Business Strategy F2014

CONFIDENTIAL – NOT FOR EXTERNAL DISTRIBUTION

Mission

TO BE CANADA’S PREMIER DESTINATION FOR NEWS, INFORMATION AND INSIGHTS AND ADVERTISERS' PREEMINENT SOURCE FOR ENGAGED, HIGH VALUE AUDIENCES–ACROSS MULTIPLE PLATFORMS, EVERY DAY.

2

Postmedia Network – Senior Executive Team & Functional / Regional Leads

Functional Leader Regional Leader

3

Postmedia Network – Functional Structure
SHARED SERVICES
HUMAN RESOURCES DIGITAL MARKETING & READER SALES AUDIENCE ANALYTICS SALES & SERVICE CONTENT MANUFACTURING

Jeff Clark VP Audience Dev. & Analytics

Community Publishing Craig Barnard
Bob Thwaites Director RSS & Community Publishing

Infomart Doug Lamb
Jonathan Harris Managing Director

4

MONETIZE
Capitalize on our audience-selling capabilities, leverage our audience engagement, build profitable relationships between advertisers and their targets, drive our All Access and Digital Access offerings with consumers.

6

DIFFERENTIATE
Create distinctive and differentiated products across four platforms (print, web, tablet & smartphone) leveraging their unique features and uses to deliver personalized experiences to specific audiences, with a strong focus on local content.

Content designed to connect with more audiences, in more meaningful ways, more times throughout the day.

Specific approach to storytelling that fits the unique attributes of the platform and device, the distinct characteristics of an audience, and the expectations of that audience given the time of day.

7

ENGAGE
Leverage our differentiated products and advanced audience analytics capabilities to create experiences that exceed the expectations of loyal subscribers, deepen relationships with engaged users, and create a following among urban Canadians.

THE ENGAGEMENT GOAL

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How We’ll Get There
Engaged and Aligned Employees We will empower and engage employees by connecting their work directly to the audience and advertiser experience. …Powered by You.

Efficient Cost Structure We will continue the transformation from the legacy processes and costs of a traditional newspaper publisher to the efficient, responsive systems and processes required of a competitive, multi-platform, modern media company. …Measured by Results.
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Our Team in F14
Our Team in F14

Supporting the Strategic Priorities

MONETIZE
• • • • • Xxxxxxxxxx Xxxxxxxxxx Xxxxxxxxxx Xxxxxxxxxx Xxxxxxxxxx

DIFFERENTIATE
• • • • • Xxxxxxxxxx Xxxxxxxxxx Xxxxxxxxxx Xxxxxxxxxx Xxxxxxxxxx

ENGAGE
• • • • • Xxxxxxxxxx Xxxxxxxxxx Xxxxxxxxxx Xxxxxxxxxx Xxxxxxxxxx

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Getting There
• Regular, one-on-one performance feedback conversations with each member of our team. • [Include engagement initiatives for your team, development opportunities, commitments for greater collaboration, etc…]

Engaged and Aligned Employees

Efficient Cost Structure

• [Include solid tactics and clear objectives to reduce costs and increase efficiencies in your group…]

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Our Team Scorecard
MONETIZE
Objectives Measures

DIFFERENTIATE
Objectives Measures Objectives

ENGAGE
Measures

13

Business Strategy F2014

CONFIDENTIAL – NOT FOR EXTERNAL DISTRIBUTION

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