Merck’s New Product Development and Launch Strategy for Januvia

Made By-: Ankita Joshi Bhoomika Dhawan Bhavna Bhanodha Daisy Goenka Danish Babuta Deepika Samtani Ekta Singh Gaurav Ahluwalia 07/02/09 Sumedha Bohra

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Reasons for the success of Januvia
First

in the class drug for the

treatment of Type 2 diabetes.
Speed

with which Junavia reached

to the market.
Acquiring Followed

another brand Janumet.

new commercial model.
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Contd……
Can

be also used as monotherapy. to store. Promotion Strategy. Novartis’s drug galvus

Easier

Januvia’s

Competitor

still waiting for FDA.

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