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Introduction to IT

By:

Deepali Bhardwaj

Course Objective
Objective: The objective of the course is to explain to the

student the role of IT in organizations. Make students familiar with:


Role of IT in organizations and the value derived from IT Leveraging IT for competitive advantage Enterprise applications for collaborative, global Business Role of Data, Databases and Data-warehousing Usage of MS Access and MS-Excel and its application Importance of Decision Support Systems( DSS) & Management

Information Systems in business Managing global projects and systems


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Introduction To IT

By:

Deepali Bhardwaj

Why Are Information Systems Becoming Important?

Computers are now an integral part of society and


business

Globalization Emergence of digital firms Knowledge Society New technologies influencing business
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Digital Firms
In the emerging, fully digital firm Significant business relationships are digitally enabled and mediated Core business processes are accomplished through digital networks Key corporate assets are managed digitally Digital firms offer greater flexibility in organization

and management
Time shifting, space shifting

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Role Of Information Systems In Business



Increasingly, IT becoming integral to corporate strategies to achieve corporate goals Businesses invest heavily in information systems to achieve six strategic business objectives:
Operational excellence New products, services, and business models Customer and supplier intimacy Improved decision making Competitive advantage Survival
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Information Systems

Information System: Organized combination of

Hardware

Software
Communication networks Data

People

that collects, transforms and disseminates information in an organization to support decision making
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Function Of An Information System

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Dimensions Of Information Systems


Hardware Software Networks Data Management Structure Business Processes Politics People Culture

Strategy to respond to business challenges Decision Making Formulate Plans Allocate Resources

Using information systems effectively requires an understanding of the organization, management, and information technology shaping the systems. An information system creates value for the firm as an organizational and management solution to challenges posed by the environment.
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Business Information Value Chain

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Value of information system determined in part by extent to which it leads to better decisions, greater efficiency, and higher profits
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Business Information Value Chain


Investing in information technology does not guarantee good returns

Factors:
Adopting the right business model Investing in complementary assets (organizational and

management capital)

Assets required to derive value from a primary investment Firms supporting technology investments with investment in complementary assets receive superior returns E.g.: invest in technology and the people to make it work properly

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Organization / Management / Technology Elements

Organization:
Processes for pizza ordering, tracking, providing status reports etc Training employees in using Pulse and Pulse Evolution

Customizing orders using touch screen Compiling sales figures Customer information


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Process for training users in online ordering systems Franchise politics: refusal to adoption
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Organization / Management / Technology Elements

Management:
Monitoring service levels and costs

Promoting companys strategy of superior customer service and quality of delivery


Decision to invest in computer systems for better customer service, reduce delivery costs and increase revenue

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Organization / Management / Technology Elements

Technology:
Thin client /server networks

Automated cash registers


Scanners Online simulation software

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Which of the Six Strategic Business Objectives were met by the Dominos initiative

Operational excellence New products, services, and business models Customer and supplier intimacy Improved decision making Competitive advantage Survival

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What Is A Business Process


A process is defined as a specific ordering of work activities across time and place with a beginning, an end clearly identified inputs and outputs a structure for action
May be tied to functional area or be cross-functional

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Business Processes And IS


The Order Fulfillment Process

Fulfilling a customer order involves a complex set of steps that requires the close coordination of the sales, accounting, and manufacturing functions.

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Business Processes And IS


Information systems enhance business processes in two ways: Increasing the efficiency of existing processes. Enabling entirely new processes that are capable of transforming the business

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Types of Business Information Systems


Functional
Sales and marketing systems Manufacturing and production systems Finance and accounting systems Human resources systems

Constituency
Operational Systems Management Support Systems MIS, DSS, EIS

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Types of Business Information Systems


Enterprise
ERP, SCM, CRM, KM

e-Business, e-Commerce Intranets and Extranets Collaboration and Communication systems


E-Mail, Instant Messaging, Cell phones and

Smart phones, Wikis, Social Networking

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What kind of IS applications are used by Dominos? How are these applications related to Dominos business strategy?
Transaction processing Customer Relationship management for customer service e-Business and e-Commerce Knowledge management

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The IS Function In Business


Responsible for IT services Creates IT strategies in alignment to business

strategies Maintaining hardware, software, data storage, networks Identifies new system requirements and develops new products and services

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IS Function Within Business - 1

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IS Function Within Business - 2

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IS Function Within Business - 3

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