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Presented to: Mr.

Hashim Jaffri
GROUP MEMBERS: Syeda Hira Zahid Gulnaz Bilal Hafiz Ahasan Ul Haq Sarmad Sabir Khan Abdullah Ali
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Byco

Group was founded by the Founder Chairman, Mr. Parvez Abbasi (Late) in mid-90s. installed its first oil refinery with a 30,000 barrels a day at Mouza Kund, Hub Baluchistan.
2008, the company decided to enter into the Petroleum Marketing Business and set up the first retail outlet, and since then the retail network has grown immensely.
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Byco

In

Byco Oil Pakistan Limited (BOPL)


Oil Refining & Chemical Manufacturing Byco Petroleum Pakistan Limited (BPPL) Oil Refining & Petroleum Marketing Byco Terminals Pakistan Limited (BTPL)
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LIQUID FUELS

GASEOUS FUELS

CRUDE

Jet Fuel

CNG

Gasoline
High Speed Diesel Bunker Fuel Ultra winterized Diesel Furnace Oil

LNG

Petrol Diesel

STRENGTHS

WEAKNESSES

Refinery is the biggest strength of Byco

Evolving culture
Liquidity issues

Energy leader Foreign Collaboration with

Abraaj Group
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OPPORTUNITIES

THREATS

Pakistani market Afghanistan market NATO supply IPPs Upcoming projects

Circular Debt Political Instability Government Deregulation Competition Law and order situation
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More investment in the capital projects as compared to the revenue generated projects
If shareholders will invest more than they can materialize in the best possible manner. Mainly the threats and the weaknesses are beyond the control

Upcoming SBM project at the port which will help them and increase their sales
Centralized Pakistani market has potential to increase their sales.
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GOAL FORMULATION:
Goal to capture the market share and this could only be gained through completing the projects in the pipeline for getting its position back

PLANNING PROGRAM
Know about the ROI before entering into the particular market. To negotiate rightly with the dealers and other customers. To construct sites and stations where in they can offer discounts and provide schemes. To have effective sales management team. To maintain relationship with clients, record deals, continuous supply, ensure that we get our deal on time and security.
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Nature of Issues or Problems situation with buyer

o Conflicting o Unable

to solve the dealers issues

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CURRENT PRACTICES/POLICIES OR PROCEDURES


To improve market share They want sustainable growth To have high and effective sales network

o o o

o
o

They try to achieve continuous and heavy supply


Byco tries to ensure that customers get credit by their side
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o o

UNDERSTANDING THE NEEDS


Different culture Comparative prices are an issue

Sales are not generated on continuous basis

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ACTION PROGRAM

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Terminal in Kemari
Plan to expand our range to include industrial products Top 3 OMCs of the country in the near future To analyze the sales people training To expand outside Pakistan To acquire the previous position
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To get back to the 6th position and to at least sustain it Industrial lubricants for our valuable customers. Better offers through market intelligence
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FINANCIAL PROJECTIONS

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Sales management team starts working and planning three months earlier Approved by territories
Starts planning for the sales volume and budget

Use market intelligence and develop the scenarios


Look for areas for investing
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To come up with the refinery by 2015 To come up with the terminal making project by 2015 To complete the SBM project by 2015

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FEEDBACK MECHANISM
Complaints are forwarded through a process CONTROL MECHANISM

SAP

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CONCLUSION

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Byco should try to get back and sustain its initial position by practicing new marketing campaigns and training their sales force.
To provide new and improved services in order to increase their sales and market share. support pipelines for import and export of petroleum products and petrochemicals
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THANK YOU

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