Business Intelligence

1

Definition of Business Intelligence
―BI is the cornerstone of a learning organization, one that uses facts to validate intuitions and make steady progress towards achieving strategic objectives.‖ —Wayne W. Eckerson, Director of Research and Services, TDWI

2

Business Intelligence
• What it is
– Process for gathering, processing and disseminating decision-making information to stakeholders – Turning data into information – Analytics

• What it isn’t
– Only reporting – Clandestine, Business Espionage – Oxymoron ???
3

Evolution of Business Intelligence
Running Reports Against Real-time Copy of Operational DB (ODS) Composing and Running Ad hoc Reports Against Dimensionally Integrated Data (Relational Data Warehouse) Free Form Analysis Using Dimensionally Integrated and Pre-Aggregated Data (OLAP Data Mart)

Running Canned Reports Directly Against Operational DB

Running Reports Against Nightly Copy of Operational DB (Reporting Server)

4

BI Infrastructure Is About Data
User Training BI Tools and Rollout DW Schema

ETL Processes Business Rules

Analyzing Data Sources
Data Quality
5

DW Foundation
Business Intelligence Infrastructure

text

text

text

text

Da

ta M

inin g

AP OL

aly An

s tic

Data Warehouse
lat ion
Normal Distribution

33 1/3 % 33 1/3 %

Pr e Mo dict de ive lin g

Integrated Longitudinal Data Set 33 1/3 %

Co rre

6

Data Warehouse Lifecycle
P-1 P-2

Data Warehouse

Source Systems

ODS

P-3

Requirements Gathering Source System Analysis Data Quality Analysis

Staging ODS Change Data Capture

Data Warehouse Data Marts Cubes

Reports Dashboards Scorecards

MetaData

7

DW Bus Matrix

8

Dimensional Modeling
Dimensional Model

Product

Customer Transaction Type

Sales

Time

Store

Demo
• OLTP • Physical DW Model • Facts & Dimensions

10

Multidimensional Databases
Multidimensional Databases are like Rubik’s cubes

11

Drilling into Detail
Multidimensional Databases are like Rubik’s cubes

Product

Lumber Tools Hardware J U L A U G
Time
St or e

S E P

Co on Ra St .L pid ou s Bl i sP oo ark mi ng ton

12

Demo
• Cubes • KPIs & Metrics

13

Data Mining & Predictive Analytics
• Classification: The act of distributing objects into predefined classes or categories. • Estimation: A prediction of the value of an unknown, continuous variable. • Clustering: Identifying logical groups in which to place similar objects. • Prediction: Classification, estimation or clustering about a value or behavior which has yet to occur. • Affinity Analysis: Determine which objects can be expected to co-occur with other objects.
14

Demo
• Data Mining

15

Who’s Who
• Bill Inmon
– ―Father‖ of Data Warehousing – Corporate Information Factory

• Ralph Kimball
– Dimensional Modeling – www.kimballgroup.com

16

Vendors
• RDBMS
– Microsoft SQL Server – Oracle 10g – IBM DB2

• ETL (Extract, Transform, & Load)
– Integration Services (Microsoft) – Warehouse Builder (Oracle) – DataStage (IBM) – Informatica
17

Vendors (Continued)
• Profiling & Data Quality
– – – – ProfileStage (IBM) Trillium DataFlux (SAS) First Logic (Business Objects)

• Reporting & Analytics
– Reporting Services & Analysis Services (Microsoft) & ProClarity or Panorama – Cognos – Business Objects – Hyperion
18

Presenter Information
• Karl Lacher
– (612) 998 - 1590 – karlpl@comcast.net

• Michael Dalton
– (612) 203 – 8548 – mdaltona@comcast.net

19

Sign up to vote on this title
UsefulNot useful