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MG Ethnic Marketing Inc.

Effective Ethnic Mobile & Internet


Marketing

51 - 523 Baffin Court, Richmond Hill, Ontario, L4B 4P6. Canada. http://www.efor.ca Email: info@efor.ca Tel:
+1.647.438.3086
TABLE OF CONTENTS
1 ABOUT MG ETHNIC MARKETING INC
2 WHY MOBILE MARKETING?
MOBILE IN NORTH AMERICA
3
MOBILE IS GLOBAL
4 MOBILE MARKETING APPLICATIONS
5 MEANS OF MOBILE MARKETING
HOW DOES MOBILE MARKETING WORKS?
6
CREATIVITY IN MOBILE ADVERTISING
9 MOBILES ALLOWS YOU TO USE VARIOUS TOOLS & ITS UNIQUE
10 FACTORS
WHAT ARE THEY BROWSING?
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SOCIAL NETWORKING GOES MOBILE
12 MG ETHNIC MARKETING SERVICES
13 CONTACT US

51 - 523 Baffin Court, Richmond Hill, Ontario, L4B 4P6. Canada. http://www.efor.ca Email: info@efor.ca Tel:
+1.647.438.3086
ABOUT MG ETHNIC MARKETING
MG Ethnic Marketing has assembled a dynamic team of veteran Bi-lingual and Bi-
cultural marketing & advertising professionals with many years of experience in
Canada & U.S. Middle Eastern, Caribbean, European Market.
Our Team's Diverse Multi-Ethnic Background includes:
• Russian
• Iranian
• Lebanese
• Dominican Republic
• Jamaican
• Scottish
Ethnic Marketing, E-business, E-economy, E-marketplace, and Effective target Reach,
are the core focuses of MG Ethnic Marketing Inc.
MG Ethnic Marketing information is available online on http://www.efor.ca.
Efor.ca provides small size to Fortune 500 businesses with customized e-marketing
strategies, ethnic audience targeting, consulting, client satisfaction methods, and
implementation and training services FREE of Charge. The Site also provides daily
insights, reviews on upcoming e-businesses, marketing and project management
templates, and how-to instructions on effective e-marketing.
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51 - 523 Baffin Court, Richmond Hill, Ontario, L4B 4P6. Canada. http://www.efor.ca Email: info@efor.ca Tel:
+1.647.438.3086
WHY MOBILE MARKETING?

• Interactivity – possible to engage the consumer in a dialogue


• Anywhere/anytime – Mobile is always in the pocket
• High Reach – Over 240MM mobile subscribers in North
America and over 2B worldwide
• Personal – highly effective as communication to an individual
• Viral – Fun Factor allows for epidemic phenomenon
• Targeted – specific messages can be conveyed based on the
consumer profile
• Digital – a Medium allowing for deep campaign analysis.
• Cost – Significantly cheaper than other media.

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51 - 523 Baffin Court, Richmond Hill, Ontario, L4B 4P6. Canada. http://www.efor.ca Email: info@efor.ca Tel:
+1.647.438.3086
MOBILE IN NORTH AMERICA

• Mobile phone penetration


– Over 70%
– Growth to continue (many countries have
100%+)
• Mobile Phones
– All have SMS
– Personal & Intimate
• Text Messages
– 100% year over year
since 2003
– SMS growing in all
population segments
– 35MM SMS Q1 ’07 (US)

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51 - 523 Baffin Court, Richmond Hill, Ontario, L4B 4P6. Canada. http://www.efor.ca Email: info@efor.ca Tel:
+1.647.438.3086
MOBILE IS GLOBAL

•More than 240 MM mobile subscribers in the US,


and over 2B worldwide
•Currently, one-third of humankind has Mobile
Internet access, which is twice as many as the
number of Internet-connected PCs
•Mobile advertising spending will increase to $14B
in 2011, up from $1.5 B
•46% of the mobile audience is 35 or older, 54%
male
•94% of text messages are read
•Average response rate for mobile campaigns
reach beyond 15%
Source: www.themobilemarketingagency.com
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51 - 523 Baffin Court, Richmond Hill, Ontario, L4B 4P6. Canada. http://www.efor.ca Email: info@efor.ca Tel:
+1.647.438.3086
MOBILE MARKETING APPLICATIONS
• Product Launch
• Sales promotion
• Thematic Ad based
promotions
• Brand awareness
• Event promotion
• Interactive TV
• Location based marketing
campaigns
• Feedback
• Market research
• Mobile Coupons
• Contests
• Branded advergraming 5
• Baffin
51 - 523 Loyalty programme
Court, Richmond Hill, Ontario, L4B 4P6. Canada. http://www.efor.ca Email: info@efor.ca Tel:
+1.647.438.3086
MEANS OF MOBILE MARKETING

• SMS = Short messaging services (text


messages) - SMS Reaches nearly every
mobile phone, SMS is typically 160
characters; MMS can be contain
pictures/audio/video
• MMS = Multimedia messaging service
• WAP
• Mobile Videos
• Mobile Banners
• Location based SMS marketing
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51 - 523 Baffin Court, Richmond Hill, Ontario, L4B 4P6. Canada. http://www.efor.ca Email: info@efor.ca Tel:
+1.647.438.3086
HOW DOES MOBILE MARKETING WORKS?
•Keyword + Short Code
•Types of lists: web, Single Opt-in, double opt-in
•Call to action! Build lists through offers contests, scavenger hunts, text
to screen , surveys
•Communicate with purpose, relevance, timing and clarity
•Must allow Opt-out

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51 - 523 Baffin Court, Richmond Hill, Ontario, L4B 4P6. Canada. http://www.efor.ca Email: info@efor.ca Tel:
+1.647.438.3086
CREATIVITY IN MOBILE ADVERTISING

• In thinking – use power of Medium


• In Design – Creating engaging landing
pages
• In Analysis – Measure beyond impressions
& clicks

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51 - 523 Baffin Court, Richmond Hill, Ontario, L4B 4P6. Canada. http://www.efor.ca Email: info@efor.ca Tel:
+1.647.438.3086
WHAT ARE THEY BROWSING?

Monthly % age traffic


Common Channels
Breakup
Portals 22.45%
Life Styles & Entertainment 26.20%
News & Sports 8.49%
Communities 13.93%
Content Downloads 27.83%
Specialized Search 1.10%
Total 100.00%

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51 - 523 Baffin Court, Richmond Hill, Ontario, L4B 4P6. Canada. http://www.efor.ca Email: info@efor.ca Tel:
+1.647.438.3086
MOBILES ALLOWS YOU TO USE VARIOUS TOOLS & ITS
UNIQUE FACTORS
• Click-to-call Call the call center
• Click-to-video watch the video on your phone
• Click-to-participate Contest to win goodies or generate
leads
• Click-to-download Download branded/paid/unpaid mobile
content
• Click-to-SMS SMS yourself or your friends address or m-coupon

Mobile Has unique form factor


• Screen is small – less is better than more
• Not all phone are same – use 80:20 rule
• Phone and computer are different –
– @symbol
– Long drop-down
– Field validations 10
Adapt the creative to the environment where person is viewing the ad
51 - 523 Baffin Court, Richmond Hill, Ontario, L4B 4P6. Canada. http://www.efor.ca Email: info@efor.ca Tel:
+1.647.438.3086
SOCIAL NETWORKING GOES MOBILE

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51 - 523 Baffin Court, Richmond Hill, Ontario, L4B 4P6. Canada. http://www.efor.ca Email: info@efor.ca Tel:
+1.647.438.3086
MG ETHNIC MARKETING SERVICES

• MG Ethnic marketing provides end-to-end


services required to execute a mobile
marketing campaign. The services can be
classified as:
– Targeted Marketing
– Custom text and picture messages
depending on the user profile are pushed to
the target audience. Cost involved are the
costs of the lists (you may have your own
lists) plus the costs for sending the
messages.
• Messages can be created and pushed on the
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basic of pre-configured business rules.
51 - 523 Baffin Court, Richmond Hill, Ontario, L4B 4P6. Canada. http://www.efor.ca Email: info@efor.ca Tel:
+1.647.438.3086
For More information about MG
Ethnic Marketing Inc. please
contact us at:

Maryam Golabgir
E-marketing Director
Tel: +1-877-7539163
Mobile: +1-416-629-9876
Email: info@efor.ca or
maryam@efor.ca
Skype: maryam.golabgir
website: http://www.efor.ca

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51 - 523 Baffin Court, Richmond Hill, Ontario, L4B 4P6. Canada. http://www.efor.ca Email: info@efor.ca Tel:
+1.647.438.3086