Apple iPhone: Marketing failure in India

Presented by: Anuranjan 03 Subject: Marketing Strategy Prof. Sachin Deshmukh

• Internet connected multimedia smart phone • Designed by Apple Inc. • Made available for the first time- June 29,2007 • iPhone 3G launched on 11 July,2008

iPhone Features
Multimedia E-Mail Internet Connectivity Camera

iPhone in India
Launched on August 22, 2008 Tie-up with Vodafone and Airtel Price: 8 GB Model- INR 31000 16 GB Model- INR 36000

Reasons for Failure
Pricing Strategy Unavailability of 3G technology in India Common features missing Advertisement and positioning Apple’s monopoly Availability of better options

• Skimming Pricing Strategy
• More service providers • Promotion • Product Customization

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