Wilkinson, B. 1992. The Japanization of
British Industry. Oxford, UK: Basil Blackwell.
 Journal reference:
Makino, S., & Delios, A. 1996. Local knowledge transfer
and performance. Journal of International Business
Studies, 27: 905-928.

 Website:, available online on 1st March 2008
(Do not write search engines like
Writing style
• Sensitivity to the audience (e.g., By
including definitions and avoiding jargon
for the benefit of non-technical readers
and by using gender-neutral terms and
• Straightforward, concise, and natural
• Precise wording (e.g., avoiding general
terms like "a large increase“ or “general
• Use of the active voice whenever possible
Writing Style
• Concise wording and use of strong verbs
(e.g., "Many factors influence new growth"
instead of "There are many factors that
have an influence on new growth")
• Relatively small sentences
• Relatively small paragraphs
• Appropriate use of verb tense
• A coherent flow
Stage Three: Formatting, Revising
and Proof-reading
Apply the following “Report Checklist“

• Have I fulfilled the purpose of the report?

• Is it written at a level appropriate to its
• Are its facts correct?
• Is it comprehensive?
• Is all the included information relevant?
• Are the layout and presentation well thought
• Is the style clear, concise and professional?
• Does the abstract summarise?
Stage Three: Formatting, Revising
and Proof-reading
• Does the introduction adequately introduce
• Is the discussion organised logically?
• Is the conclusion section Properly Written?
• Are the recommendations reasonable?
• Does the table of contents correspond with
the actual contents? Are the page numbers
• Have I acknowledged all sources of information
through correct referencing?
• Have I checked spelling, grammar and
Evaluation Sheets

 Research Report Outline

 Guidelines for Preparation of

SIP Report (Hard copy)

 Feed Back Form

Research Report

Important Deadlines
Schedule – Pre Summers
Grouping of Briefing to Briefing to
Students Mentors Students – I
Done April 2nd week

Briefing to
Functional I/P Briefing to
to Students Students – II
(1 (Faculty)
Session) April 2nd week
April 2nd to 3rd
April 3rd
Placement cell Confirmation SIP Duration
Session of offer from 21st May-31st
April 3rd Company July (8 Weeks)
week 14th May
Schedule – Post Joining
Initial Information First Second
Report (IRR) & Progress (Final)
Topic finalization Report Progress
9th June 25th June Report
20th July
Draft Report First Draft
Iteratio Iteratio of Report
(Spiral) +
n n (Soft Copy)
process process + PPT
15 – 25
cum Internal 3 – 10
Viva-voce 14th submission
August August
August 3rd August
Submission of Final Hard External
Final Report Bound Viva-Voce
(Spiral) submission 2nd
31st August 7th–10th wk September
Schedule For SIP
 Correspondence b/w Mentors &
(Topic finalization, IRR, FPR & Final
Report) to be ‘CC’ to a Common E-mail
Subject of each mail should contain
Group No., Roll No. & Student Name

 Email ID:-

Evaluation Sheets

 Initial Information Report

 External Evaluation Sheet

 Internal Evaluation Sheet

Some Tips
Some Tips:
• Begin each section on a new page.
• It will be easier to produce your report if
you keep tables/figures on separate
pages from the text.
• Check grammar and spelling on your
final draft.
(Part of your grade will be based on
grammar, spelling, and proper writing
Some Tips:

• You have to make TWO copies of

your report Hard bound.
{The Title of the project, The
name of your Institute and your
Name with Year clearly on the
• Reports will be graded for the
Final Exam and Final
• The Power point Presentation
and an Oral Defense before a
panel will have Significant
Weightage in your Overall