Competitive Strategy

Half Credit Elective 50 Marks Faculty Prof C.P Joshi

Objectives
To enable the students have an in depth

understanding of the key aspects of dynamic external environment worldwide & competitive context influencing a Companys competitive business Strategy

To develop competence in using both the

2

traditional and emerging strategic models and frameworks for building sustainable

Context
Strategy formulation and implementation in the III trimester dealt with building a sustainable competitive advantage at the business level Business Policy in the IV trimester dealt with corporate strategy including a companys scope choices, corporate advantage, models of corporate strategy, evolution of functional policies and corporate social integration. Competitive Strategy builds on both strategy formulation implementation & business policy to focus on understanding a companys distinctive competencies, competitive response models & frameworks and building

Contents
Behavioral Theory of the firm Competitor Response Model by Michael Porter Strategic frameworks by Kenichi Ohmae Introduction to Game Theory for Understanding

Competitive Dynamics among few companies within the strategic group Constructing Pay-off matrix depending on competitors response
Key Competitive Strategy Frameworks by CK Prahalad

and Gary Hamel (From their book Competing for the Future) between two globally competing MNEs

Recent cases of competition at the business level

Approach & Pedagogy

10 sessions of 1.5 hours each will include interactive

lectures, case studies & group presentations by students on their chosen topics End Term Exam 25 marks and 25 marks for internal assessment which will include class participation, group work and one individual assignment

Benefits for the students - Competitive Strategy is the

concluding subject in the trilogy of Strategy Formulation & Implementation and Business Policy. It will equip you to understand better and deal effectively with strategic problems and issues facing you as a manager, both, at the corporate strategy level and at the business level. You will need this in-depth understanding in

Textbooks
Competing for the Future by Gary Hamel & CK Prahalad

Reference Books
Competitive Strategy by Michael Porter Competitive Advantage by Michael Porter The Mind of the Strategist by Kenichi Ohmae

Journals
6

Harvard Business Review Sloan Management Review Journal of Academy of Management Executive