NAME: SUDESHNA PALIT. ROLL NO:45 SUBJECT: MEDIA MANAGEMENT.

 NAME OF THE BRAND:

INFOBUZZ
 PRODUCT CATEGORY:

SMART MOBILE PHONE
 NAME OF THE PRODUCT CATAGORY:

INFO B- BUZZ MOBILE

 INFO B-BUZZ is a smart mobile phone under the

brand name of INFOBUZZ which is going to be launched. It is a smart business mobile phone and specially targeting the business class and proffessional people. But it’s price is very low as compared to other other brands of smart phone. So that any people engage in business and proffessional world and specially students who are doing proffessional course like MBA,C.A can easily see the dream to by a smart phone.

FEATURES: Large screen CAMERA- 5Megapixel(flash) Slider Wi-Fi INTERNET APPLICATION: Facebook,Youtube,Orkut,yahoo,gmail,Skype,Rediffmail,G oogle,Twitter,Hotmail,Myspace,linkedin,yahoo messenger.  Internet browser: Google crome,mojila,Internet explorar.  OTHER FACILITIES: Stock market alarts,Business news,sms and mms,video calling and video chatting
     

 There are no of brands producing smart phone.It

became necessary to carry a smart phone for the business people for various purposes. It is very tuff to carry laptops always that’s why smart phone became very essential now a days and competition also increasing at a faster rate among the competitors. So product differentiation in different aspect needed.  Major competitors:  Nokia asha,samsung galaxi,htc,micromax.

 Major competitors:
 Nokia asha,samsung galaxi,htc,micromax.

 OBJECTIVES:

We want the data and information about our potential market, overall market situation from our research team and want to contact with maximum number of dealers and distributors and try to communicate about our product and try to collect the data of prospective buyers and detail information about the potential market.

 Try to create the brand awareness among the target group and

try to penetrate in the particular market and ultimate objective is to increase the market share and off take within 6 month after launch.  TAG LINE: your world is now in your grab. Just one touch and make smart business.

 PRIMARY MESSAGE:
 Make available you and keep updating yourself.  SECONDARY MESSAGE:

 Wifi,video calling and video chatting
 Business news and stock market alart  Ms office, power point and word for making

presentation.

 PRIMARY AUDIENCE:
 Business man,Pepole engage in corporate world,

Students doing professional course like MBA,C.A  SECONDARY AUDIENCE:  Heterogeneous(mass audience)

 OUTDOOR MEDIA ADVERTISING:
 Bill boards, mobile bill boards,(name of the

brand,product,one picture and highlighting the main features and price,  Sky blimbs: Brand and product name and catch line only.  TIME: One month before of the launching the brand.

LOCATION OF THE BILL BOARDS IN KOLKATA:

 Harish mukherjee road near of jagubazar crossing,Elgin road,exide more,Tali

gange(near metro station),Park circuss crossing(side of bijan setu),Chandni(near of chadni metro),Dalhousi,Camac street(near of santini ketan building,Salt lake(area-mainly sector 5)

 PRINT MEDIA ADVERTISING:
 NEWS PAPER: ECONOMIC TIMES, BUSINESS

LINE, HINDUSTHAN TIMES,TELEGRAPH(bottom of the front page)  Additional(only for Kolkata): T.O.I,Anandabazar.(bottom of the front page)  Magazines: Business magazines(ECONOMIST,ENTREPRENURE,CSR)  TIME: 1Month before of launching the brand

   

INTERACTIVE MEDIA ADVERTISING: Create a website: Name of the website -www.infobuzz.com The website contains brand and product name and all the brief features of the products.  Create a page in face book and a community in orkut.  Post mail and sms to the target audience about the brand and product name that is going to be launch.

 Contact with some reputed B-schools and give there a brief presentation about the brand and particular product.  Arrange a competition of innovative promotional planning ideas of the particular mobile phone. From each college one participant will be selected and after that all ideas will be evaluated by the company the finally 5 best ideas will be selected their ideas will be taken as a brand promotional strategy and they will get one product in the day of product launch and others 100 candidates will be get an opportunity to come in the product launch ceremony with their parents and they will be briefly introduced with our product on that very day.  Contact with dealer and distributors and make them aware about the brand and product and also describing the product’s features price.  Arrange a competition for dealers and distributors.

 Arrange a competition for dealers and

distributors:  Prospective buyers suggesting contest:  They have to submit the list and detail of the prospective buyers and according to their information the company will directly contacting them and they will be requested to come in the day of product launch and they will be briefly introduced with the product.  The dealer or distributors who can give the maximum reference of prospective buyers who will be present in that very day of product launch and buy a ticket for the entering,that distributor or dealer will get some cash prizes and other gifts.

 Try to create the brand

awareness among the target group and try to penetrate in the particular market and ultimate objective is to increase the market share and off take within 6 month after launch.

 To create a brand image among the target audience.
 The brand name should always in the top of mind so

whenever target customer thinks to buy mobile once they have to think about our brand.

 OUTDOOR MEDIA ADVERTISING:
 Bill boards, mobile bill boards,posters,glow sign

board, digital billboards(name of the brand,product,one picture and highlighting the main features and price.  Sky blimps: Brand and product name and catch line only.  In store video in retail outlet of mobile and electronic shop.

 Launching the brand

 


through Arindam chaudhury,the management guru. Other audience called in that very day: C.E.O of different reputed mnc’s. Prospective buyers suggested by the dealers Winner of the pre launch event. Media

 ELECTRONIC MEDIA ADVERTISING:
 TELEVISION:  CHANNELS- Sony, Times now,Z

business,Star news, ABP ananda,AJ tak,NDTV

 PRINT MEDIA ADVERTISING:
 NEWS PAPER: ECONOMIC TIMES, BUSINESS

LINE, HINDUSTHAN TIMES,TELEGRAPH(bottom of the front page)  Additional(only for Kolkata): T.O.I,Anandabazar.(bottom of the front page)  Magazines: Business magazines(ECONOMIST,ENTREPRENURE,CSR) flip op ads in magazines

 Click here and learn how you utilize our smart phone for your smart business.

 Write within 75 words about your business and how can you make it more smart and get flat 10% discount offer for our product.

 Advertising in some online portals:  Naukhri.com,monstar.com,entreprenure.com

Innovative business idea competition for students under the age group of 18-26 SPONSORED BY : Marketing strategy competition only for corporate professionals, entreprenures,employees of MNC’S who have at least 10 years experience in their respective fields. SPONSORED BY :

BMW CARS

 SPONSORSHIP:
 Co-sponsor in KBC.

 PRESS CONFERENCE:
 In the day of product launch.  PRESS RELEASE:

 News about the product detail,and business idea

competition for the students and marketing strategy competition for the professionals and about CSR activities.

 Press conference in the day of product launch

will be telecast in aj tak,Times now and ABP ananda.

SCHEDULING:

 SCHEDULING STRATEGY:

CONTINIOUS(whole year)  TV SCHEDULING: Morning-7.30 am to 8.30am Evening- 7.30pm to 9.00pm Night-11pm to 12 am.  PRINT MEDIA SCHEDULING:  FRONT PAGE AD-Till 3 months after launch(3days in a week) after that back page(at the bottom)

ALL OVER INDIA

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