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India Way
(Team 8)

An entrepreneur is one who always searches for change, responds to it and exploits it as an opportunity. Innovation is the basic tool of entrepreneurs, the means by which they exploit change as an opportunity for different business of service. - Peter Drucker

A systematic innovation, which consists in the purposeful and organized search for changes, and it is the systematic analysis of the opportunities such changes might offer for economic and social innovation - Peter Drucker

Entrepreneurial Thought
We have a billion hungry people consumers look up to them .. They are the greatest asset to an entrepreneur..For India the golden age is not behind us..Its ahead of us.

- Captain Gopinath
Founder Air Deccan

Entrepreneurial culture in India

Evolution of the Indian entrepreneurship can be traced back to even as early as RigVeda when metal handicrafts existed in the society. Some scholars hold the view that manufacturing entrepreneurship in India emerged as the latent and manifest consequence of east India company advent in India. The salience of Entrepreneurship in India has intensied in recent times, particularly with the rise in knowledge-intensive services. New entrepreneurs who do not belong to traditional business communities have begun to emerge in large numbers.

Entrepreneurship in India occurs in far more encompassing and far reaching ways than in developed countries, and could therefore be far more complex, for there is so much more that needs to be done
The opportunities created by todays global knowledge economy coupled with the unshackling of indigenous enterprise, have contributed to making India a fertile ground for Entrepreneurship.

Entrepreneurship Pyramid in India

LEVEL 1 Agriculture & Other Activities LEVEL 2 Trading Services LEVEL 3 Traditional Sectors LEVEL 4 Emerging Sectors

What Motivates Entrepreneurship?

The Achievement Orientation or the desire to achieve purely for the sake of achievement alone. The interrelation between religion, norms, values, behaviour and the economy in a particular epoch. The ability to comprehend opportunity, i.e. to reinterpret the meaning of things, t them together in new ways and see what others may have missed, such as an unsatised demand. The capacity to sustain a high degree of interest in the advancement and technological development of the industrial process and in the improvement in the scale of industrial operations. The ability to make the best of what one has, in order to get what one needs, i.e. the capacity to innovate in guring out the best ways to reach the market with minimum expenditure of time, effort and money

Motivation to become an entrepreneur

Motivation Variations according to gender

Motivation Variations according to time periods

Famous Indian Entrepreneurs

Ekta Kapoor Kiran Mazumdar Shaw Rajshree Pathy Swati Parimal Aishwarya Nair Radhika Roy Vandana Luthra Chanda Kochhar JRD Tata Adi Godrej Y.C Deveshwar Verghese Kurien A.M. Naik Ramalinga Raju Azim Premji Captain Gopinath Rahul Bajaj N R Narayana Murthy Ratan Tata Dhirubhai Ambani Mukesh Ambani Anil Ambani Vijay Mallya T.V Sundaram Iyengar Shiv Nadar Kumar Mangalam Birla Lakshmi Mittal Sunil Mittal Aditya Vikram Birla Anand Mahindra Dr. K. Anji Reddy Subhash Chandra Nandan Nilekani Naresh Goyal Tulsi Tanti

The Gujarat Experience

Gujarat Industrial Investment Corporation, Gujarat Financial Corporation Gujarat Small Scale Industries, Gujarat Industrial Corporation Offered financial Support, Infrastructure, Training and other support. Established an Institution called PARISHRAM ( ) to promote Entrepreneurship

Parishram means Diligence

Provides 2 - 3 months training program for aspiring candidates. Initiated Behavioural science centre (BSC) to train project leaders in imparting achievement Motivation training (AMT). BSC in combination with Parishram , provided 5 day training on enterprise setting and management input


Success of Gujarat Model

Many international agencies were attracted by the success of Gujarat Model The Technology Development Institute of East-West Centre (TDI of EWC) in Hawaii organised a workshop in which Gujarat Model was used to figure out Dean of MARA institute of technology, Executive director of Kuala Lumpur Urban development authority, Director of National productivity council (NPC) decided to promote entrepreneurship in Gujarat way. Encouraged by success of Gujarat Model, Dr.V.G.Patel The Chief economic advisor of Gujarat Industrial Development corporation (GIDC) set up a National Level Institution called Entrepreneurship Development Institute of India (EDI).


India has strongest entrepreneurial culture among G20 nations: 2011

Survey of 1000 entrepreneurs across the G20 nations It notes that innovation and promotion of success stories can enhance the culture of entrepreneurship. In India, the influence of the family, the direct environment and the media have had a strong impact in improving the perception of entrepreneurship in the last five years.


Planning a Small-scale Unit: Whom to Approach for What

The first step is to identify a suitable project Most prospective entrepreneurs tend to go for a project, which people have already ventured into While identifying a suitable project, you should make a SWOT analysis of your own strengths and weaknesses After you have selected your project, the next step is to collect all information about it


Project report: a forecast plan

Background of the entrepreneur and constitution of the business Market potential and marketing strategy Selection of location Requirements of land and building Manufacturing process Requirements of plant and machinery Requirement of utilities


Project report: a forecast plan

Requirement of raw material Estimated cost of the project Proposed means of finance Cost of production and profitability Break-even point Cash flow statement Internal rate of return


Requirements to start a business

Selection of Location: A Vital Decision Land and Building: Make Correct Assessment Select the Right Manufacturing Process Government Formalities and Procedures
i. SSI Registration: Required for the Records ii. Acquisition of Infrastructure Facilities


iii. Pollution Control Clearance: Obtain NOC or Consent iv. Constitution of the Business Proprietorship Partnership Private limited company v. Arrangement of Finance for Fixed & Current Assets Apply for a term loan either to a state level financial institution or a commercial bank, with a techno-economic feasibility report, including market survey, and all documentary evidences. Once the loan is sanctioned, you may have to execute necessary legal documents mortgaging your assets Disbursement of Term Loan starts after fulfilling certain condition Working Capital loan from banker

vi. Government Formalities Need to be Viewed in Proper Perspective Whom to Approach for What? District Industries Centre Directorate/Commissioner of Industries Office State Financial Corporation Technical Consultancy Organisation and Agencies Conducting Entrepreneurship Development Program


Planning a Small-scale Unit: Whom to Approach for What

Whom to contact and for what information


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