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COUNTRY:- CANADA

PRODUCT:- SWEETS

GROUP MEMBERS: MANDAR DESHMUKH  AARTI GAJUL  TANUJ PATIDAR  NAYANTARA SABLE  PRASHANT SHEDGE

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Bharat Halwai

Swaad Hai Asli Bharat Ka…

About us: We are manufacturers.  We offer the cleanest and best quality products  Treating every individual customer as a very special and meeting their requirements to the best possible satisfaction is our motto. retailers and exporters of Sweets. .  It’s a matter of pride that we produce more than 200 items everyday.

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 Capital : Ottawa.  Suffrage: Citizens aged 18 years or older. based on unwritten conventions and written legislation. Ontario.Canada facts  Name: Canada  Type of government: Westminster style federal parliamentary democracy within a constitutional monarchy.  Administrative divisions: Ten provinces and three territories  National holiday: Canada Day.  Constitution: Westminster system. . July 1.

metals and plastics. automotive products. French (both official)  Major religion: Christianity  Main exports: Machinery and equipment.9 million sq km (3. agricultural and fishing products.8 million sq miles)  Major languages: English.270 (World Bank. Head of state: Elizabeth II. Queen of Canada  Viceroy: David Lloyd Johnston. forestry products. Governor General of Canada  Head of government  Prime Minister Stephen Harper  Area: 9. 2010) . energy products  GNI per capita: US $43.

. political environment is also favorable and there will not be any major issues as far as the government is concerned.  Canadian politics have not operated through revolutionary.  Thus .Political environment  Type of Government  Two dominant political parties in Canada  Canada has a federal parliamentary democracy within a constitutional monarchy. swift changes.  India and Canada have always had a healthy trade relationship.

 Canadian inflation rate rose less than expected in December.4% January 25.  Canada’s economy is dominated by service sector. ending the year at 2.400  One of the wealthiest nations of the world. .Economic environment  Gross National Product: $760  Purchasing power parity(per capita): $29. 2011  Canada’s banking segment is also quite conservative in comparison to the United States.

Social environment  Income  Schooling  Gender  Social class: The Upper Class Upper-uppers 3 to 5% of Canadians fall into this class. Lower-uppers The Middle Class The Working Class The Lower Class This class comprises about one-third of the population The remaining 20% of our population is identified as the lower class. One percent belongs to an upper-upper level distinguished The remaining 2-4% falls into the lower-upper level and Roughly 40-50% of the Canadian population falls into this category. .

Cultural environment Established in 1867 as a nation without war or rebellion. polite. the United States. They have a unique culture and deeply rooted values and traditions and though they enjoy cordial relations with their neighbor. peaceful.  Language:  Creativity:  Attitudes and Values:  Religion:  Family structure: . they are not “Americans”. They love to laugh . modest. Canadians are most likely to be described as “friendly”. since they don’t always take themselves too seriously. often at their own expense.

Legal environment  Main laws  Civil Law  Common law  Others Areas of law .

Technological aspect  Internet  Digital Courts  Digital Communication / HD TV (Delivery) .

and  the coordination of the policies and programs of the Government of Canada respecting the preservation and enhancement of the quality of the natural environment.  meteorology. water. including migratory birds and other non- domestic flora and fauna. .  the enforcement of any rules or regulations made by the International Joint Commission.  renewable resources. including water.Environmental aspect  Canadian Environmental Protection Act  Duties includes  the preservation and enhancement of the quality of the natural environment. air and soil quality.

Import procedures  Registering for an Import/Export Account  Import tariffs  Navigating the Border  Warehousing or Storing your Shipment .

Advertising and Sales Regulations  Human resources regulations  Hiring requirements  Health and safety regulations  Environmental regulations  Importing regulations .Mode of entry  Licensing  Registering business  Marketing.

Segmentation  Canadian English  Canadian French  Indo – Canadian (East Indian)  Caribbean Canadian (West Indian) .

665 people who consider themselves as being Indo-Canadians.  The majority of the religious population:- Sikhs 2. there were 962. Buddhists 1.Targeting  East Indian or Indo .Canadian  Indo – Canadian are also known as NRI’s in India  According to Statistics in 2006. Hindus 3. .

 Fresh Products.  Competitive pricing. .  Wide variety of products.Positioning  Indian Flavors.  Sweets made with pure desi ghee.

MARKETING MIX  Product  Price  Place  Promotion  Process  Physical evidence .

Store layout Back Door Counters Of different items Kitchen Back Door Wash Room Counters Of different Counters Of different items Sitting Arrangement for daily Customers items Office Cash counter Entrance Exit .

Logistics  Outsourcing logistics activities from Overseas Express Consolidators Canada Inc. Canada to become one of the leading logistics providers from Asia to North America spanning 60 countries and in over 230 locations .  The OEC Group has grown from one office in Montreal.

Strength  Indian Taste  Specialty  TQM approach  Sugar free sweets  Pure vegetarian sweets  Customization .

Weakness  Foreign environment.  Perishable commodity.  Import Implications.  Catering only to Indians. .  High Calorie products.

.Opportunities  Untapped market  Favorable Business Environment  Less competition  Easy regulation in starting operation  Can obtain Tariffs subsidies in licensing.

Threats  Competition from existing players  Threat of new entrant  Probability of disliking various flavors.  Change in Import Policies. .

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 Rapidly changing business environment.  Develop an international cadre of executive managers. .Facts: Colgate-Palmolive is the $ 6 billion a year personal products giant. earns nearly two-third of its revenues outside the United States.  To develop as a transnational orientation.

Steps taken  Recruitment of college graduates in 1987  24 months training in US  Introduction of new product or revamping the existing one  Euro-managers .