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WELLCOME TO PRESENTATION

PRICING

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Definition & Roles of Pricing (Uyn) (Tho & Chi) (Ph)

WARM-UP GAME
HOW TO PLAY Class into two groups: A & B Follow the sentence on the screen to find a suitable word. Winner: more right & beautiful words In special case, faster is winner!
Tips: Synonyms of Price

RENT
A fixed amount of money that you pay regularly for the use of a room/house/car that someone owns

FEE

A fixed charge for a privilege or for professional services: _ _ _

RATE

The amount of a charge or payment expressed as a percentage of another amount, or as a basis of calculation

COMMISSIO N
A fee or percentage allowed to a sales representative or an agent for services rendered

ASSESSMEN T
An official valuation of property, used as a basis for levying a taxl: A _ _ E _ _ M__T

TUITION

A fee for instruction, especially at a formal institution of learning

FAR E

The money that you pay for a journey on a vehicle such as a bus or

TOLL

A small amount of money that you have to pay to use a road, cross a bridge

A sum added to an ordinary price or charge

A fee charged in advance to retain the services of someone _ET__N_R

RETAINER

BRIBE

Money or a present that you give to someone so that they will do something for you, usually something dishonest

SALAR Y

A fixed amount of money agreed every year as pay for an employee, usually paid directly into his or her bank account every month

WAGE

Payment for labor or services to a worker, especially remuneration on an hourly, daily, or weekly basis or by the

INTERES T

A fixed charge for borrowing money; usually a percentage of the amount borrowed

A sum of money levied on incomes, property, sales, etc., by a government for its support or for specific services

DEFINITION

Price is the amount of money charged for a product or service

DEFINITION

Pricing is the process you need to go through to figure out what price to attach to each unit.

The Roles of Pricing

The Roles of Pricing

Affect revenues rather than costs A key factor in producing revenue


for the firm

The easiest of all marketing variables to change One of the most complex decisions in the marketing plan

The Roles of Pricing

An extremely important and influential profit lever.


An unwise decision to cut the price can cause serious problems for sales and cash flow.

Signal To The Buyer


Price offers a fast and very direct way of communicating with your customers.

The Roles of Pricing

Instrument of Competition
A competitive weapon to exploit market opportunities, or dominate others market share.

Marketing Program Considerations


Prices can also substitute for advertising and sales promotion, in addition to being used to reinforce these activities in the marketing