You are on page 1of 9


We proudly present to you..

Please fasten your seat belts


Corporate Profile
Established in 1993 and commenced operation on 18 November 1996. 2 December 2001, it was purchased by former Time Warner executive Tony Fernandess company Tune Air Sdn Bhd from the ownership of HICOM Holdings Bhd for the token sum of only RM1, and with only 2 Boeing 737-300 aircraft together with RM40 million in debt. AirAsia Berhad is a Malaysia-based low-cost airline. The largest low-fare, no-frills airline and a pioneer of low cost travel in Asia. AirAsia is proud to be a truly ASEAN (Association of South East Asian Nation) carrier. Operates scheduled domestic and international flights to over 400 destinations spanning

to 25 countries.
Had flown over 100 million guests upon the core believe that Now Everyone Can Fly. Main terminal hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA).

AirAsias associates companies- AirAsia X, Thai AirAsia (TAA), Indonesia (IAA) and
Malaysia AirAsia (MAA), and VietJet AirAsia.

AirAsia X
Previously known as FlyAsianXpress Sdn Bhd. Focusing on the low-cost, haul segment. Established in 2007 to provide high-frequency and point-to-point networks to the long

AirAsia X is spreading its wing to exciting destinations such as Australia, China, India, Middle East and Europe.

Tune Hotels
Limited service hotel chain founded by AirAsia CEO Datos Tony Fernandes. Its hotel operates in Kuala Lumpur, Kota Kinabalu, Kuching, Penang, LCCT Sepang and Westminster, London.

The Star Highlights of

Air Asia Founder & CEO- Dato' Sri Dr. Tony Fernandes
Malaysian, aged 48.

Appointed Group Chief Executive Officer of the Company in December 2001.

Financial Controller at Virgin Communication London (1987- 1989). Senior Financial Analyst at Warner Music International London (1992-1996). Regional Managing Director, ASEAN (1996-1999).

Vice President, ASEAN at Warner Music South East Asia (1999-2001).

After graduating in London School of Economics, he worked with Virgin Atlantic and Richard Branson became his boss and mentor. Under his leadership, AA broke even within a mere 12 months and cleared its

Outperform Malaysias national carrier MAS, in terms of size, revenue, profit and popularity.

Vision Statement
To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.

Mission Statement
To be the best company to work for whereby employees are treated as part of a big family. Create a globally recognized ASEAN brand. To attain the lowest cost so that everyone can fly with Air Asia. Maintain the highest quality product, embracing technology to reduce

cost and enhance service levels.

Key Strategies
Safety First High Aircraft Utilization

Low Fare, No Frills

Streamline Operations Lean Distribution System Point to Point Network

Problem Statement: How can AirAsia maintain its profitable low cost carrier leadership position in the airline industry, especially now that they have added long-haul flights?

Potential Solutions:
Continue its successful low cost carrier strategy Continue to place employees and customers first Continue to maintain strict cost controls; lower than their competitors Continue to offer customers the lowest fares, thus making it difficult for competitors to compete and unlikely for new entrants to emerge on the scene

Thank You!