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History Of The Company Nestle Pakistan


Nestls global vision is to be the recognized leading Nutrition, Health and Wellness Company;

Lead a dynamic, passionate and professional workforce Meet the nutrition needs of consumers of all ages Deliver shareholder value through profitable long-term growth


To positively enhance the quality of life of the people of Pakistan by all that we do through our people, our brands and products and our CSV activities.

Product Portfolio

Ambient Dairy: Nestle MilkPak, Nesvita, Nestle Creations, MilkPak Cream,

Chilled Dairy: Nestle Dahi, Raita, Fruit Yoghurt

Beverages: Fruita Vitals, Milo, Nescafe, Supligen, Nesfruta Bottled Water: Nestle Pure Life Culinary and Food: Maggi, Nesquik, Everyday Baby Food: Cerelac, Nan milk, Nido, Lactogen Confectionary: Polo, Kitkat Breakfast Cereals Nestle Professionals

Product of choice

Drink selection
Brew capacity Dimensions Power Cold water

SWOT Analysis
STRENGHTS: New proposition in the market Large market share No competition Weaknesses: Imported machine hence high cost Initially only two flavors No maintenance available in Pakistan

Opportunities: Potential for growth Catering business a great market opportunity Opportunity to partner with key

Threats: High price sensitive New players entering the market-Lipton HOReCa moving into its own machine development

Analyzing The Opportunities

Potential for Growth Event Selling Motorized Trikes Catering business

Opportunity to partner with key hotels and restaurants

Meeting people where they are spending their leisure time with a perfectly executed proposition


Goal Formulation Planning Programs

Pilot testing Priority channels

Problem or Issues

The Nature of Issues or Problems

Current Policies, Procedures, Practices

Training and capability

Dedicated Distributor
Right Outlet Selection Understanding the Needs

Action Programs

Developing Strategies:

What is the Sales Teams present condition? What trends are apparent? What are the most important objectives? What are the strategies for getting these objectives accomplished?

Action Plan

Create excitement on ground Activation to generate trial and create awareness Launch kit to trigger consumption Gift hampers to create PR with key accounts

Financial Projections
No of machines
Avg sales per machine per day Price per kg No. of days Volume (T)


350 210

The initial sales budget for the vending machine is 20million with a payback in 1.45years, given an inflation rate of 10%.


Feedback Mechanisms Control Mechanism